$55.99 when purchased online
Target Online store #3991
About this item
Highlights
- Includes: Lantern, pixie doll, key, 4 x AA batteries.
- The HOLOBRITE Pixie Lantern: Experience 2 exciting ways to play with a magical pixie. First as a hologram inside a colorful lantern, and then, as a beautiful, 5-inch doll. The adventure begins when kids unlock the lantern with the key.
- A Virtual Friend Gets Real: Meet Wren, a spunky, sassy pixie. With over 200 ways to play inside the lantern, Wren is excited to tell kids about her world, introduce games, dance, make virtual snacks, and play – just like friends in the real world.
- Epic Transformation: With play, “Friendship Magic” in the lantern grows, sparking Wren’s grand entrance to the real world. In a poof of digital pixie dust, Wren exits the lantern as a real-life doll – with 8-inch wings, braids, and a bright outfit.
- Dual-World Play: Kids can play with and show Wren life in the real world. To resume digital play, follow instructions to replace the doll into the lantern. From this point, kids resume virtual play and may re-release the doll at any time with the key.
- Earn Pixie Points: As kids play games, chat, and interact with Wren inside the lantern, they earn Pixie Points, the “currency” of the lantern. Time spent with Wren in doll form outside of the lantern also earns Pixie Points to use inside the lantern.
- Virtual Goodies: Pixie Points unlock games, activities, and cool add-ons – like new digital foods for Wren to try. Visit the virtual store and choose items to customize Wren’s room in the lantern, adopt virtual pets, and shop for new outfits for Wren.
- An Interactive Good Time: Play “Magic Patterns,” “Switch It,” and “Memory Match” games. Choose Wren’s moves in Dance Choreo – and groove along with her! Try Cooking Collab to make virtual snacks for Wren to try. Her reactions are hilarious!
- Delightful Chats: Wren’s wry sense of humor is so entertaining. She tells fortunes and funny bedtime stories, tries her best to grant wishes (no guarantees!), and leads kids in relaxing breathing exercises.
- Share HOLOBRITE Pixie Fun: This hologram-technology toy makes a wonderful birthday or anytime surprise for kids ages 6 years and up.
Description
A virtual friend gets real with the HOLOBRITE Pixie Lantern. Insert the key to meet Wren! She’s a sassy, hologram pixie who, through “Friendship Magic,” can visit the real world as a 5-inch doll. During initial play, virtual Wren chats and shows kids how to interact with her inside the lantern. Within minutes, Wren, in doll form, makes a grand entrance from the top of the lantern! With rooted braids, a sparkly outfit, and shimmery 8-inch wings, she’s ready for imaginative play in a kid’s world. Return Wren to the lantern for more digital fun. Every interaction earns Pixie Points that unlock games, digital pets, décor items, add-ons, activities, and new outfits for Wren. Hear Wren tell fortunes, try to grant wishes, and host epic dance parties. When it’s time to relax, she’ll read bedtime stories and lead calming meditations. With over 200 ways to play, kids ages 6 years and up will be entertained in 2 worlds with an enchanting pixie friend. Requires 4 x AA batteries (included).
Hair Type: Straight
Dimensions (Overall): 14 Inches (H) x 11.5 Inches (W) x 7 Inches (D)
Weight: 3 Pounds
Suggested Age: 6 Years and Up
Skin Tone: Light
Doll Theme: Fantasy
Articulation (posable joints): No Articulation
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Hair Color: Blonde
Doll eye color: Green
Material: Plastic
Battery: 4 AA Alkaline, Required, Included
TCIN: 90298697
UPC: 886144427114
Item Number (DPCI): 086-08-0073
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7 inches length x 11.5 inches width x 14 inches height
Estimated ship weight: 3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: The reviews say the battery life is very short. How long will new batteries actually last in the toy?
submitted by SS12 - 5 months ago
A: We had dollar tree batteries on hand that we use for all toys. They lasted minutes in this?! Immediately flashed battery after new ones were replaced. The concept is so funny but the functionality isn’t there yet.
submitted bycourtneyk86 - 4 months agoA: New Batteries lasted exactly 12 hours for us.
submitted byStacks - 4 months agoA: They won’t last. When the batteries die and you put in new batteries you are most likely never going to be able to turn it on again.
submitted byBen2005 - 4 months agoA: We went through 2 sets of dollar tree batteries in about 20 minutes.
submitted byGegarcia - 4 months agoA: Hi! Thank you for reaching out. Battery life is contingent upon how long and frequently the child plays with the toy. For any additional questions, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com for assistance.
submitted byJust Play - 5 months agoBrand expert
Q: There are blue lines on the screen. None of the buttons do anything and I can’t even switch it to off, it still is lite up with the lines. This is fresh out of the box, only played with for about 20 min. Is it broken? It has fresh batteries
submitted by Hillary - 4 months ago
A: The exact same thing happened to us. Except it was played with for maybe 5 minutes.
submitted byKLS - 4 months agoA: Ours didn’t make it to noon on Christmas morning. So disappointed.
submitted bycourtneyk86 - 4 months agoA: Ours lasted about 10 minutes before shutting off. Put new batteries in and it still wouldn't turn back on. Very sad 7 year old on Christmas morning!
submitted bySwall - 3 months ago
Q: Is this something that would need to be hooked up to WiFi or made some online account for?
submitted by Fixer Fan - 6 months ago
A: No WiFi needed. I hope this helps.
submitted byAlly513 - 5 months agoA: Hi! Thanks for your question. The HOLOBRITE Pixie Lantern Doll is battery operated and requires 4 x AA batteries that are included. If you have any other questions, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com.
submitted byJust Play - 6 months agoBrand expert
Q: Hello, my platform got stuck at the bottom and its not allowing us to turn the key. How do we fix this?
submitted by Daizia - 4 months ago
A: Hi, Daizia! We’re sorry to hear about your experience with the HOLOBRITE Pixie Lantern, and we are happy to help resolve the issue. Please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com.
submitted byJust Play - 4 months agoBrand expert
Q: How do you get her to pop out - the key doesn’t turn properly?
submitted by MC - 4 months ago
A: The key has to get pushed in all the way and then turn
submitted bySherilyn - 4 months ago
Q: Does it work with an app?
submitted by sbohnen - 6 months ago
A: Hi! Thank you for your question about the Just Play HOLOBRITE Pixie Lantern Doll. The product is battery operated and requires 4 x AA batteries.
submitted byJust Play - 5 months agoBrand expert
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1.8 out of 5 stars with 197 reviews
broad age appeal: 2.95 out of 5
quality: 1.14 out of 5
value: 1.16 out of 5
1% would recommend
125 recommendations
Did not work
1 out of 5 stars
Thumbs down graphic, would not recommend
Holobrite did not work - 2 months ago, Verified purchaser
Did not work, my daughter was so excited for this thing and it turned un for 15 minutes, went into some sorry of sleep mode and never turned back on! I've tried everything to get it working again but it won't turn on.
1 reply from Just Play team - 1 month ago
Hi! Thank you for reaching out! Please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com for assistance. We would be happy to help resolve your issue!
Stopped working after 2 months
1 out of 5 stars
Thumbs down graphic, would not recommend
Rusty - 2 months ago, Verified purchaser
Like so many others, this was a Santa gift that has completely stopped working. Nothing we do will get it to turn on again. For the cost of this, I'm surprised at its poor construction and function. Reached out to company but haven't heard anything.
1 reply from Just Play team - 2 months ago
Hello Rusty! Thank you for contacting us! Please try the attached instructions to do a factory re-set in an effort to resolve the issue. Step 1: Move mode switch to off, then back to play. Lantern will be on, but in sleep mode Step 2: Press and hold the pink and purple buttons Step 3: Press and release Home button Step 4: Release pink and purple buttons Lantern will restart in Unboxing Mode If this still does not work, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com. Thank you! Just Play, LLC
Not worth the money
1 out of 5 stars
Thumbs down graphic, would not recommend
Audrie8 - 2 months ago, Verified purchaser
The batteries don't last long enough to make this toy worth while. Waste of Santa's money. So disappointed
1 reply from Just Play team - 2 months ago
Hello Audrie! Thank you for contacting us! Please try the attached instructions to do a factory re-set in an effort to resolve the issue. Step 1: Move mode switch to off, then back to play. Lantern will be on, but in sleep mode Step 2: Press and hold the pink and purple buttons Step 3: Press and release Home button Step 4: Release pink and purple buttons Lantern will restart in Unboxing Mode If this still does not work, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com. Thank you! Just Play, LLC
Not worrh the price
3 out of 5 stars
Thumbs down graphic, would not recommend
Magstar86 - 2 months ago, Verified purchaser
Not worth the money my kids loved it but after a week it stopped working
Broke
1 out of 5 stars
Thumbs down graphic, would not recommend
Laura - 2 months ago, Verified purchaser
Easily broke in the first month
1 reply from Just Play team - 2 months ago
Hello Laura! Thank you for contacting us! Please try the attached instructions to do a factory re-set in an effort to resolve the issue. Step 1: Move mode switch to off, then back to play. Lantern will be on, but in sleep mode Step 2: Press and hold the pink and purple buttons Step 3: Press and release Home button Step 4: Release pink and purple buttons Lantern will restart in Unboxing Mode If this still does not work, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com. Thank you! Just Play, LLC
Horrible Christmas - Sad Daughter
1 out of 5 stars
Thumbs down graphic, would not recommend
Shirley - 3 months ago
Turned on one time and never worked again. This toy maker should be ASHAMED!!!! This was what she asked Santa for!
1 reply from Just Play team - 2 months ago
Hello Shirley! Thank you for contacting us! Please try the attached instructions to do a factory re-set in an effort to resolve the issue. Step 1: Move mode switch to off, then back to play. Lantern will be on, but in sleep mode Step 2: Press and hold the pink and purple buttons Step 3: Press and release Home button Step 4: Release pink and purple buttons Lantern will restart in Unboxing Mode If this still does not work, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com. Thank you! Just Play, LLC
Do not buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Newmama39 - 3 months ago, Verified purchaser
Bought in September for a Christmas gift. This was ranked as one of the hottest gifts in 2024. Total disappointment. Within a few minutes, my kid was able to unlock the fairy. I thought this would take longer. She didn’t even put the fairy back inside but when she closed thenlid the fairy acted as if it were inside. After that day the toy hasn’t worked again. Just as the other review have said. Also want to note this was purchased for $89 and now I see the price is lowered to $55.99 but DO NOT BUY EVEN AT THE LOWER PRICE
1 reply from Just Play team - 3 months ago
Hello! Thank you for contacting us! Please try the attached instructions to do a factory re-set in an effort to resolve the issue. Step 1: Move mode switch to off, then back to play. Lantern will be on, but in sleep mode Step 2: Press and hold the pink and purple buttons Step 3: Press and release Home button Step 4: Release pink and purple buttons Lantern will restart in Unboxing Mode If this still does not work, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com. Thank you! Just Play, LLC
Disappointed kid
1 out of 5 stars
Thumbs down graphic, would not recommend
RalphieBoy - 3 months ago, Verified purchaser
Terrible batteries don’t even last a day I don’t know what is wrong with it I change batteries works for an hour and dies disappointed paid $80 back in August gave for Christmas and now I see it’s for $50 as of January
1 reply from Just Play team - 3 months ago
Hello! We're sorry to hear about the issues you've experienced with the lantern. Thank you for contacting us! Please try the attached instructions to do a factory re-set in an effort to resolve the issue. Step 1: Move mode switch to off, then back to play. Lantern will be on, but in sleep mode Step 2: Press and hold the pink and purple buttons Step 3: Press and release Home button Step 4: Release pink and purple buttons Lantern will restart in Unboxing Mode If this still does not work, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com. Thank you! Just Play, LLC
Dont buy it
1 out of 5 stars
Thumbs down graphic, would not recommend
Lisa - 3 months ago, Verified purchaser
Waste of money. It stopped working after 1 play! We tried troubleshooting and battery change, nothing worked
1 reply from Just Play team - 3 months ago
Hello Lisa! We're sorry to hear about the issues you've experienced with the lantern. Thank you for contacting us! Please try the attached instructions to do a factory re-set in an effort to resolve the issue. Step 1: Move mode switch to off, then back to play. Lantern will be on, but in sleep mode Step 2: Press and hold the pink and purple buttons Step 3: Press and release Home button Step 4: Release pink and purple buttons Lantern will restart in Unboxing Mode If this still does not work, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com. Thank you! Just Play, LLC
Cute but VERY disappointing
1 out of 5 stars
Thumbs down graphic, would not recommend
Kelbell - 3 months ago, Verified purchaser
Sadly this review is just like the others. It worked for 3 weeks my daughter loved it and then all of the sudden after trying everything (new batteries, leaving it off, doll right spot) it stopped turning on. The key to opening it stopped working and the screen went white and died. Sad this such a hit and we hopped it would last longer for the price
1 reply from Just Play team - 3 months ago
Hello! We're sorry to hear about the issues you've experienced with the lantern. Thank you for contacting us! Please try the attached instructions to do a factory re-set in an effort to resolve the issue. Step 1: Move mode switch to off, then back to play. Lantern will be on, but in sleep mode Step 2: Press and hold the pink and purple buttons Step 3: Press and release Home button Step 4: Release pink and purple buttons Lantern will restart in Unboxing Mode If this still does not work, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com. Thank you! Just Play, LLC
Don't buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Pixie Lantern - 3 months ago, Verified purchaser
My daughter got this for Christmas. It worked for about 1 hour. It stopped working. We changed the batteries and still totally dead. We read other reviews with the same issues. Total bust for the money.
1 reply from Just Play team - 3 months ago
Hello! We're sorry to hear about the issues you've experienced with the lantern. Thank you for contacting us! Please try the attached instructions to do a factory re-set in an effort to resolve the issue. Step 1: Move mode switch to off, then back to play. Lantern will be on, but in sleep mode Step 2: Press and hold the pink and purple buttons Step 3: Press and release Home button Step 4: Release pink and purple buttons Lantern will restart in Unboxing Mode If this still does not work, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com. Thank you! Just Play, LLC
This toy is crap!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Katie H - 3 months ago, Verified purchaser
Do not buy this! I bought one at Target for my 5 year old for Christmas and it didn't work. Returned it and bought a second one on Amazon. When we received it, it didn't work either! Now I have a disappointed kid.
1 reply from Just Play team - 3 months ago
Hello Katie! We're sorry to hear about the issues you've experienced with the lantern. Thank you for contacting us! Please try the attached instructions to do a factory re-set in an effort to resolve the issue. Step 1: Move mode switch to off, then back to play. Lantern will be on, but in sleep mode Step 2: Press and hold the pink and purple buttons Step 3: Press and release Home button Step 4: Release pink and purple buttons Lantern will restart in Unboxing Mode If this still does not work, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com. Thank you! Just Play, LLC
Waste of money & time.
1 out of 5 stars
Thumbs down graphic, would not recommend
Hills - 3 months ago, Verified purchaser
It stopped working after the first time playing with it.
1 reply from Just Play team - 3 months ago
Hello! We're sorry to hear about the issues you've experienced with the lantern. Thank you for contacting us! Please try the attached instructions to do a factory re-set in an effort to resolve the issue. Step 1: Move mode switch to off, then back to play. Lantern will be on, but in sleep mode Step 2: Press and hold the pink and purple buttons Step 3: Press and release Home button Step 4: Release pink and purple buttons Lantern will restart in Unboxing Mode If this still does not work, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com. Thank you! Just Play, LLC
Do not buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Megan - 3 months ago
My daughter loved this idea but when we went to put the doll back in and play with her the toy doesn’t not turn on. New batteries and the toy still is not turning on. Would not recommend
1 reply from Just Play team - 3 months ago
Hello Megan! We're sorry to hear about the issues you've experienced with the lantern. Thank you for contacting us! Please try the attached instructions to do a factory re-set in an effort to resolve the issue. Step 1: Move mode switch to off, then back to play. Lantern will be on, but in sleep mode Step 2: Press and hold the pink and purple buttons Step 3: Press and release Home button Step 4: Release pink and purple buttons Lantern will restart in Unboxing Mode If this still does not work, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com. Thank you! Just Play, LLC
Battey drainer
1 out of 5 stars
Thumbs down graphic, would not recommend
Kaleena - 3 months ago, Verified purchaser
If I would have known how quickly it drains the batteries I would not have purchased. I wish I could return it.
1 reply from Just Play team - 3 months ago
Hello Kaleena! We're sorry to hear about the issues you've experienced with the lantern. Thank you for contacting us! Please try the attached instructions to do a factory re-set in an effort to resolve the issue. Step 1: Move mode switch to off, then back to play. Lantern will be on, but in sleep mode Step 2: Press and hold the pink and purple buttons Step 3: Press and release Home button Step 4: Release pink and purple buttons Lantern will restart in Unboxing Mode If this still does not work, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com. Thank you! Just Play, LLC
Battery life is terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
LSWinds - 3 months ago, Verified purchaser
Fun toy, but it eats batteries so fast!! It should have had a different kind of charging system. I feel like we got ripped off!!
1 reply from Just Play team - 3 months ago
Hello! We're sorry to hear about the issues you've experienced with the lantern. Thank you for contacting us! Please try the attached instructions to do a factory re-set in an effort to resolve the issue. Step 1: Move mode switch to off, then back to play. Lantern will be on, but in sleep mode Step 2: Press and hold the pink and purple buttons Step 3: Press and release Home button Step 4: Release pink and purple buttons Lantern will restart in Unboxing Mode If this still does not work, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com. Thank you! Just Play, LLC
Defective like all the others
1 out of 5 stars
Thumbs down graphic, would not recommend
Cookie Monster - 3 months ago, Verified purchaser
Same experience as the other reviewers. I replaced the batteries 2x, it works for a day, and then the low battery icon reappears. Tried a factory reset, but it didn’t help. Will be returning for a refund. A replacement doesn’t seem worth the risk.
1 reply from Just Play team - 3 months ago
Hello! We're sorry to hear about the issues you've experienced with the lantern. Thank you for contacting us! Please try the attached instructions to do a factory re-set in an effort to resolve the issue. Step 1: Move mode switch to off, then back to play. Lantern will be on, but in sleep mode Step 2: Press and hold the pink and purple buttons Step 3: Press and release Home button Step 4: Release pink and purple buttons Lantern will restart in Unboxing Mode If this still does not work, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com. Thank you! Just Play, LLC
Junk! and target doesn't stand by their products
1 out of 5 stars
Thumbs down graphic, would not recommend
NdBarm - 3 months ago, Verified purchaser
I bought this as a Christmas gift for my daughter, and we've had it for less than 30 days, even though I purchased it in October. The item stopped working, and despite troubleshooting or replacing the batteries, nothing has fixed the issue. After reaching out to Target, I found that this seems to be a common problem based on reviews. However, Target refused to offer any assistance, even though it was clearly defective. Save your money or purchase from a company with a better return policy so you don't get scammed like we did.
1 reply from Just Play team - 3 months ago
Hello! We're sorry to hear about the issues you've experienced with the lantern. Thank you for contacting us! Please try the attached instructions to do a factory re-set in an effort to resolve the issue. Step 1: Move mode switch to off, then back to play. Lantern will be on, but in sleep mode Step 2: Press and hold the pink and purple buttons Step 3: Press and release Home button Step 4: Release pink and purple buttons Lantern will restart in Unboxing Mode If this still does not work, please contact our Customer Service department directly at 1-800-317-3245 or CustomerService@justplayproducts.com. Thank you! Just Play, LLC
Broken
1 out of 5 stars
Thumbs down graphic, would not recommend
Nikki - 3 months ago, Verified purchaser
It never worked, so it was an instant return.
1 reply from Just Play team - 3 months ago
Hi Nikki! We’re sorry to hear about your experience with the HOLOBRITE Pixie Lantern Doll. We always appreciate customer feedback.
Use Energizer reusable batteries + charger. It WILL WORK!
4 out of 5 stars
Maria - 3 months ago, Verified purchaser
Hopefully this review helps everyone looking to just make your girl happy with this purchase! It is a neat toy and I got a taste of how let down my daughter was when it stopped working. The key does not make the fairy pop out like most other reviews mention. But, you can manually open the lid when you want to play with your doll. Otherwise, the doll pops out when you regularly play with her when she achieve a certain level of points. As for the battery life, we had the same issue as most all other reviews. It wasn’t working for us with regular batteries. We changed the batteries every day, and got to a point where it just stopped working like other reviewsmention. I tried reusable batteries and it worked but only for one day. Then I used Energizer reusable batteries with our Energizer battery pack. It has worked ever since and turns on immediately when we push the buttons! My daughter is so happy and it has been over a week since I began using the energizer reusable batteries! What worked for us was the combination of the Energizer battery pack with the Energizer reusable batteries. I didn’t try any other brand since Energizer worked for us. (I figured since all other batteries hadn’t worked I might as well try the top brand lol.) I tried Amazon brand of reusable batteries with our energizer battery pack and it only worked for a day. What made it work for us was the combination of the energizer brand! I hope this helps!