$29.00 when purchased online
Target Online store #3991
About this item
Highlights
- #1 best-selling*, award-winning concealer covers everything without creasing or cracking
- Now available in 24 true-to-skin shades
- Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
- Clinically tested to make your skin look younger!
Description
Developed with plastic surgeons, this #1 best-selling*, award-winning waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack—and is available in 24 true-to-skin shades! Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!
*#1 concealer formula for IT Cosmetics brand in the US.
*#1 concealer formula for IT Cosmetics brand in the US.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Palette: Medium Tones
Product Form: Cream
Cosmetic Coverage: Medium, Full
Skin Tone: Medium
Beauty Purpose: Color Correction, Concealing, Dark Circle Reduction
Net weight: .4 Ounces
TCIN: 82679908
UPC: 3605971992216
Item Number (DPCI): 342-02-0952
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
caprylic/capric triglyceride, bis-diglyceryl polyacyladipate-2, vp/hexadecene copolymer, cetyl alcohol, silica dimethyl silylate [nano]/silica dimethyl silylate, cera microcristallina/microcrystalline wax/cire microcristalline, phenoxyethanol, niacinamide, sodium hyaluronate, magnesium ascorbyl phosphate, tocopheryl acetate, ascorbyl palmitate, hydrolyzed collagen, aqua/water/eau, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, cholesteryl isostearate, cholesteryl chloride, cholesteryl nonanoate, glycerin, steareth-20, silica, chlorhexidine digluconate, n-hydroxysuccinimide, sodium citrate, potassium sorbate, palmitoyl tripeptide-1, chrysin, palmitoyl tetrapeptide-7, citric acid, biotin, [+/-: ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499/iron oxides]. d232941/2.
Shipping details
Estimated ship dimensions: 1.05 inches length x 0.75 inches width x 5 inches height
Estimated ship weight: 0.065 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This concealer is highly praised for its exceptional coverage and long-lasting formula, making it a favorite among guests for concealing dark circles and imperfections. Many appreciate its thick consistency, which allows for a little product to go a long way. It is also noted for its ability to brighten the under-eye area without settling into fine lines, making it suitable for various skin types. Overall, it is a reliable choice for achieving a flawless look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 8961 reviews
60% would recommend
15 recommendations
May nay
5 out of 5 stars
May nay - 3 days ago
originally posted on itcosmetics.com
Excellent makes me look beautiful I put it on before I go out
Amazing!
5 out of 5 stars
Debra0921 - 5 days ago
originally posted on itcosmetics.com
I have been using this concealer for quite awhile. It is by far the best coverage I have ever used in a concealer. I will definitely continue using it. It takes very little to cover dark circles and puffy eyes. I'm 64 years old.
Have loved this for many years
5 out of 5 stars
DeeDee58 - 9 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I am of an advanced age with many years of trying different brands of makeup. This is by far the best for me. I use it as my foundation and a very little goes a long way. Stays on all day and I don’t know I even have it on. It covers well and makes my skin look smooth and natural.
Beautiful natural coverage
5 out of 5 stars
Retired Kathy - 13 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] The undereye coverage is natural and coverage is complete. A little bit goes a long way!
Full coverage
4 out of 5 stars
Deewells - 16 days ago
originally posted on itcosmetics.com
I like this but it is thick. I mix it with eye cream. It covers well, lasts all day and blends out ok with a brush. Good selection of shades.
Nothing compares
5 out of 5 stars
- 17 days ago
originally posted on itcosmetics.com
This covers ever bag under my eye, haven’t found anything near the quality
My Favorite
5 out of 5 stars
Syl r - 19 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] A favorite here! Effective and feels good on skin.
Best concealer ever!!
5 out of 5 stars
- 19 days ago
originally posted on itcosmetics.com
Love this concealer, i have mature skin, makes my eye area beautiful & youthful ,cant live without it, trust me !!
100% recommendable
5 out of 5 stars
- 22 days ago
originally posted on itcosmetics.com
I’m 44, and tris product provides the perfect hidration. I love it !
Just No.
2 out of 5 stars
- 23 days ago
originally posted on itcosmetics.com
Does not work for me. Tried it several ways, with and without color correctors and/or powder, and it just doesn't cover my dark circles, plus stays goopy while on, which my contacts do not appreciate.
1 reply from Customer Care team - 20 days ago
Hi there! We're so sorry to hear about this! We recommend starting off by warming one dot between your finger tips and then tap onto your skin and blend using a concealer brush like our Heavenly Luxe™ Dual Airbrush Concealer Brush #2. We hope this helps!
Great product!
5 out of 5 stars
Jumayr - 23 days ago
originally posted on itcosmetics.com
The concealer is the only one I will ever use to cover my imperfections and sun spots. Love it!
Didn’t get to try
3 out of 5 stars
Jovald - 24 days ago
originally posted on itcosmetics.com
The color was to light for me. I ended up giving away. The person I gave it to said they loved it.
1 reply from Customer Care team - 20 days ago
Hi there! We're so sorry to hear about this. We're more than happy to help find your perfect match. We invite you to live chat with us on itcosmetics.com for further assistance!
Light full coverage over circles
5 out of 5 stars
Neekeecole - 26 days ago
originally posted on itcosmetics.com
I have seasonal allergies and I wear contacts, which leads to occasional dark circles under my eyes. This product is the best I’ve found for completing my the fresh look. I recommend applying by patting with ring finger tips to avoid tugging on delicate skin around eyes.
Eye cream
5 out of 5 stars
Jounry - 27 days ago
originally posted on itcosmetics.com
This eye cream covers up dark spots and bags under your eyes. It does and amazing job.
Worse concealer on the market
1 out of 5 stars
Ultaluvr4evr - 1 month ago
originally posted on http://www.ulta.com
Ive tried many different concealers, ranging from affordable drugstore to high end and this is hands down the worse concealer i have ever used. Its incredibly drying around the under eye ( i also avoid applying on creases but still manages to look creasy), its super difficult to put on. I have no clue how this concealer managed to get so many good reviews. It also broke me out like crazy, similarly to the foundation from this brand. Dry skin girlies avoid at all cost! Try haus labs or even elf concealers instead
Bye Bye under eye full coverage waterproof conceal
1 out of 5 stars
Jen Mo - 1 month ago
originally posted on itcosmetics.com
Way to thick not for fine lines actually returned it is so bad
1 reply from Customer Care team - 1 month ago
Hi there! We're so sorry to hear about your experience. If you're looking for more of a lightweight concealer, we recommend checking out our Bye Bye Dark Spots Concealer + Serum. IT provides instant medium coverage and 24 hours of hydration. Over time, this “skincealer” visibly improves the look of bare skin! We hope you try IT!
Thick
2 out of 5 stars
PaigeD - 1 month ago
originally posted on itcosmetics.com
This has pretty good coverage but is SO thick. I would think the coverage would be better just by how thick it is. It is not something you can really wear without setting because it's so thick and shiny on the skin the texture is different than any foundation or CC cream.
1 reply from Customer Care team - 1 month ago
Hi there! We're so sorry to hear about your experience. IT does has a thick consistency and all you need is 1 dot for application on under both eyes! We recommend warming 1 dot between your fingers and tap onto skin. For additional blending, we recommend our Heavenly Luxe™ Dual Airbrush Concealer Brush #2. We hope this helps!
Mehhhh not great, too sticky
2 out of 5 stars
cherbear000 - 1 month ago
originally posted on itcosmetics.com
Too thick and sticky. Used the color selection tool and product is too light of a color.
1 reply from Customer Care team - 1 month ago
Hi there! We're so sorry to hear about your experience. IT does has a thick consistency and all you need is 1 dot for application on under both eyes! We recommend warming 1 dot between your fingers and tap onto skin. For additional blending, we recommend our Heavenly Luxe™ Dual Airbrush Concealer Brush #2. We also invite you to live chat with us, so we can help find your perfect match!
Rosacea foundation
5 out of 5 stars
Nicole Campy - 1 month ago
originally posted on itcosmetics.com
I have been using this as a full coverage foundation for over 2 years. I have rosacea and it makes my skin look perfectly even. Definitely recommended for rosacea redness coverage. Definitely needs to be set with a finishing powder.
Best concealer for under eye
5 out of 5 stars
Caroline SFGM - 1 month ago
originally posted on itcosmetics.com
Finally found my perfect concealer. Part of my daily regimen.