Influencers and Revolutionaries - (Kogan Page Inspire) by Sean Pillot de Chenecey (Paperback)

About the Book

Understand the movements that are affecting today's businesses and learn about the future innovations and trends that have the potential to make or break organizations in the new world of never normal.

Book Synopsis

The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow.

People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required.

Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including:

- Trend research, forecasting and scenario planning
- Classic innovation theory vs current leading-edge thinking
- New consumption patterns and fragmented niches of growth
- Dynamic cross-category innovation from legacy brands and start-ups
- Challenging convention via catalytic leadership and next-generation practises
- How agile organizations leverage cultural and social trends to anticipate change
- Utilizing business innovation to tackle social, cultural and environmental problems

Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.

Review Quotes

"Influencers & Revolutionaries covers a life where progress depends on "good business" becoming a real way of operating and not just a PR strategy. It will serve not just business people but also policymakers and activists."-- "Thomas Coombes, Head of Brand, Amnesty International"

"Influencers & Revolutionaries is full of signposts to possible futures in tourism, health, fashion, entertainment, transport and more. Sean Pillot de Chenecey's is a singular voice in the often-contradictory worlds of innovation, marketing and consumption; and his refreshing forthright prose is the next best thing to hearing him give a speech."-- "Ben Hughes, Professor, Beijing Institute of Technology"

"Sean Pillot de Chenecey has rescued the concepts of innovation and disruption from becoming meaningless jargon and empty clichés. Influencers & Revolutionaries provides an in-depth understanding of the dynamics transforming businesses globally and across sectors. This book is indispensable."-- "Michael Cohen, President, Michael Cohen Group, NYC"

"Sean Pillot de Chenecey's previous publication examined the phenomenon of the post-truth world. His compelling new book analyses its consequences. Marketers, retailers, innovators, communicators, engineers, travellers, urban planners, venture capitalists and entertainers will all be inspired by this thought-provoking and immensely readable book."-- "Julian Boulding, President, The Network One"

"A smart read for tumultuous times. Sean Pillot de Chenecey deftly navigates today's new business climate and its disruptive trends, with insights and tangible solutions. Amazingly timely."-- "Lucie Greene, Founder, Light Years"

"Companies have arguably never faced such urgency in being able to change as fast as the culture they operate in. Sean Pillot de Chenecey's book is an inspirational and, most importantly, useful map to why and how change is occurring in the world and how businesses are responding - and need to respond. It's a call to arms."-- "Gareth Kay, Founding Partner, Chapter"

"Don't try to hide from the future - it will be here sooner than you think. And when it arrives, you'd better be prepared! Start by reading Influencers & Revolutionaries. And then shape your future."-- "Carsten Beck, Director of Research, The Copenhagen Institute for Futures Studies"

"The genesis of many great start-ups is the desire to challenge the status quo. Sean Pillot de Chenecey's new book helps you understand the power of disruption to change the world. It should be standard reading for all aspiring entrepreneurs."-- "Scott Goodson, Founder and Chairman, Strawberry Frog"

"This book is thought-provoking and refreshing. It highlights critical catalysts, specifically the climate crisis, which remain little understood at the most senior levels of industry sectors facing disruption."-- "Joanna Catalano, President, Dentsu Aegis Network, Asia Pacific"

"This book provides a critical compass for innovation in a period of profoundly needed ecological transformation. Sean Pillot de Chenecey weaves compelling examples of innovation across a wide range of sectors to powerfully demonstrate how socio-ecological concerns and innovation can be fundamentally aligned. A must-read for anybody who wants to be part of the "solution generation" in the decade to come."-- "Carole Collet, Professor for Sustainable Futures, Central Saint Martins UAL"

About the Author

Sean Pillot de Chenecey is a marketing expert, who for over 20 years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he's collaborated with numerous advertising, branding, design, media and PR agencies. He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he's given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.