$30.00 when purchased online
Target Online store #3991
About this item
Highlights
- #1 best-selling*, award-winning concealer covers everything without creasing or cracking
- Now available in 24 true-to-skin shades
- Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
- Clinically tested to make your skin look younger!
Description
Developed with plastic surgeons, this #1 best-selling*, award-winning waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack—and is available in 24 true-to-skin shades! Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!
*#1 concealer formula for IT Cosmetics brand in the US.
*#1 concealer formula for IT Cosmetics brand in the US.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Palette: Medium Tones
Product Form: Cream
Cosmetic Coverage: Medium, Full
Skin Tone: Medium
Beauty Purpose: Color Correction, Concealing, Dark Circle Reduction
Net weight: .4 Ounces
TCIN: 82679908
UPC: 3605971992216
Item Number (DPCI): 342-02-0952
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
caprylic/capric triglyceride, bis-diglyceryl polyacyladipate-2, vp/hexadecene copolymer, cetyl alcohol, silica dimethyl silylate [nano]/silica dimethyl silylate, cera microcristallina/microcrystalline wax/cire microcristalline, phenoxyethanol, niacinamide, sodium hyaluronate, magnesium ascorbyl phosphate, tocopheryl acetate, ascorbyl palmitate, hydrolyzed collagen, aqua/water/eau, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, cholesteryl isostearate, cholesteryl chloride, cholesteryl nonanoate, glycerin, steareth-20, silica, chlorhexidine digluconate, n-hydroxysuccinimide, sodium citrate, potassium sorbate, palmitoyl tripeptide-1, chrysin, palmitoyl tetrapeptide-7, citric acid, biotin, [+/-: ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499/iron oxides]. d232941/2.
Shipping details
Estimated ship dimensions: 1.05 inches length x 0.75 inches width x 5 inches height
Estimated ship weight: 0.065 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This concealer is highly praised for its exceptional coverage and long-lasting formula, making it a favorite among guests for concealing dark circles and imperfections. Many appreciate its thick consistency, which allows for a little product to go a long way. It is also noted for its ability to brighten the under-eye area without settling into fine lines, making it suitable for various skin types. Overall, it is a reliable choice for achieving a flawless look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 9067 reviews
66% would recommend
15 recommendations
It works!
5 out of 5 stars
SarahG92 - 6 days ago
originally posted on itcosmetics.com
I love the coverage of this product. I swear it makes me look like I’m awake even after a sleepless night!
Best under eye concealer!
5 out of 5 stars
Caroline GM - 8 days ago
originally posted on itcosmetics.com
Saw resulrs quickly! Ease of use! Lovely snell!. Will definitely be a staple!
LOVE!!
5 out of 5 stars
KeriFL - 8 days ago
originally posted on itcosmetics.com
Great coverage and doesn't settle into my fine lines.
My Favorite Product!
5 out of 5 stars
Kru2 - 10 days ago
originally posted on itcosmetics.com
Such smooth application applied with a brush and gives great coverage, lasts all day.
If I had to buy one makeup product and nothing else
5 out of 5 stars
Dani - 10 days ago
originally posted on http://www.ulta.com

I have struggled with concealer for so long and have tried so many! I have very dry skin except for that time of the month…this concealer is gods gift to this planet and i cannot rave enough about it. The color options the thickness the creaminess, the COVERAGE. I have used this for 2-3 years now and I do not use anything else. It stands alone or blends well with moisturizer or classic with foundation. A little goes a long way and this size is perfect. I normally dont care to buy expensive makeup but this is my holy grail and the only thing i feel cannot be dupe by a drugstore or otherwise. Just get it! I get medium 23.5. Doesn't oxidize even an older bottle and even if left in scorching heat. Go darker than lighter if buying online.
(no review title)
5 out of 5 stars
Lee58 - 11 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] It covers any flaws you may have and you only have to use a little bit
Game changer
5 out of 5 stars
Debski - 12 days ago
originally posted on http://www.ulta.com

I've been using this product for about five years. Given genetics and aging I have tried numerous under eye concealers. This is truly the only one that stays on. I also have dry aging skin. I know others have said that's their complaint but if you use it with a primer, it doesn't go on cakey. I don't have to use a primer all the time, but during winter in Michigan I do. I play hockey and yes, you don't have to get ready and wear make up for sports but I'm approaching 60 and still like to cover the dark circles! This is the only under eye cover-up that goes on easily and stays put even when you're sweating.
A little goes a long way
4 out of 5 stars
Mintjulep - 13 days ago
originally posted on itcosmetics.com
Love this concealer. Full coverage takes just takes a teeny bit. I use undereye, spot treatment any redness. No need for foundation.
very nice!
5 out of 5 stars
nini6688 - 13 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I love it so much!There are 40 color to choices,and it very moisturizing.
Great for older skin
5 out of 5 stars
Love Mel - 14 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I have been using this product for at least 3 years now ... It is very easy to apply .. doesn't settle in the creases and takes an additional layer of CC cream smoothly. I am 59 years old and love the way it covers and makes my skin feel dewy.
Great coverage
5 out of 5 stars
Cheri - 14 days ago
originally posted on http://www.ulta.com

I love this product. It has great coverage and matches nicely.
Great coverage!
5 out of 5 stars
Briggs - 14 days ago
originally posted on itcosmetics.com
Easy to use and great coverage for those dark circles.
Bye Bye Under Eye
5 out of 5 stars
Candy S - 18 days ago
originally posted on itcosmetics.com
Love this product. I have used for years. It is amazing coverage and doesn’t feel heavy.
Great under eye coverage
5 out of 5 stars
CaseyNM - 18 days ago
originally posted on itcosmetics.com
First time I’ve purchased this product and I like it. A little goes a long way so it lasts forever. It manages to cover my dark circles under my eyes when I need sleep or am stressed.
Great overall concealer
5 out of 5 stars
Chica 99 - 19 days ago
originally posted on itcosmetics.com
This concealer can be used as a foundation as well as a cover up it is non greasy and is mostly waterproof
Great concealer
5 out of 5 stars
WoodsieOwl71 - 19 days ago
originally posted on itcosmetics.com
I have dark spots on my face, neck and under my eyes. This product works great to conceal them!
Had to try it and Love it!
5 out of 5 stars
Bras60 - 20 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Great coverage and love this product. It goes on smooth and stays all day.
my one and only < 33
5 out of 5 stars
cat - 24 days ago
originally posted on http://www.ulta.com

i have the darkest undereye circles everrrr and ive tried just about every concealer in existence and this one is the ONLY one that actually works!! the way its actually full coverage, actually lasts all day, and actually doesnt crease is INSANE i cant recommend this product enough!! it cosmetics if u ever discontinue this i will claw my eyes out
Excellent product
5 out of 5 stars
Irol - 25 days ago
originally posted on itcosmetics.com
I have dark under eye circles due to allergies/sinus issues. This concealer is the best I've ever used, not only for coverage, but for color matching and length of wear. A little goes a long way, so a tube lasts forever!
The best luv luv
5 out of 5 stars
Sofiekitty - 25 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] This has the best coverage of any concealer I’ve ever used will always use it