Jefa in Training - by Ashley K Stoyanov Ojeda (Paperback)

Book Synopsis

"...a much-needed guide for all of us who need a blueprint to becoming a successful entrepreneur." --Eva Longoria, award-winning actress, producer, director, activist, philanthropist and CEO of UnbeliEVAble Entertainment

#1 New Release in Hispanic American Demographic Studies

Women, now is the time to build your enterprise. Jefa in Training is the only Spanglish project-launching toolkit and female entrepreneur planner specially made for a new generation of boss women.

A solopreneur and small business guide. A business startup planner and toolkit for women in leadership, business, and beyond, Jefa in Training offers women entrepreneurs the female empowerment needed to take a side hustle to the next level. Whether it's learning to define your brand, set up a beta test group, or draft an LLC operating agreement, this compendium of lessons, anecdotes, worksheets, templates, and quotes teaches the next generation of women in business how to work for yourself and turn your ideas into something much bigger.

A Latina book by Latinas, for Latinas. Solopreneurs and creatives, you are invited to let go of your fears and finally launch your blog, project, or platform. Jefa in Training isn't your typical small business book. Part Latinx book, it is a conversation with a special tribe of Latina immigrants, Hispanic American generations, and women of color in financial, media, entrepreneurial, and creative spaces. Explore a more complex view of Latinidad, covering everything from imposter syndrome to micro-aggressions and bilingualism.

Inside find:

• Author's first-hand experiences
• Guest stories from successful business-women in Latinx companies
• Worksheets and more!

If you're looking for Hispanic books, women entrepreneur books, women leadership books, or women of color gifts―like Mind Your Business, The Memo, In the Company of Women, or De Colores Means All of Us―then you'll love Jefa in Training.

Review Quotes

"Jefa in Training is a much-needed guide for all of us who need a blueprint to becoming a successful entrepreneur. Not only does this book provide the tools, but it provides the inspiration we all need to make that first step! Bravo, hermana!"

--Eva Longoria, award-winning actress, producer, director, activist, philanthropist and CEO of UnbeliEVAble Entertainment

"A great roadmap for a new generation of Latinas who are looking to start an entrepreneurial journey!"

--Gaby Natale, three-time Daytime Emmy award-winning entrepreneur, author, and motivational speaker

"Jefa in Training by Ashley K. Stoyanov Ojeda is a gift to the Latino and bilingual community of women who are ready to make their entrepreneurial dreams a reality. Gracias madrina!"

--Fernanda Kelly, Emmy award-winning actress/activist, founder and CEO of NYTAQ

"The Hispanic community is the fastest-growing, largest, and youngest cohort in America. Latinas are at the heart of that growth and the time is now for our community to shine. All 30 million Latinas should feel equipped and empowered to be Jefas and in the driver's seat. The more tools and guidance we can provide for Latinas to grow and shine, the faster we can get there. Bravo, Jefa in Training. #hispanocstar #Togetherweshine!"

--Claudia Edelman, diplomat, communication strategist, and special adviser for the United Nations and We Are All Human Foundation

"This is the business guide I wish I had twelve years ago when I first started my entrepreneurial journey. Ashley approaches the business fundamentals in a tone that's familiar and welcoming for Latinas in a way that has never been done before and is so needed since our entrepreneurial path is very unique and we're often 'las primeras.' May Jefa in Training be the blueprint that opens the path for many more successful businesses founded by Latinas!"

--Ana Flores, founder and CEO of We All Grow Latina

"Educational, relatable, and inspirational! Jefa in Training provides you with powerful tools you need to kickstart your entrepreneurial journey. It also gives you that push para seguir adelante!"

--Tania Torres, MBA, business coach and co-founder of Latina Approved

"Jefa in Training is exactly the type of book I would have wanted at the start of my entrepreneurial journey. It's an incredible gift for the next generation of Latinas ready to become their own Jefas. The step-by-step advice is on point, with very specific action steps on how to build a successful business. The best part is how Ashley K. Stoyanov Ojeda does it perfectly 'in culture.' "

--Beatriz Acevedo, CEO and co-founder of We Are Suma and Somos Suma, president of Acevedo Foundation

"Latina-owned small businesses are the fastest-growing segment in business, yet we lack accessible resources for our community. Jefa in Training delivers the resources and necessary guidance, chapter by chapter, that break down the fundamentals of business development for Latina entrepreneurs from the perspective of successful Latina founders."

--Marivette Navarrete, founder and CEO of The Mujerista

"Ashley has brought a culturally competent guide to all aspiring jefas. Her real-life experiences coupled with proven strategies gives us Latinas a guide we can truly relate to. My personal work with Ashley has helped me grow my business, and now other mujeres will have the amazing opportunity to do the same!"

--Alejandra Aguirre, co-founder and owner of Cadena Collective

"When a mujer is paving her own path to success, there is nothing more powerful than seeing someone who looks like her beating the odds and in the position that she aspires to be one day. Representation matters, and Ashely is the resilient leader that our community is fortunate enough to learn from."

--Estrella Serrato, founder, podcast host of Cafecito con Estrellita, daughter of immigrants, and graduate student

"Creating the path to your dream career isn't always simple, but Ashley is a guide who will light the way. Through thoughtful prompts, case studies, and easy-to-follow advice, Jefa in Training will equip you with the tools to successfully build a connection between your cultura, ambition, and goals."

--Zameena Mejia, freelance writer at Latina

"This book is for ordinary womxn with an extraordinary idea and limited resources. It's for the person who counts themselves out before they even step in the game. It's for anyone who dares to dream yet is too afraid to act. Jefa in Training is the business coach + mentor new entrepreneurs need and can't afford in early stages. Do not let go of your potential; get disciplined using this book and its real stories to remind you of what is possible."

--Kalima DeSuze, owner of Cafe con Libros, an intersectional feminist bookstore and coffee shop

"Jefa in Training is the perfect mix of inspiration, storytelling and hands-on practicality which for me is the perfect companion on the rollercoaster of entrepreneurship."

--Dr. Esther Zeledon, author of Creating Your Limitless Life

"Ashley's debut book, Jefa in Training, is exactly what every first-time entrepreneur needs to get started on their business journey. I've recommended and gifted it to clients, friends and family who want to start their own businesses because Jefa in Training brings an MBA to an accessible level."

--Melissa Gallardo, founder of Bonita Fierce Candles

"Written with a deep understanding of the unique challenges and needs we face as Latinas, Jefa in Training is a must-read for those of us on the entrepreneurial journey. If you're seeking a comprehensive, one-of-a-kind roadmap with expert advice, actionable insights, and practical steps to launch or grow your business, aquí lo tienes!"

--Valeria Aloe, entrepreneur and author of Unbeatable Latinas and Uncolonized Latinas