How to Argue & Win Every Time - by Gerry Spence (Paperback)

About the Book

Writer and attorney Gerry Spencer, who has never lost a criminal trial in his career, presents his ten laws of arguing. From using fear as an ally in public speaking to the importance of hiding emotions to learning to use words as weapons, How to Argue and Win Every Time shows readers how to successfully state their cases and make the winning argument. Spence hosts a weekly talk show on CNBC.

Book Synopsis

"How to Argue and Win Every Time is more than just a book about argument; it's the outline on how to live." --Larry king

"Gerry Spence is one of America's last true originals--a man who thinks as brilliantly as he lives, who writes as compellingly as he talks, and who practices law as faithfully as most people practice religion." --Dan Rather

The Runaway National Bestseller with over 800,000 copies sold that teaches you how to compose, prepare, and deliver the winning argument every time!

The Laws of Arguing According to Gerry Spence

1. Everyone is capable of making the winning argument.
2. Winning is getting what we want, which also means helping "others" get what they want.
3. Learn that words are a weapon, and can be used hostilely in combat.
4. Know that there is always a "biological advantage" of delivering the TRUTH.
5. Assault is not argument.
6. Use fear as an ally in pubic speaking or in argument. Learn to convert its energy.
7. Let emotions show and don't discourage passion.
8. Don't be blinded by brilliance.
9. Learn to speak with the body. The body sometimes speaks more powerfully than words.
10. Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves.

Review Quotes

"How to Argue and Win Every Time is more than just a book about argument; it's the outline on how to live." --Larry king

"Gerry Spence is one of America's last true originals--a man who thinks as brilliantly as he lives, who writes as compellingly as he talks, and who practices law as faithfully as most people practice religion." --Dan Rather

About the Author

Gerry Spence, writer and attorney, lives in Jackson Hole, Wyoming. he has never lost a criminal trial and his notable cases, including the Karen Silkwood and Randy Weaver trials, number in the hundreds. Spence served as legal correspondent for NBC TV during the O.J. Simpson trial and frequently acts as guest host on "Larry king Love." He also hosts his own weekly talk show on CNBC.