$69.99 when purchased online
Target Online store #3991
About this item
Highlights
- SPACIOUS & ORGANIZED with plenty of space and pockets for all of baby’s essentials
- QUICK AND EASY ACCESS with inner organizational pockets
- ON-THE-GO READY with detachable front pocket
- ADJUSTABLE shoulder straps
- STROLLER FRIENDLY with adjustable stroller attachments
- LUGGAGE STRAPS for easy carrying
- CHANGE & TOSS dispenser keeps baby fresh and clean
- FOLDABLE CHANGING PAD lets you change baby anywhere, anytime
- INSULATED BOTTLE POCKET to keep drinks cold
- PADDED TECH SLEEVE keeps laptops & tablets protected
- EASY-ACCESS WIPES pocket helps you clean up messes quick!
Description
Our Signature Hug Pack was designed by baby experts for wherever life takes you, baby. Made with 100% vegan leather, it has a spacious main compartment to fit all of the essentials, while functional interior pockets keep you organized. Complete with a padded tech sleeve to keep your laptop or big sibling’s tablet protected. The front pocket is detachable for easy, on-the-go use, and our dedicated wipes pocket is always within reach. Our insulated bottle pocket keeps your milk safe, baby! For quick and easy changes, we’ve included a foldable changing pad and our change-and-toss dispenser. Wherever you go, we got you, baby!
Dimensions (Overall): 18 Inches (H) x 10.5 Inches (W) x 7 Inches (D)
Weight: 3.5 Pounds
Industry or Government Certifications: No Certifications
Material: Nylon
Care & Cleaning: Spot or Wipe Clean
TCIN: 92118189
UPC: 196923688422
Item Number (DPCI): 030-04-7006
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 19.2 inches length x 14.9 inches width x 6.1 inches height
Estimated ship weight: 2.55 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This diaper bag impresses with its stylish design and practical features, making it a favorite among guests. With ample storage, including insulated pockets and a detachable front pouch, it caters to all your needs while on the go. The durable material and comfortable straps ensure it can handle daily use, while the thoughtful compartments keep everything organized. Ideal for parents looking for a chic yet functional solution for outings with their little ones.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.9 out of 5 stars with 28 reviews
100% would recommend
1 recommendations
Large and well made
4 out of 5 stars
abbyp185_4037 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I think this will be a wonderful diaper bag for our next baby! It is fairly large and with a toddler I just need wipes and a few diapers when we go out so I have not full-on used it yet. However, we do use the diaper changing pad every day and love it! It even says “we’ve got you baby” on it, which I think is so cute 🥹. Overall I think this is a great diaper bag for littler babies because you need to take so much more with you. Or it could be useful with multiple littles when you have a lot to carry around!
Good
5 out of 5 stars
caotrungn - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have used this product, it is very good, beautiful design, many compartments, durable, sturdy packaging, very nice, suitable as a gift, light, soft, cheap, I like it and will buy it again.
Great diaper bag!
5 out of 5 stars
cassym11 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The bag it self is really light and comfortable to have on. I really like the wipe pocket. I can actually take out wipes without having to remove the while wipe package out of it since the hole is big. I love that the front punch removes. I carry Diapers in there so sometimes its easier to just remove that front pouch and just take it with me instead of the whole bag. It has a mat and has come in handy. Overall I'd recommend the diaper bag.
All the extras to help make it easier.
4 out of 5 stars
lisab1b43 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I've found this to be very durable and with the adjustable straps it has a good fit. I also like that it will keep drinks cold in the one pocket. I like the pull out changing pad. It's a nice looking bag with lots of extras.
This bag is amazing
5 out of 5 stars
leannal16 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This bag has everything! If there’s something you need to carry with you, I guarantee you there is a pocket for it in this backpack! It’s super stylish but also incredibly efficient. The back pack style makes it easy to carry around. The material feels so soft and looks really cute as well. I absolutely love the insulated pocket on the side for bottles or other snacks/ drinks to keep them cold. It’s big enough to carry everything I need but also not too bulky to where I hate having to bring it with me like I’ve experienced with other bags in the past.
Lots of space for everything
5 out of 5 stars
karenf176 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Diaper bag is great. I use it when I have my grandson on weekends. It fits everything I need for when we are going out for the day. The straps are very comfortable. The durability of the bag is very sturdy. I will not leave my house without this bag because it makes my life so much easier.
The perfect diaper bag!
5 out of 5 stars
shelbyw133 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I am in love with this Huggies Babywear Diaper Backpack! A side pouch for wipes that allows easy access when needed, an insulated side pouch for bottles. The small front pouch is very roomy & also includes more area for bottles. I like that the bigger area opens fully on the front making it easier to access the inner contents. Included is also a changing pad that fits in the bag without taking up extra room. I can’t wait to pack this full of baby essentials!!
Great to have
5 out of 5 stars
heathert305 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This bag is super comfortable and has a wonderful design to it. It has been very durable for our family. The bag has plenty of space and pockets for everything you need to store.
Huggies Diaper Backpack
5 out of 5 stars
tessah3 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Before using this as a diaper bag, I used it as an airplane carry-on. The backpack is made well and looks great. There's plenty of pockets for all the necessities you could possibly need. The thermal pocket meant for bottles was perfect for medication that I'm required to keep cool. I would definitely recommend this one.
Beautiful bag!
5 out of 5 stars
chickadee32888 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This bag is beautiful! My kids are out of diapers but we still will use this bag all the time! We travel a lot, and all the pockets in this bag will be so nice to have. It’s also something my husband will like to carry, because it’s not super girly or uncomfortable like some of my other bags. It seems to be good quality and like it will be very durable, and is comfortable to wear. Love it!
Spacious, stylish and comfortable
5 out of 5 stars
maliakt13 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Such a nice and comfortable diaper bag! I’ve been looking for a backpack type diaper bag and was really excited to claim this one! It is SO spacious compared to my one shoulder diaper bag I used previously. It has many pockets and the front one is even detachable, it also comes with its own changing pad which is a nice thick material that is easy to clean. I currently have it packed as my hospital bag for baby number 2 because it has so much space.
Everything you need and more!
4 out of 5 stars
consciouslyconsuming - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] With this bag they really did think of all the details. There are tons of pockets for specific things and that way everything stays organized. Even with a full bag it’s comfortable to wear. You can transition from the baby to toddler stage, like I was using it. I took it to the gym, and had my iPad in the separate pocket and even fit my large Stanley cup in the spot for bottles. The only thing that bothered me was that when you fill it up it looks quite large and was hard to fit into my locker. Other than that it’s great!
It's a very luxurious looking diaper bag has plenty of storage space and some pockets are detachable
5 out of 5 stars
lalasha_yarborough - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great storage very durable has so.many pockets very nice sleek design removable velcro pocket can be used as a baby bag or a nice back pack for on the go fits nice adjustable straps not to tight comfortable smells nice very sleek and trendy would recommend or buy for a friend
All-in-1 diaper bag
5 out of 5 stars
shwetas45 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This diaper bag is all-in-1. It's so chic and comfortable with tons of pockets and features. It's has a very useful side pocket for wipes. Insulated pocket to keep bottles and front bag which can be separated. Not only this you can use it to carry your laptop as it has padded area inside for it. That is a holy grail of bags. Best part is, it is travel friendly with luggage strap. You can't ask more from a diaper bag!
The Huggies Babywear Signature Hug Pack Diaper Backpack offers comfort, durability, and smart design, making it a practical and stylish choice for parents.
5 out of 5 stars
sofiya29 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It’s comfortable with padded straps that make it easy to wear, even when full. The durability is impressive, with tough fabric and reliable zippers that handle daily use well. There’s plenty of storage, including insulated pockets for bottles, so everything stays organized. The fit is balanced, distributing weight evenly across your shoulders. Plus, the design is sleek and modern, so it looks good while being practical. Overall, it's a smart and stylish pick for busy parents.
Very nice diaper bag!
5 out of 5 stars
brittneyp8f5e - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This bag is a dream! It has so much room for so many items. My favorite parts are the side pockets. One is insulated for bottles and the other is for wipies to give easy access in stinky situations haha there is an on the go changing pad too which is really cool. The design is sleek, really simple, but pretty and has waterproof material. It’s big enough to carry stuff for multiple kiddos!
I love it this bag
5 out of 5 stars
samanthad566 - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love how much room this bag has! Not only does it have a spot of diapers,clothes, wipes, snacks, and bottles. It comes with a changing mat as well with an added front storage that can come off! Super impressed with this diaper bag. I can't wait to use it with baby #3 (currently using it for my toddler)
Love this diaper bag
5 out of 5 stars
mommymentions7 - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really can't say enough of this diaper bag from Huggies. Sophistication and style meets functionality. Great size and water resistant material. Fits so much and extra. Being a mother of little ones this diaper bag definitely helps travel and everyday trips easier. Great product from Huggies.
Love it!
5 out of 5 stars
hongd7 - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Style: ClassicColor: Grey_classic Love the backpack style and the fact that it comes with a portable changing pad! Good size and quite spacious for all your essentials on the go for baby! I also bought a tote bag style and like it as well!
Diaper Bags No Longer Look Old School
5 out of 5 stars
naturehippie20 - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is such a sleek and stylish diaper bag. If it weren't for subtle clues like the wipe pocket and the insulated bottle pocket, you would never know it was a diaper bag. The bag itself has tons of practical use; laptop pocket, lots of storage, and other internal pockets. The luggage strap makes it easy for travel and perfect for on the go when Mom meets professional. The backpack is comfortable to wear on the go and holds everything needed. Really though, diaper bags no longer look like diaper bags these days and this one shows Look good and be organized!