IT Cosmetics Superhero No Tug Shadow Stick - 0.05oz - Ulta Beauty

I used to only wear powder shadows, all UD, but as I aged out of my 20s, the pandemic happened, and my full beat went to nothing, I knew I needed a solution when the world started to find normalcy again. cream shadows and shadow sticks were everywhere but quality was going downhill and I'm a bargain shopper kinda gal.. I believe I first got these when they were at half price, I fell in love, and then over the last few years purchased about 6 colors in total. I LOVE THESE. I rub it all over my lid and then immediately blend with a shadow brush. they dry quickly on the lid so do one at a time. but these last. I don't even need to set with setting spray. one night I swatched on my hand and in less than thirty seconds went to try and wash, and I SCRUBBED and it didn't budge. haven't bought any in a while I just check on occasion to see if they have new colors.. but these changed my life!! HIGHLY recommend. 35yo, light combo skin

IT is a wonderful brand…..I use all their products

I love it until the product is half gone..... then the stick breaks and falls out of the container if you aren't careful.

I love this eyeshadow! I purchased the Passionate Pink which is ideal for mature skin, offering a stunning finish that endures throughout the day. It applies effortlessly, and I wholeheartedly recommend it. I plan to purchase additional colors soon.

Love this, it makes it so easy to apply eye shadow

[This review was collected as part of a promotion.] Ease of use is a plus with this product especially with the color pay off. However knocking one star because the product stick fell our of tube by like 3rd use. It rests back in the tube but it's not very secure.

[This review was collected as part of a promotion.] love the ease of use and that it glides right on, stays all day, great color!

applies clean, blends well, stays on all day

[This review was collected as part of a promotion.] I really have no complaints about this product other than the color selection. It isn't amazing but it isn't bad....it is just okay.

I use this as a highlighter stick just under my eyebrows and it applies and blends amazingly!

[This review was collected as part of a promotion.] Creamy and not flakey, a long lasting color that compliments my green eyes.

Thus product takes just a few seconds and gives a great boost to your face, without looking overdone for work or play.

[This review was collected as part of a promotion.] Goes on so smoothly and doesn't crease. I love this product on my 50 plus year old eyelids!!! Love "IT"!!!

I’ve never used an eyeshadow stick before and found this one extremely easy to apply. Loved that it’s matte and it’s also a beautiful shade.

[This review was collected as part of a promotion.] Easiest eyeshadow to apply and lasts all day without creasing

[This review was collected as part of a promotion.] Love the creamy application, so smooth. Easy to blend and long lasting without creasing!

Nothing wrong with the product. On-line it appeared darker than it is in person. That is the negative with ordering on-line. If I would have examined the color in person, I would not have selected it.

Needs to be creamer for older skin, colors are great . But for older females needs to be creamier for dry eye area

I love IT brand Waterproof Eyeshadow sticks, I have 4 of the colors and need to reorder one of them as it is almost out. I use them under my powder eyeshadows and it lasts all day and looks as if it was just applied. They go on smooth and look great!

Coverage is good, quality is good. Color is not quite what I was wanting so it's not my go to daily wear choice.