$4.29 when purchased online
Target Online store #3991
About this item
Highlights
- Kellogg’s is partnering with Penguin Random House to provide two free books when you purchase one participating Kellogg's cereal and one participating partner product; Go to
- feedingreading.com for details; Packaging may vary
- A spoonful goes a long way; With sweet sun-ripened raisins and crispy whole grain wheat and bran flakes, each serving contains fiber, whole grains, and real fruit
- Made with 28g whole grain per serving; 26% daily value of fiber; Good source of 8 vitamins and minerals; Kosher Pareve; Contains wheat ingredients
- A low-fat cereal to enjoy with your favorite nut or dairy milk; Makes a tasty snack at work or as a quick dinner
- Includes 1, 16.1oz box of ready-to-eat Kellogg's Raisin Bran Original cereal; Packaged for freshness and great taste
Description
Wake up with Sunny and the delicious taste of Kellogg's Raisin Bran, a delicately crafted cereal that helps bring energy to start your day. This crunchy, healthy cereal is made with crispy, toasted whole grain wheat and bran flakes balanced with the satisfying taste of sweet sun-ripened raisins in every spoonful; Just as nutritious as it is delicious, this breakfast cereal is heart-healthy (while many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of this disease). Kellogg's Raisin Bran cereal provides 26% of your daily value of fiber and is a good source of 8 vitamins and minerals to help you start your day off strong. This crunchy cereal is bursting with delicious, so you can enjoy our best in every bite. Whether you prefer your Kellogg's Raisin Bran in a bowl with your favorite milk for a quick breakfast, sprinkled over yogurt for an afternoon treat, or as a crispy snack straight from the box, Kellogg's Raisin Bran cereal lets you make the most of your day.
Serving Size: 1 cup
Serving Per Container: About 7
Amount 1 Cup (59g) of Cereal:
Calories: 190
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0.5grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 47grm17%
Dietary Fiber 7grm26%
Total Sugars 17grm0%
Added Sugars 9grm18%
Protein 5grm4%
Vitamin D 0mcg0%
Calcium 20mg0%
Iron 1.8mg10%
Potassium 280mg6%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 250
% Daily Value*
Total Fat 1.5grm2%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0.5grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 56grm20%
Dietary Fiber 7grm26%
Total Sugars 26grm0%
Added Sugars 9grm18%
Protein 11grm16%
Vitamin D 2.2mcg10%
Calcium 240mg15%
Iron 1.8mg10%
Potassium 560mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain wheat, raisins, wheat bran, sugar, brown sugar syrup, contains 2% or less of malt flavor, salt.
Allergens & Warnings:
Contains wheat ingredients.Contains: Wheat
Dietary Needs: Low Fat, Kosher
Features: No High Fructose Corn Syrup, Whole Grain, No Artificial Colors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 16.1 Ounces
TCIN: 12984217
UPC: 041192102110
Item Number (DPCI): 231-00-0445
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.75 inches length x 7.77 inches width x 11 inches height
Estimated ship weight: 1.0062 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: What is the typical expiration date of cereal?
submitted by Lsya - 4 years ago
A: Most stores do not carefully monitor their expiration date. Usually items are sold before they expire or become discontinued before being taken off shelves. Team members typically do not have the time to use the FIFO method and rotate products. There is, however, more close monitoring on perishable products.
submitted byR - 6 months agoA: The available stock of this product may include individual packages with different expiration dates. Target uses a “first-in, first-out” inventory management process and carefully monitors product expiration.
submitted byConsumer Care - 4 years ago
Guests also viewed
$4.29 - $5.29
Buy 1, get 1 50% off select Kellogg's cereal on select items
4.7 out of 5 stars with 2887 ratings
$3.99 - $6.19
$5.99 price on select breakfast cereal on select items
4.8 out of 5 stars with 5956 ratings
$4.29 - $5.29
Buy 1, get 1 50% off select Kellogg's cereal on select items
4.7 out of 5 stars with 2007 ratings
$4.29 - $6.49
Buy 1, get 1 50% off select Kellogg's cereal on select items
4.7 out of 5 stars with 3957 ratings
$4.29 - $27.49
Buy 1, get 1 50% off select Kellogg's cereal on select items
4.4 out of 5 stars with 1483 ratings
$4.29 - $6.49
Buy 1, get 1 50% off select Kellogg's cereal on select items
4.7 out of 5 stars with 2678 ratings
Discover more options
$5.29
Buy 1, get 1 50% off select Kellogg's cereal
4.6 out of 5 stars with 1566 ratings
$4.29 - $6.49
Buy 1, get 1 50% off select Kellogg's cereal on select items
4.6 out of 5 stars with 1622 ratings
Summary of reviews
Kellogg's Raisin Bran is a beloved cereal known for its delicious combination of crispy flakes and sweet raisins. Many guests appreciate its health benefits, including high fiber content and satisfying sweetness. However, some have expressed concerns about recent changes in taste and quality. Despite these issues, it remains a popular choice for breakfast and snacks, often enjoyed with milk or as a standalone treat.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 2 incentivized reviews)
4.7 out of 5 stars with 1559 reviews
quality: 4.1 out of 5
taste: 4.15 out of 5
value: 4.12 out of 5
73% would recommend
26 recommendations
Maple flavoring ruined it.
1 out of 5 stars
MichaelD - 2 months ago
originally posted on wkkellogg.com
Opened the inner bag and was immediately hit with an icky-sweet aroma. Didn’t think much of it until I poured milk over the cereal and took the first bite. The addition of maple flavoring has made this unbearable!
1 reply from Consumer Care team - 2 months ago
We hear and value your comments about our Kellogg's Raisin Bran® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Nasty
1 out of 5 stars
Thumbs down graphic, would not recommend
JB - 2 months ago
Cereal that’s not organic is heavily coated in roundup. Tastes like chemicals.
What happened to the two scoops
2 out of 5 stars
Charles - 2 months ago
originally posted on wkkellogg.com
Why call it Raisin Bran when there are VERY few raisins in it? Just Bran would be a better name.
1 reply from Consumer Care team - 2 months ago
While we are sorry this happened, we're glad you let us know that your cereal had very few raisins. Please look for an email from us as we would like to learn more. We'll use your feedback to help us monitor and improve our process.
They don't listen to customers
1 out of 5 stars
NotTwoScoops - 3 months ago
originally posted on wkkellogg.com
Why have people review your product but never actually change it? I'm reading the same issue on multiple reviews. Why do big companies have reviews when the people that could actually fix the problem don't even check it?
Kellogg's Loss of Market Share is Self-Fulfilling
2 out of 5 stars
JayB - 4 months ago
originally posted on wkkellogg.com
I have been buying Kellogg's brand of Raisin Bran for over 45 years. I especially enjoyed the lightly sugared raisins - in the original quantity - and the flavor of the bran flakes. The honeymoon is finally over. In (especially) the last 5 years I have noticed a tremendous decrease of raisins. The bran flakes seem to have lost their appeal as well - sometimes being stale in both taste and texture. Combined with the MAJOR pricing increases (across multiple retailers), this is Very disappointing! My new endeavor is to buy a box of Post Raisin Bran, generic box from the 2 top retailers I routinely use (in NC), and a box of Trader Joe's entry of the same product. (I already know that I like the TJ product, just want to compare apples-to-apples in my evaluation). Not buying another Kellogg's RB - I already know the diminished value taken over time there... Let me know if you decide to add back the raisins (an absolute MUST), do better quality control, eliminate the lanolin, and reduce the cost to consumers... Sorry Kellogg - you've already lost this battle!
1 reply from Consumer Care team - 4 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Stop putting lanolin from sheep in breakfast cerea
3 out of 5 stars
Shea - 4 months ago
originally posted on wkkellogg.com
Love Raisin Bran but can’t eat them since I stopped eating animal products. Why does Kellogg feel they need to add D3 made from lanolin from sheep to cereal? You do realize there is a plant based food movement happening in this country, right? How about considering a new market.
1 reply from Consumer Care team - 4 months ago
Thank you for your review. For more details, you will receive an email from us shortly.
Another new box of cereal
5 out of 5 stars
Gloria - 4 months ago
originally posted on wkkellogg.com
Hello my name is Gloria I like to know if you will ever come out with frosted Raisin
Where are the raisins?!
1 out of 5 stars
PsycProf76 - 5 months ago
originally posted on wkkellogg.com
I recently purchased a 22.1 oz box of Raisin Bran. There may have been 1/2 cup pf raisins in the entire box. This is unacceptable.
1 reply from Consumer Care team - 5 months ago
While we are sorry this happened, we're glad you let us know that the box of your cereal had only half a cup of raisins. Please look for an email from us as we would like to learn more. We'll use your feedback to help us monitor and improve our process.
Less Product - Same or Higher Price
4 out of 5 stars
JJM02 - 6 months ago
originally posted on wkkellogg.com
I have been a consistent buyer of Kellogg's Raisin Bran for over 40 years. Of late, several boxes each month. I usually buy the 16.6 oz size box which has recently dropped to only a 16.1 oz size box. Obviously shrinkflation at work. Price now same or higher for the 16.1 oz size box versus the 16.6 oz size box. The recent smaller size box also promotes the FeedingReading books program. It used to be that buying multiple boxes can get free books for my local library. Now it is buy 1 box but also need to buy a participating partner product. I do not like this change, but I will still buy Kellogg's Raisin Bran rather than other brands.
Product has declined from previous years.
1 out of 5 stars
Lara - 6 months ago
originally posted on wkkellogg.com
I used to buy this all the time and the raisins were huge and plentiful. I'm eating a box now and they are tiny and scarce....two scoops? I think not.
1 reply from Consumer Care team - 6 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Bad cereal
1 out of 5 stars
Ato - 6 months ago
originally posted on wkkellogg.com
This is a problem I’m getting like 3 raisins every bowl this has become a problem I like the cereal but it is now tasting stale and little to no raisins
1 reply from Consumer Care team - 6 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Raisins? Where did they go?
2 out of 5 stars
CFell - 6 months ago
originally posted on wkkellogg.com
What happened to the raisins? I used to be able to get a raisin in every spoonful, now I was lucky to get a raisin in a spoonful & it seemed like the flakes were missing something. I have been a regular purchaser of Raisin Bran for years. But now I’m might as well just get bran flakes and put in my own fruit.
1 reply from Consumer Care team - 6 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Family size box not worth it
4 out of 5 stars
Ant - 7 months ago
originally posted on wkkellogg.com
I enjoy raisin brand cereal, it is my go to cereal but my only complaint would be that I bought a family size one box and the whole thing fit in the container. I feel like that was rip because it seem like a normal box amount.
(no review title)
1 out of 5 stars
Ron - 7 months ago
originally posted on wkkellogg.com
No raisin’s in my Raisin Bran and the flakes are not fresh
1 reply from Consumer Care team - 7 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Hardly Any Raisins
2 out of 5 stars
Raisin Guy - 7 months ago
originally posted on wkkellogg.com
There were maybe 4 raisins in my last bowl. Hadn't had the cream in a while and won't buy it anymore, there's hardly any raisin.
1 reply from Consumer Care team - 7 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
What happened??? 😧
2 out of 5 stars
80s Girl - 9 months ago
originally posted on wkkellogg.com
I am massively disappointed that the recipe changed . Why ??!!!! It was perfect! Now it’s just like Post. 😵💫 One star for still edible and the other star is for the memories.
(no review title)
2 out of 5 stars
Mrs DiMatteo - 9 months ago
originally posted on wkkellogg.com
Sorry - I just purchased my last box of Raisin Bran! The 2 scoops of raisins has shrunk too much!!
1 reply from Consumer Care team - 9 months ago
I'm sorry to learn that you did not get enough raisins in your cereal. This is unusual and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
No Raisins
1 out of 5 stars
T - 9 months ago
originally posted on wkkellogg.com
I got a new box of Raisin Bran and there were no raisins, also they were very stale.
1 reply from Consumer Care team - 9 months ago
We hear and value your comments about our cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Not impressed anymore
2 out of 5 stars
Queenboo22 - 9 months ago
originally posted on wkkellogg.com
I know “shrinkflation” is a thing these days. But I think that makes the “2 scoops” sound like false advertising now. Maybe it’s 2 smaller scoops.. Anyway not impressed with the 1 raisin in my big bowl of cereal.
1 reply from Consumer Care team - 9 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Less Raisins Than Before
3 out of 5 stars
None - 10 months ago
originally posted on wkkellogg.com
There are far fewer raisins in this cereal than a few years ago. Guess you are using much smaller scoops!
1 reply from Consumer Care team - 9 months ago
We hear and value your comments about our cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.