$19.99 when purchased online
Target Online store #3991
About this item
Highlights
- Visibly improves the look of dark circles*
- Awakens tired-looking eyes*
- Stainless steel tip provides a cooling sensation
- Glides on smooth
- Doesn’t leave a sticky residue or film
- Feels lightweight
- Layers well with concealer
- *after multiple applications
Description
Starring niacinamide and a luminizing tint, Bright Eyes visibly improves the look of dark circles* and awakens tired-looking eyes* to help you start your day. Its stainless steel tip provides a cooling sensation to under eyes as the product glides on. Don’t worry– Bright Eyes won’t leave behind a sticky residue (so you can pair it with concealer, too).
*after multiple applications
*after multiple applications
Scent: Unscented
Health Facts: Talcum-Free, Butylparaben-Free, Silicone-Free, Alkaline-Free, Soap-Free, Triclosan-Free, Paraben-Free, Ethyl Alcohol-Free, Nonylphenol Ethoxylate Free, Bha-Free (Butylated Hydroxyanisole), Phthalate-Free, Dye-Free, Propylparaben-Free, Propylene Glycol-Free, Animal By-Product-Free, DMDM Hydantoin-Free, Sulfate-Free, PABA-Free, Formaldehyde-Free, No Fragrance Added, Made Without Parabens, Artificial Fragrance-Free, Artificial Color-Free, Octinoxate-Free, Sodium Lauryl Sulfate-Free, Formaldehyde Donor-Free, Fluoride-Free, Oxybenzone-Free, Lanolin-Free, Aluminum-Free, Non-Toxic, Bht-Free (Butylated Hydroxytoulene), Hydroquinone-Free
Product Warning: Keep out of reach of children
Product Form: Cream
Beauty Purpose: Brightening, Color Correction, Energizing, Plumping, Hydrating
Recommended Skin Type: Oily, Dry, Normal, Acne-Prone, Very Dry, Mature, Combination
TCIN: 88442762
UPC: 196270000472
Item Number (DPCI): 037-14-8781
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, c13-15 alkane, propanediol, diisostearyl malate, caprylic/capric triglyceride, synthetic fluorphlogopite, glycerin, 1,2-hexanediol, caffeine, cetearyl alcohol, helianthus annuus seed oil unsaponifiables, coffea arabica seed extract, allantoin, tocopherol, niacinamide, hydrogenated rapeseed oil, fucus vesiculosus extract, polymethyl methacrylate, cetearyl glucoside, vaccinium macrocarpon seed oil, octyldodecanol, hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, panax quinquefolius root extract, haematococcus pluvialis extract, acrylates/c10-30 alkyl acrylate crosspolymer, lecithin, behenyl alcohol, arachidyl glucoside, xanthan gum, potassium hydroxide, sodium dilauramidoglutamide lysine, arachidyl alcohol, sodium phytate, hexylene glycol, sorbitan isostearate, malic acid, caprylyl glycol, tin oxide, glucose, astaxanthin, mica, titanium dioxide (ci 77891), iron oxide yellow (ci 77492)
Allergens & Warnings:
CAUTION Use only as directed. For external use only. Stop use if irritation occurs. Avoid direct contact with eyes. If contact occurs, rinse thoroughly with water.Shipping details
Estimated ship dimensions: 5 inches length x 1.6 inches width x 1.2 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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- Best In Skin Care
4.1 out of 5 stars with 124 reviews
effectiveness: 3.29 out of 5
quality: 3 out of 5
value: 2.83 out of 5
44% would recommend
9 recommendations
Will buy forever
5 out of 5 stars
Thumbs up graphic, would recommend
Lauren - 4 months ago, Verified purchaser
10/10!!! I’ve always been so self conscious about my dark circles (that I’ve had since I was a little girl) and this eye cream is hands down the best eye cream that I actually notice a difference! Amazing for the price and is flawless in application and weightless! Love love love! Highly recommend!
Not what I expected
3 out of 5 stars
Thumbs down graphic, would not recommend
ShopStrad - 6 months ago, Verified purchaser
Translucent, light coverage but seems hydrating.
Highly recommend for under makeup and a nice cooling applicator
5 out of 5 stars
Thumbs up graphic, would recommend
Jmh - 10 months ago
Love the cooling applicator. It blends into the skin nicely. Doesn't sit on top. Works well with makeup over it.
Wouldnt buy again, love the applicator tho
2 out of 5 stars
meg - 11 months ago, Verified purchaser
I was excited to try this after one of my most favorite beauty youtubers raved about it but i sadly did not love it! I find that if I try to use it with makeup it creates a heavy layer that is hard to build on without it being cakey. Also, the product is messy, it’s hard to figure out how to use the right amount to utilize the cute applicator in the best way. I would not buy it again, but I do think it may be a good fit for some people. I just think at the price I wouldn’t go for it.
Bright eyes review
5 out of 5 stars
Thumbs up graphic, would recommend
Hi - 1 year ago, Verified purchaser
I love how easy it is to apply and the size is great
DO NOT RECOMMEND
1 out of 5 stars
Thumbs down graphic, would not recommend
- 1 year ago, Verified purchaser
Caused a terrible allergic reaction under my eyes do patch test before !! Says it’s for sensitive skin but immediately gave me a bad reaction
eh
3 out of 5 stars
abi - 1 year ago, Verified purchaser
i don’t find it does much
Dont waste your money
2 out of 5 stars
Thumbs down graphic, would not recommend
Shelby - 2 years ago
It doesn't really do much and it's expensive as well . There are alot of eye creams out there that are much more effective . Unfortunately I saw no difference I went back to my OG eye serum
Turns green, looks like mold
2 out of 5 stars
Thumbs down graphic, would not recommend
Pey - 2 years ago, Verified purchaser
It’s nice, I don’t really think it does much honestly. And after a bit, the product has green specks in the that look like mold or something and it grossed me out. I don’t know if I should even keep using it and I have an entire bottle. I definitely would return it.
Turns green under your eyes and in tube!
1 out of 5 stars
Thumbs down graphic, would not recommend
Nicole - 2 years ago, Verified purchaser
At first I really like this product, but it literally turned my under eyes green by the end of the day as it oxidized. Then in the packaging as I would squeeze product out it was literally dark moss green. Definitely a return.
It works
4 out of 5 stars
Thumbs up graphic, would recommend
Bumbleb - 2 years ago
It’s definitely illuminating without looking too sparkly but it does tend to pill slightly. I would definitely still repurchase!
Very awakening
5 out of 5 stars
Abby - 2 years ago
The application feels amazing and I feel more awake after putting it on. Very cooling!
Excellent eye cream
4 out of 5 stars
Eyecream - 2 years ago
originally posted on Hero
[This review was collected as part of a promotion.] The Bright Eyes Illuminating Eye Cream is the first eye cream I have ever used that actually helps lessen my dark circles around my eyes. I was given this cream to test out by Stellar Product Testing Panel, and I'm so thankful they chose this product for me! The product comes in a small green tube that is very catchy for those of us that have a hard time remembering to add new items into our face routine. The bright color is sure to catch your eye every day, and help you not forgot to use it. On top of that, the stainless steel tip makes the application process very easy. It slides over the under eye area very smoothly. The cream itself is light-weight and rubs into the skin easily. There were a few times I got a little too much cream, but I would just pat it out with my finger and it absorbed quickly. I've been using the cream for a little over a month now and have seen great results. My dark circles have lessened, as well as the puffiness. They aren't completely gone, but a lot lighter. The cream does have a tint to it, but not enough to completely hide the circles, so I believe the cream is truly working at making the circles lighter, not just hiding my circles temporarily. Overall, I would recommend it to my friends, and plan to continue using it myself.
Light Cream with Super Easy Application
5 out of 5 stars
MsYas2U - 2 years ago
originally posted on Hero
[This review was collected as part of a promotion.] I received the Bright Eyes Illuminating Eye Cream as a part of the Stellar Product Testing Panel. This is definitely a product that I would add to my morning routine. The thing that stood out to me the most about this product is the pearlized effect under my eye after application. I used this eye cream after washing my face, but before moisturizing. The application is easy - the cream has a slanted, stainless steel tip. The tip made it easy for the cream to glide under my eye. For me, I found that putting the cream in the refrigerator gave me a cooling effect (perfect because I suffer from puffy eyes) as I applied the cream. There is a fragrance from the cream but the light smell did not overpower my other products, which made it easy to incorporate to my morning routine. There is also caffeine as an ingredient and a shimmery effect that the cream gives when you apply it (MY ABSOLUTE FAVORITE PART) which helps "wake up" your eyes. Overall, I would recommend this product for anyone who wants to add a nice, lightweight new eye cream that gives a brightening and awakened effect.
Eye Cream for Wearing Under Makeup
5 out of 5 stars
HMHM - 2 years ago
originally posted on Hero
[This review was collected as part of a promotion.] I received this product as part of the Stellar Product Testing Panel. I've tried many eye creams over the years and found this to be among the best I've used. It goes on smooth and is lightweight and moisturizing. I wear eye cream daily under concealer so it's very important to me that it absorbs quickly, provides a good concealer base, and does not cause my makeup to travel into creases, etc. The tint in the cream may cover some dark circles but mine are too dark for it to be sufficient without added concealer. The stainless steel tip was not beneficial for me as I found it to be too cold to use (even without refrigeration) under my eyes comfortably.
Love it
5 out of 5 stars
QueenBee - 2 years ago
originally posted on Hero
[This review was collected as part of a promotion.] I try the bright eyes illuminating eye cream for the first time. What stood out is how fast it works,. My skin is soft and even too. I use it every morning in my skin routine. I received this skin care product from the Stellar Product Testing Panel.
Feels good on tired eyes
3 out of 5 stars
Aimee - 2 years ago
originally posted on Hero
[This review was collected as part of a promotion.] I was given this skin care product to try as part of the Stellar Product Testing Panel. As a mom of three, I’m tired pretty often. When I wake up my eyes are often puffy and tired looking and it ages my appearance considerably. I’ve tried a few different products to help with the bags so I was excited to try this one. I found the applicator easy to use and I love the shape of the tip. It feels so soothing and glides along my skin nicely. Some others require more of a dot and pat approach to application but this one lays the product on and smooths it out. You can pat the product into your skin afterwards if you so choose. I do find that the cream can build up on the backside of the applicator tip if you’re overzealous with the squeeze though, pic for example, so go easy! I haven’t tried it in the fridge but I bet the stainless steel tip would feel amazing cooled. For me, I know putting it in the fridge means I wouldn’t use it in the morning. I like an easy morning routine and as long as I leave it out near my toothbrush I remember to use it in the mornings. Simple swipes under the eyes. It feels nice, lightweight, and isn’t harsh on my super sensitive skin.
The jury is still out on this product
3 out of 5 stars
Tracey - 2 years ago
originally posted on Hero
[This review was collected as part of a promotion.] I am always excited to try new products for the undereye area. I couldn't wait to test out Bright Eyes Illuminating Eye Cream, thanks to the Stellar Product Testing Panel! I really liked the cool feel of the applicator tip. I felt like it was soothing to my undereye area. The product itself is simply applied, but it is difficult to blend in using the applicator tip - I always finished application with my fingertip. The product made my dark circles appear a little less dark, but not exactly bright. I'm not sure if I'd purchase the product or not. I do plan on continuing to use this product, so my opinion my change.
Hydrating cream
3 out of 5 stars
Jenny - 2 years ago
originally posted on Hero
[This review was collected as part of a promotion.] I have been using this two times a day. It wears well under my concealer and doesn’t cause any pilling or flaking. My eyeliner and mascara haven’t smudged as a result of wearing this and I consider that to be a huge pro. The applicator tip feels nice and cool on my skin. I suggest storing this in the fridge for a refreshing experience. Apart from its hydrating properties and wearing well under makeup, the eye cream did not produce any noticeable effects of lightening my dark circles or brightening my eye area. The effects seemed minimal on those fronts. I would suggest this to someone that is not looking to combat fine lines or eradicate dark circles. I recommend looking for something else with stronger active ingredients if you’re searching for something more. Overall, I think this cream did a fine job of moisturizing, but I am a tired 35-year-old mom of 4 kids, and my eyes need more help these days. I received this product for free by the Stellar Product Testing Panel in exchange for an honest review.
Soothing on tired eyes
4 out of 5 stars
Girlmom - 2 years ago
originally posted on Hero
[This review was collected as part of a promotion.] I received the Bright Eyes Illuminating Eye Cream as a part of the Stellar Product Testing panel and I have really enjoyed it. The packaging was sleek, modern, and colorful. I absolutely loved the stainless steel applicator tip! It’s so cooling and soothing on tired eyes. The formula is smooth and doesn’t leave any greasy residue, making it easy to layer with a moisturizer and/or other makeup. It does in fact lessen the appearance of my dark circles, but I don’t think anything can completely erase them. It’s a great every day product, for most days when I don’t wear makeup, but still want to look awake.