It's Not Rocket Science - by Dave Anderson (Hardcover)

Book Synopsis

It's Not Rocket Science blasts through the trends and false promises permeating the business world to help you and your company get back to basics and get things done. Why doggedly pursue the "next big thing" when the most effective drivers of growth are right under your nose? This book asserts that you've already heard, been taught, and know well the key fundamentals that spell business success, and presents a compelling, four strategy blueprint for returning your business culture and strategies to a rock solid foundation of execution excellence. Each chapter opens with The Challenge, which outlines a current condition that exists due to a departure from common sense behaviors, and tasks you with following the appropriate execution principles to get your business on the right track. After a thorough explanation of "what" and "why," each chapter gives you the actionable "how" so you can implement these valuable steps and master the art of execution in your organization.

Shifting sands do not make for a sustainable structure. If your organization is to be robust and strong enough to weather any storm, the strength must come from the very core; the ability for each member of your team to execute daily and effectively towards your organization's most compelling goals. Frankly, the last things most organizations need is another goal they'll miss because they can't execute well. This book reminds you of the four timeless execution methods and strategies that have proven themselves over centuries, and shows you how they are implemented in today's business environment.

• Get the leaders right
• Get the culture right
• Get the people right
• Get the process right

Today's flash in the pan may be superficially intriguing, but is it really that much different from yesterday's "hot tip"? Fundamentals are fundamental for a reason, and It's Not Rocket Science is the common sense guide to putting away flavor-of-the-month toys and getting down to business.

From the Back Cover

Frustrated by your efforts pursuing the "next big thing"? It's Not Rocket Science is your personal guide that gives you the power to ignore the lure of ineffective trends and eschew the endless false promises that hold most businesses back. Leadership guru Dave Anderson shows you how to get your company back on track, back to basics, and back in control with the most effective and sustainable drivers of business growth. Why search for the holy grail of business success when you've already heard, been taught, and know the key fundamentals that will help your company thrive for the long haul?

It's Not Rocket Science offers a commonsense approach to business success and outlines a basic, effective, and actionable four-step blueprint for building a great organization of any size, in any arena. It reveals how to seamlessly execute a goal or vision that is clearly defined and consistent; put in place the leaders that have the capacity to get the job done; create a culture that is aligned with the company's vision; and develop a winning team that has the talent, process, and guidance to get the job done. Whether you are leading a business, nonprofit organization, military unit, or sports team, you will find the four simple steps for mastering the art of execution applicable and effective.

Each chapter opens with The Challenge, which outlines a condition existing in business today that is due to a departure from leadership fun-damentals and a pursuit of the latest version of "rocket science" business trends. After a thorough explanation of "what" and "why," the author describes the actionable "how" so you can implement the valuable steps and master the art of execution in your organization. Interspersed among the chapters are Anderson's witty and wise Rocket Science Rants. These are blunt and somewhat politically incorrect pieces that endeavor to shed a no-fluff light on the subject at hand.

It's Not Rocket Science is the book to keep on hand as a reminder of the four timeless execution methods and strategies that have proven themselves over centuries. Now you have the keys for getting the leaders right, getting the culture right, getting the people right, and getting the process right!

About the Author

DAVE ANDERSON is President of LearnToLead, an international leadership training and consulting company. Dave has given thousands of leadership presentations worldwide based on his personal experience building and running successful organizations. Dave is author of 13 books including Up Your Business, If You Don't Make Waves You'll Drown, How to Run Your Business by THE BOOK, and How to Lead by THE BOOK. He is cofounder and chairman of Matthew 25:35 Foundation. Follow Dave on Twitter @DaveAnderson100.