$175.00 when purchased online
Target Online store #3991
About this item
Highlights
- Machine Washable
- Pockets – 15 storage pockets, including a parent pocket for essentials and quick-reach cell phone pocket, insulated bottle pocket, easy-access wipe pocket, and trolley sleeve for travel;
- Fabrics – Durable and stain-resistant twill-weave polyester exterior; light-colored lining treated to minimize odor-causing bacteria;
- Straps – Ergonomically curved, padded, adjustable shoulder straps; quick-grab top handle; removable stroller straps;
- Changing Pad
Description
The Classic Backpack from JuJuBe has a sleek, innovative design that makes it easier than ever to stay organized on the go. This spacious, intuitively designed bag holds all your baby essentials—diapers, snacks, drinks, extra clothes, and more—plus personal items like your wallet, keys, and phone. Keep everything you need at your fingertips with an easy-access wipe pocket, insulated bottle pocket, and quick-reach cell phone pocket. The main compartment opens completely flat like a suitcase for easy packing, and the adjustable, contoured shoulder straps, trolley sleeve, and stroller straps add comfort and convenience. The Classic Backpack is machine-washable and features stain-resistant fabric, a mold- and bacteria-resistant lining, and durable metal hardware, so it can handle whatever you throw at it.
Dimensions (Overall): 16.5 Inches (H) x 5 Inches (W) x 12 Inches (D)
Weight: 2.54 Pounds
Industry or Government Certifications: CPSIA Certified
Material: Nylon
Care & Cleaning: Machine Wash, Air Dry
Warranty: Lifetime Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 89300642
UPC: 840227155295
Item Number (DPCI): 030-04-3131
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 20.08 inches length x 16.54 inches width x 2.76 inches height
Estimated ship weight: 2.54 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This diaper bag offers a perfect blend of style and functionality, making it an excellent choice for busy parents. With multiple compartments, including a quick access wipes pocket and a spacious main compartment, it ensures easy organization of baby essentials. The padded shoulder straps provide comfort during long outings, while the machine washable fabric keeps it looking fresh. Its versatility makes it suitable for various occasions, from daily errands to travel.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 30 reviews
design: 5 out of 5
quality: 5 out of 5
safety: 4.2 out of 5
81% would recommend
11 recommendations
Beautiful Bag, Wish It Had Key Clip
4 out of 5 stars
Christi C. - 2 months ago
originally posted on JUJUBE
Was just given this bag as a Valentine gift and it's beautiful! This is not my first Jujube bag, but it is the first one without the key clip in the front Mommy pocket. That's a feature I loved and wished this had! Otherwise this bag is beautiful and I can't wait to switch over to it.
Love this bag, but the fabric isn't the best
4 out of 5 stars
Katrina R. - 3 months ago
originally posted on JUJUBE
[This review was collected as part of a promotion.] I love this bag so much. The layout is fantastic. It has so many pockets, and lots of space which is great since I have six young kids. The only thing that I have found to be so disappointing is how the fabric is holding up. It scratches fairly easily and shows stains well. I've owned this bag for several months and have done my best to keep it clean but it's definitely showing signs of wear. If this came in a slightly tougher fabric or subtle pattern that would be awesome. I was really hoping this would be my last diaper bag I'd have to purchase, and maybe I'll make it last long enough to get through my last baby but it is starting to look a little worse for wear.
Perfectly made
5 out of 5 stars
Malki S. - 3 months ago
originally posted on JUJUBE
[This review was collected as part of a promotion.] All the pockets really keep your organized and easy to find anything you can tell a lot of hard work went into these! We love it
Nice bag but not right for me
4 out of 5 stars
Mallory L. - 7 months ago
originally posted on JUJUBE
Couldn't decide between this and the Deluxe Diaper bag so ordered them both in black. The Deluxe diaper bag is much lighter and larger and I liked that the wipes holder was inside the front pocket instead of taking up one of the side bottle holders. I have a 5 year old, 2 year old and newborn so I'm always carrying multiple water bottles. The Classic does have nicer finishes and seemed like a good quality backpack (as in thicker, heavier material) but I need the extra space of the Deluxe. When packed, the Deluxe was lighter, more comfortable and had room to spare. I did like that the Classic had more pockets and a separate large pocket in the back that could hold a laptop but it was tight when the main compartment was full. The top front pocket on the Deluxe is larger and a good size for a "mom pocket" to hold wallet, phone, sunglasses and lip gloss. It also has a more secure zipper closure versus the magnetic closure of the top front pocket on the Classic. I was willing to pay the much higher price for the Classic if I just loved it but could not justify keeping it for a slightly nicer look over the better functionality, feel and much lower price of the Deluxe. The Classic might be a better choice for moms with one, maybe two kids, or those looking for a commuter bag but I returned this bag.
Great diaper bag!
1 out of 5 stars
Angela S. - 11 months ago
originally posted on JUJUBE
I am pleasantly surprised with this bag. It’s gorgeous, has comfortable straps, and I love the organizational pockets. I spent forever choosing a new diaper bag and Im really happy with my purchase.
Daughter thrilled with gift!
5 out of 5 stars
Barbara M. - 1 year ago
originally posted on JUJUBE
[This review was collected as part of a promotion.] My daughter is having her second baby and the girls will be 25 months apart…so, two in diapers. She wanted a new diaper bag to be on the go with two. She’d selected this and when it arrived was just delighted with all of the space, pockets, design and a bag that Dad can feel comfortable carrying, too!
Just buy it!
5 out of 5 stars
Sarah C. - 1 year ago
originally posted on JUJUBE
I went through several other diaper bags before I bought this one. This bag is superior. So many compartments to keep the bag organized, comfortable shoulder straps and the perfect size. 10/10 recommend.
different color
4 out of 5 stars
different color - 1 year ago, Verified purchaser
good material and lightweight, lrob the best backpack from jujube but the beige color is not the same as shown, it is way darker outside
I am usually obsessed with
2 out of 5 stars
Ryley R. - 1 year ago
originally posted on JUJUBE
[This review was collected as part of a promotion.] I am usually obsessed with my JuJuBe bags but was really disappointed receiving this backpack. The color and material is great, however, I was expecting the material to be a little thicker… The backpack doesn’t hold up its shape either which made the bag look sloppy instead of how it’s portrayed in the photos. I was expecting the backpack to be a little more stiff, holding its shape to give that classy look. I do love all of the pockets, but for the price, you was expecting much more.
Zippers all get stuck
3 out of 5 stars
Phoebe L. - 1 year ago
originally posted on JUJUBE
Really nice diaper bag, but all of the zippers stick! From the first time I opened them, they stick and are super difficult to close and open because it looks like there’s too much fabric they’re getting stuck on. Makes it hard to use easily.
Perfect for Multiples
5 out of 5 stars
Tierra M. - 2 years ago
originally posted on JUJUBE
Finally! A bag large enough for two kids in diapers! So many bags aren't big enough for when you're carrying two sets of everything: diapers, clothes, snacks. The backpack straps are padded. Haven't used the trolley pass yet but when it comes to travel, this will likely be another great feature. Super happy with my purchase.
I’m absolutely loving it!
5 out of 5 stars
Marie M. - 2 years ago
originally posted on JUJUBE
I’m loving this diaper bag. I love that it’s so versatile and how much it’s able to hold! It’s a little bigger than I had imagined, but in a good way. It’s also so very comfortable to carry. We are going to start potty training soon, so a diaper bag may not be a much needed in the future, but I live that I can also just use this more myself, or for travel, with the luggage strap. I feel like I’m going to be using this bag for many years to come.
Sad and beige, everything jujube used to not be
1 out of 5 stars
Thumbs down graphic, would not recommend
Mks - 2 years ago
Boring and blah style, much like many of the other sad beige bags on the market. Strongly dislike the floppy look. Will go back to all my old BFFs.
Floppy
1 out of 5 stars
Thumbs down graphic, would not recommend
Lynz - 2 years ago
Not the 2.0 bags i was hoping for from jujube. More like a puffer jacket. Super disappointed
Great backpack!
5 out of 5 stars
Thumbs up graphic, would recommend
Mom of 2 - 2 years ago
Obsessed with the opening on this bag, and the added features! 10/10 would recommend to anyone who needs to be hands free but still spacious enough to pack for multiple kiddos!
My favorite backpack!!
5 out of 5 stars
Thumbs up graphic, would recommend
Emma - 2 years ago
I take this backpack with me everywhere on-the-go! All of the different pockets really help to keep me organized. The easy-access wipe pocket, quick-reach cell phone pocket, and trolley sleeve are also LIFESAVERS! Plus, this color is beautiful and so different from any other backpack I've previously owned! 10/10 would recommend!
Chic and Comfy
5 out of 5 stars
Thumbs up graphic, would recommend
Mama2Two - 2 years ago
This is my second JuJuBe bag from their new collection and oh my god. This thing is phenomenal. It’s larger than the BRB and the BFF, which is great for two kids! The guissets make it great for opening it 3/4 of the way or fully like a piece of luggage. The padded handle is comfy and very on trend.
Love this backpack!
5 out of 5 stars
Thumbs up graphic, would recommend
Michele S - 2 years ago
I'm so happy with the design of this bag! It has a pocket for everything.
My new favorite bag!
5 out of 5 stars
Thumbs up graphic, would recommend
hifigirl4 - 2 years ago
Perfect for parents on the go! It's very well-designed, keeping all my baby's essentials organized and easily accessible. There are so many versatile compartments and pockets for storing diapers, snacks, drinks, extra clothes, as well as my personal items like wallet, keys, and phone. My favorite is the easy-access wipes pocket, plus the main compartment opens completely flat, which makes locating items a breeze. The adjustable and contoured shoulder straps are very comfortable, while the trolley sleeve and stroller straps offer versatile carrying options. Overall, this is an excellent choice for parents looking for a stylish and functional diaper bag that can keep up with their busy lifestyle.
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Melanie - 2 years ago
I’m loving my JuJuBe Classic Diaper Backpack! There are many compartments, yet it is spacious. I love that it opens flat like a suitcase, makes packing so easy. Also very easy to clean since it’s stain resistant and machine washable. Will definitely look to JuJuBe for my next purchase.