Sponsored
Inside the Tornado - (Collins Business Essentials) by Geoffrey A Moore (Paperback)
$14.71 sale price when purchased online
$18.99 list price
Target Online store #3991
About this item
Highlights
- In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
- Author(s): Geoffrey A Moore
- 272 Pages
- Business + Money Management, Management
- Series Name: Collins Business Essentials
Description
Book Synopsis
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.
Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
Dimensions (Overall): 8.0 Inches (H) x 5.32 Inches (W) x .68 Inches (D)
Weight: .48 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 272
Genre: Business + Money Management
Sub-Genre: Management
Series Title: Collins Business Essentials
Publisher: Harper Business
Format: Paperback
Author: Geoffrey A Moore
Language: English
Street Date: December 27, 2005
TCIN: 54268215
UPC: 9780060745813
Item Number (DPCI): 248-42-3232
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.8 inches length x 5.3 inches width x 7.8 inches height
Estimated ship weight: 0.7 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.