Jeff Bezos - by Laureano Turienzo Esteban (Paperback)

About the Book

Jeff Bezos is the father of Amazon. He is the greatest genius in business since Rockefeller. A guy with overflowing talent and an example to emulate, or the worst CEO in the world according to the unions, Jeff dreams of one day taking the whole humanity off this planet called Earth, so boringly exhausted. For a decade, he has been competing with the other great ultra-millionaire of our era, Elon Musk, in his particular space race. They both know that the business of the future will be played there. On April 28, 2021, Jeff Bezos's net worth skyrocketed to $201 billion. Not everyone has lost during pandemic time. Bezos, the boy abandoned by his father, the boy who remembers how his life changed seeing Neil Armstrong walk on the moon at the age of five. The young geek, Star Trek fanatic who told his high school classmates, that he wanted to save the Earth by sending millions of its inhabitants into space. The young man who was a wolf on Wall Street and left everything to create a company that would sell books online when less than 1% of the world's population was connected to the Internet. The man who changed the ways of consuming in the West. The man who will become the richest person in the history of mankind and the one who dreams of saving it. But who really is Jeffrey Preston Jorgensen? Jeff Bezos is a succession of stories, curiosities and anecdotes that define and show us the evolution of a totally polyhedral character. Its author, Laureano Turienzo, has navigated the black box of his life and offers us some hitherto unknown details of his controversial history.

About the Author

Laureano Turienzo es presidente y fundador de la Asociación Española del Retail. Autor de la web RetailNewsTrends sobre tendencias y estrategias en el retail más leído a nivel mundial. Autor de Omnicliente 2020 e Informe Amazon 2019/ 2018. Profesor en numerosas escuelas de negocio con experiencia en la dirección de multinacionales líderes. Ha dado conferencias en más de 40 países. Elegido por LinkedIn Top Voices 2020. Asesor de 7 de los 10 grandes retailers de Iberoamérica, ha ayudado a más de 100 empresas líderes en su transformación estratégica.