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Sponsored

Glamorise Womens MagicLift Cotton Support Wirefree Bra 1001 Lilac

Glamorise Womens MagicLift Cotton Support Wirefree Bra 1001 Lilac - image 1 of 4
Glamorise Womens MagicLift Cotton Support Wirefree Bra 1001 Lilac - image 2 of 4
Glamorise Womens MagicLift Cotton Support Wirefree Bra 1001 Lilac - image 3 of 4
Glamorise Womens MagicLift Cotton Support Wirefree Bra 1001 Lilac - image 4 of 4
Glamorise Womens MagicLift Cotton Support Wirefree Bra 1001 Lilac - image 1 of 4
$44.80 sale price when purchased online
$56.00 list price
Target Online store #3991

About this item

Fit & style

  • MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire.
  • COTTON: Super soft cotton materials for cool comfort.
  • COMFORT: Wide cushioned straps help ease pressure and relieve shoulder strain.
  • CUSTOM FIT: Hook-and-eye closure with 3 columns & 3 rows increases with size.
  • DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.
  • Care Instructions: Machine wash warm. Line dry. Do not bleach.
  • Coverage: Full Coverage
  • Closure: Hook & Eye
  • Strap Type: Adjustable
  • Back Style: Leotard
  • Support Level: Firm
You want the support of an underwire bra. The wire? Not so much. This bra reimagines our bestselling wire-free design in super-soft cotton so you can have the best of both worlds.

glamorise
glamorise wirefree bra

SIZE BAND CUP Underbust (Inches) Overbust (Inches) Difference (Overbust-Underbust) Inches
32B 32 B 27 34 7
34B 34 B 29 36 7
36B 36 B 31 38 7
38B 38 B 33 40 7
40B 40 B 35 42 7
42B 42 B 37 44 7
44B 44 B 39 46 7
46B 46 B 41 48 7
48B 48 B 43 50 7
50B 50 B 45 52 7
52B 52 B 47 54 7
54B 54 B 49 56 7
56B 56 B 51 58 7
58B 58 B 53 60 7
32C 32 C 27 35 8
34C 34 C 29 37 8
36C 36 C 31 39 8
38C 38 C 33 41 8
40C 40 C 35 43 8
42C 42 C 37 45 8
44C 44 C 39 47 8
46C 46 C 41 49 8
48C 48 C 43 51 8
50C 50 C 45 53 8
52C 52 C 47 55 8
54C 54 C 49 57 8
56C 56 C 51 59 8
58C 58 C 53 61 8
32D 32 D 27 36 9
34D 34 D 29 38 9
36D 36 D 31 40 9
38D 38 D 33 42 9
40D 40 D 35 44 9
42D 42 D 37 46 9
44D 44 D 39 48 9
46D 46 D 41 50 9
48D 48 D 43 52 9
50D 50 D 45 54 9
52D 52 D 47 56 9
54D 54 D 49 58 9
56D 56 D 51 60 9
58D 58 D 53 62 9
32DD 32 DD 27 37 10
34DD 34 DD 29 39 10
36DD 36 DD 31 41 10
38DD 38 DD 33 43 10
40DD 40 DD 35 45 10
42DD 42 DD 37 47 10
44DD 44 DD 39 49 10
46DD 46 DD 41 51 10
48DD 48 DD 43 53 10
50DD 50 DD 45 55 10
52DD 52 DD 47 57 10
54DD 54 DD 49 59 10
56DD 56 DD 51 61 10
58DD 58 DD 53 63 10
32F 32 F 27 38 11
34F 34 F 29 40 11
36F 36 F 31 42 11
38F 38 F 33 44 11
40F 40 F 35 46 11
42F 42 F 37 48 11
44F 44 F 39 50 11
46F 46 F 41 52 11
48F 48 F 43 54 11
50F 50 F 45 56 11
52F 52 F 47 58 11
54F 54 F 49 60 11
56F 56 F 51 62 11
58F 58 F 53 64 11
32G 32 G 27 39 12
34G 34 G 29 41 12
36G 36 G 31 43 12
38G 38 G 33 45 12
40G 40 G 35 47 12
42G 42 G 37 49 12
44G 44 G 39 51 12
46G 46 G 41 53 12
48G 48 G 43 55 12
50G 50 G 45 57 12
52G 52 G 47 59 12
54G 54 G 49 61 12
56G 56 G 51 63 12
58G 58 G 53 65 12
32H 32 H 27 40 13
34H 34 H 29 42 13
36H 36 H 31 44 13
38H 38 H 33 46 13
40H 40 H 35 48 13
42H 42 H 37 50 13
44H 44 H 39 52 13
46H 46 H 41 54 13
48H 48 H 43 56 13
50H 50 H 45 58 13
52H 52 H 47 60 13
54H 54 H 49 62 13
56H 56 H 51 64 13
58H 58 H 53 66 13
32I 32 I 27 41 9
34I 34 I 29 43 9
36I 36 I 31 45 9
38I 38 I 33 47 9
40I 40 I 35 49 9
42I 42 I 37 51 9
44I 44 I 39 53 9
46I 46 I 41 55 9
48I 48 I 43 57 9
50I 50 I 45 59 9
52I 52 I 47 61 9
54I 54 I 49 63 9
56I 56 I 51 65 9
58I 58 I 53 67 9
32J 32 J 27 42 10
34J 34 J 29 44 10
36J 36 J 31 46 10
38J 38 J 33 48 10
40J 40 J 35 50 10
42J 42 J 37 52 10
44J 44 J 39 54 10
46J 46 J 41 56 10
48J 48 J 43 58 10
50J 50 J 45 60 10
52J 52 J 47 62 10
54J 54 J 49 64 10
56J 56 J 51 66 10
58J 58 J 53 68 10
32K 32 K 27 43 11
34K 34 K 29 45 11
36K 36 K 31 47 11
38K 38 K 33 49 11
40K 40 K 35 51 11
42K 42 K 37 53 11
44K 44 K 39 55 11
46K 46 K 41 57 11
48K 48 K 43 59 11
50K 50 K 45 61 11
52K 52 K 47 63 11
54K 54 K 49 65 11
56K 56 K 51 67 11
58K 58 K 53 69 11

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens Plus
Material: 54% Cotton, 24% Polyester, 18% Polyamide, 4% Elastane
Fabric Name: Knit
Garment Style: Back Hook and Loop Fastener
Support Level: High Support
Garment Details: Adjustable Strap, Padded Straps, Wide Straps
Bra cup construction details: Wireless, Unpadded Cup, Unlined Cup
Coverage: Full
Garment back type: Plain
Package Quantity: 1
Care and Cleaning: Machine Wash, Line Dry or Lay Flat to Dry
TCIN: 89638363
UPC: 889902073660
Origin: imported

The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.

We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.

If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 10 inches length x 8 inches width x 0.21 inches height
Estimated ship weight: 0.204 pounds
This item cannot be shipped to the following locations: APO/FPO, American Samoa, Guam, Northern Mariana Islands, Puerto Rico, United States Minor Outlying Islands, Virgin Islands, U.S., Alaska, Hawaii
item ships from third party seller: Glamorise

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Summary of reviews

This bra has received positive feedback for its exceptional comfort and support, making it a favorite among guests. Many appreciate the beautiful lilac color and the quality of the fabric. While some guests experienced minor issues with fit or irritation, the overall consensus is that this bra provides a great alternative to underwire options, offering a flattering shape and reliable support for various body types.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 0 incentivized reviews)
    4.2 out of 5 stars with 210 reviews

    I’m not sure what to put here

    5 out of 5 stars
    Carla M. - 26 days ago
    originally posted on Glamorise
    I really like how it fits, and it feels so soft and comfortable and I love the purple color. This is the second bra I bought from you and I will be buying more
    Did you find this review helpful?

    BEST BRA EVER! My Favorite

    5 out of 5 stars
    Boulder H. - 1 month ago
    originally posted on Glamorise
    I have tried so many brands of bras - thinking that nothing would exist to offer me WIREFREE/WIRELESS options - with support and comfort for sizes in the cantaloupe watermelon range! Well this is it. This one MagicLift Cotton Support Bra Lilac, I got in a 36G and it worked great! So comfortable I forget I am wearing a bra - which never has happened before. In the past I couldn't wait to rip it off the second I would walk in the house - now I have it on until I am ready to go to sleep. Unheard of. I like the cotton material, the straps do not dig in, and the size worked well, as many other bras are cut way too low under the armpit, and then you have this flab sticking out which I hate - not on this one. Just try a few sizes until you get it right - because it definitely makes a difference. I highly recommend this one - I hope they will offer it in a 34 band width as well soon. I have the lilac and black colors and love them both. Best bra ever!The only other bra I loved as well, but not happy that they offered band sizes that were too big is MagicLift Active Support Bra Wine. I hope you make this one in a 34 and 36 as well. If you do, this also is my other favorite from Glamorise.
    Did you find this review helpful?

    Very Nice bra

    4 out of 5 stars
    marla p. - 5 months ago
    originally posted on Glamorise
    the only reason I give this bra 4 stars instead of 5 is because I got a little irritated under breast fron the elastic band but I was amazed at the support I got from this bra - have never found a wire free that lifted as if it had wires in it , The color is beautifuland its pretty and very well made- will try another style to see if I can alleviate the band irritation .
    Did you find this review helpful?

    Very Happy

    5 out of 5 stars
    Adelina S. - 6 months ago
    originally posted on Glamorise
    From the moment I put on my new bra it was like coming home, I have nothing but good things to say about this particular bra; will purchase again and I love the color!
    Did you find this review helpful?

    Great fit, support and style

    5 out of 5 stars
    Erica D. - 6 months ago
    originally posted on Glamorise
    Very comfortable over all. Gives my best a great shape. True to cup size (I’m typically 38DD). The lilac color is lovely. Thick comfort straps work but do peak out from sleeveless tops and dresses.
    Did you find this review helpful?

    Worst bra ever

    1 out of 5 stars
    Darlene Y. - 7 months ago
    originally posted on Glamorise
    Gave it one star because the color is nice. Everything else about it is awful. Was hoping to leave underwire in the past with this purchase. So disappointed. I threw away the bag or else I’d return it.
    Did you find this review helpful?

    Perfect fit

    5 out of 5 stars
    M F. - 9 months ago
    originally posted on Glamorise
    I am so thankful to have found this bra! It fits perfectly and is so comfortable!! I plan on buying another!
    Did you find this review helpful?

    Comfortable and useful

    5 out of 5 stars
    Kristina W. - 10 months ago
    originally posted on Glamorise
    I’ve ordered the cotton and the moisture control MagicLift bras. I’m a big girl at a 48F, but I refuse to wear an underwire bra anymore. I’ve been making do with sports bras for a while now. The MagicLift is amazingly supportive and comfortable, and I’ve recommended it to all of my family. Definitely give these a try.
    Did you find this review helpful?

    Comfortable Torpedo Bra

    3 out of 5 stars
    Sheila C. - 10 months ago
    originally posted on Glamorise
    I love the fabric. I love that the straps are wide enough. Nothing - absolutely nothing digs in. The only minor fault is that I could have gotten by with a smaller band size. BUT... The cups shape my breasts into torpedoes, and that is not acceptable to me. If I were going for a 50s look, this would achieve it, no question. I will send it back and try something else. Sigh...
    Did you find this review helpful?

    Best purchase ever

    5 out of 5 stars
    Ilene S. - 1 year ago
    originally posted on Glamorise
    Fits great fast shipping very comfortable looks good under tees
    Did you find this review helpful?

    stiff and pooches

    2 out of 5 stars
    Colleen M. - 1 year ago
    originally posted on Glamorise
    it does give support,but fabric is stiff and after wearing for a couple of hours my breasts pooch,bulge out of the top of the bra. this fit well initially but wont be wearing this bra.really disappointed as I hoped for a better,enclosed bra.
    Did you find this review helpful?

    Ahhh ... so comfortable!

    5 out of 5 stars
    Olwyn B. B. - 1 year ago
    originally posted on Glamorise
    First, I'd like to say that the lilac color is a beautiful pastel. Second, the bra is super comfortable without sacrificing the support I need. Thanks, Glamorise, for another great bra!
    Did you find this review helpful?

    Dissatisfied Customer

    1 out of 5 stars
    Gwyn P. - 1 year ago
    originally posted on Glamorise
    The beautiful lilac color is the only positive statement I’m able to give this bra. It was scratchy around the arm openings and along the bottom. The straps were too short, even after adjusting to the longest setting. Cup size seemed a bit smaller than my other Glamorise bras, causing some spillover in the cleavage. The oddest part was that the bra only had three hooks in the back. I am well over seventy years old, and I’m quite certain I haven’t worn a bra with only three hooks since my college days. My bra size has continued to be in the 42-46 F/G size range for well over 50 years. It takes a minimum of 4-5 hooks to give my heavy chest the support it needs. I have worn the Glamorise Seamless Sports Bra for more years than I can count, but was hoping a cotton one would feel so good. This has been a disappointing and expensive experiment on my part. The bra is completely useless to me.
    Did you find this review helpful?

    exactly what a Glamorise should fit like

    3 out of 5 stars
    Helene H. - 1 year ago
    originally posted on Glamorise
    I am finally in the right size and loving the fit of this bra. BUT only con is that I can see the difference between upper and lower seam through my blouse/tshirts. I will use this for heavier material shirts so I do not see the seam.
    Did you find this review helpful?

    So comfortable

    5 out of 5 stars
    Kimberlie S. - 1 year ago
    originally posted on Glamorise
    I love it. It’s comfortable so much so I even slept in it one night. I’ll buy again!!
    Did you find this review helpful?

    Best bra ever bought

    5 out of 5 stars
    Harold M. - 1 year ago
    originally posted on Glamorise
    Beautiful the support is wonderful. Very comfortable 😌 My wife loves them 💕 ❤️ great purchase. Would absolutely purchase more again .
    Did you find this review helpful?

    So comfortable.

    5 out of 5 stars
    Elizabeth S. - 1 year ago
    originally posted on Glamorise
    It’s so comfortable and I don’t even feel it. My back feels great and they have so many sizes. I would love a more neutral color.
    Did you find this review helpful?

    Glamorize bra

    5 out of 5 stars
    Maria C. - 1 year ago
    originally posted on Glamorise
    So comfortable wore it to work was comfortable all 10 hours arrived promptly
    Did you find this review helpful?

    Best Bra EVER!!!!

    5 out of 5 stars
    janina v. - 1 year ago
    originally posted on Glamorise
    When I opened the package I wasn't too excited as I NEVER like any of the bras I order but OH MY did that change. I love this bra. Love it, love it! Haven't tried the other one I ordered but I expect the best. Years of looking and buying bras that never fit and then FINALLY the perfect bra. Thank you Glamorise!!
    Did you find this review helpful?

    Beautiful Bra

    5 out of 5 stars
    Mary W. - 1 year ago
    originally posted on Glamorise
    I am so pleased with this bra. It is very comfortable and very supported. I love the color.
    Did you find this review helpful?

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