A: It's the 9th ingredient on the list so I would say there's the right amount of retinol in this. Not too little, but not too overbearing for the most sensitive of skins.

A: I asked Honest Customer Service this question. They said their product team did not give them that info. I find that a very strange answer.....

A: Hi LunaT! Great question! Our Honestly Pure Retinyl Serum can be used in the morning, but remember that retinol can make your skin more sensitive to sunlight. So, we highly recommend pairing it with a broad-spectrum sunscreen to keep your skin protected throughout the day. We hope this helps!

A: Hi timatsea! Thanks for reaching out here. Due to our unique proprietary formula, we cannot share our percentage of retinyl in this product. The percentage of specific ingredients in any given product is not a measure of the ingredient's efficacy. It is the unique formula and technology that provides the desired result. Except for active ingredients, information regarding the function and percentage of specific ingredients in our products is proprietary. We hope you can continue to use our products with great satisfaction! We hope this helps!

A: Thank you so much for reaching out here! Our Honest Beauty Honestly Pure Retinol Serum retails for $27.99 on Honest.com and through our retail partners, and we have had this product available at this price since it first launched. You may have purchased this product at a promotional price, which would only be available for a certain period of time. We appreciate your understanding!