It's a 10 Miracle Keratin Leave-In Conditioner

It's a 10 Leave-In Conditioner did not produce the desired results. Instead of smooth hydration, it amplified my frizz and dryness. The keratin offered no benefit. I advise those with dry, frizzy hair to be wary. It's overpriced and ineffective. It didn't deliver on its promises.

Smooths hair to make it look straight instead of frayed. Love this product!

The product itself is fine. The bottle I received via the mail was damaged, dirty and missing a cap.

It’s great makes perfect ringlets on 2c to 3a hair I use it alone on wet hair despite being a bit expensive

Works well with out leaving greasy look or feeling in thin hair.

Best stuff ever. I definitely recommend.

After years and years of bleaching my hair it just finally had it and had been so dry like straw to the point I was considering cutting it all off. My hair is also very fine and thin. After one use I was extremely impressed and completely satisfied! It made my hair so soft and it does have a very nice smell to it so that’s a plus. But I don’t even have to use it every time I wash more like every other time cause my hair is still so soft from the previous use. 10 out of 10 would recommend! Yes it’s pricey but it dosent take much so it will end up lasting a while! Very happy ❤️

Smells great, but the pump sprayer stopped working. Now I have a broken bottle and a lot of product left.

Love it, makes my hair silky smooth

This worked for about a week and then caused some problems. it caused me to have terrible dandruff and had a awful buildup in my hair from using it because i didn’t even realize about a month into using it how it didn’t even help my hair. it made me hair also look greasy. i don’t really recommend.. especially for the price anyway. i wouldn’t buy this again because personally, it didn’t anything for me.

When you buy this online from target, it comes with no lid, and a super tacky huge barcode across the front. And extra sticky tape around the top. Don't buy it online from target!!

It’s very nice and smells good, but would definitely recommend using an actual detangler spray or product before this

Why in the world would It's a 10 put parabens and harmful ingredients in the products?!!!!! They put every paraben known in their leave in treatments. I just don't get it. Most products nowadays are proud to not put any parabens in their products. Such a shame because it did wonders for my hair years ago. Will not touch it now.

OMG. Hands down the best hair product ever. I’ve been using the original “It’s a 10” and I switched to this because of the keratin addition and it’s SO GOOD. My hair feels like a dream plus it smells amazing!!

My girls and I keep this product on hand. It’s great for helping to treat damaged hair.

I absolutely love the original It’s a 10. This one leaves my hair with such a sticky residue that it’s nearly impossible to brush. Stick with the original.

The sprayer leaks from the base, and it's a lot more greasy than I wanted

My go to hair product! Leaves my hair feeling good and smelling great.

I haven’t had it very long, but I have high hopes to help my hair get stronger, healthier, and grow.

4b/4c girl here, and I can confirm I saw huge improvement in my hair after using. I sprayed on my hair after shampoo/conditioner and it immediately detangled my hair. You really see the results after straightening, it’s gives an effect of a real keratin treatment but not as strong as the real keratin treatment. Another plus is the thermal protection. I had less frizz and reverting which is great as a “straight natural” girl.