$8.79 when purchased online
Target Online store #3991
About this item
Highlights
- Fluoride Protection for Growing Teeth – Helps prevent cavities and strengthens enamel.
- Kid-Friendly Bubblegum Flavor – Makes brushing enjoyable for little ones.
- Gently Cleans & Removes Plaque – Designed for kids' developing teeth.
- Dentist-Recommended for Children – A trusted choice for daily oral care.
- 4.2 oz Tube for Everyday Use – Perfect size for at-home brushing.
Description
Kid's Crest Cavity Protection Bubblegum Flavor Toothpaste, 4.2 oz - Make brushing fun with Kid’s Crest Bubblegum Toothpaste! This fluoride toothpaste fights cavities while delivering a delicious bubblegum flavor kids love. Fluoride anticavity toothpaste. Fights cavities. Gentle on tooth enamel.
Trial/Mini/Travel Size: Yes
Suggested Age: 3 Years and Up
Product Warning: Keep out of reach of children
Product Form: Paste
Primary Active Ingredient: Fluoride
Net weight: 4.2 ounces
Package Quantity: 1
TCIN: 1001365458
UPC: 037000951438
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.15% w/v fluoride ion)(0.243%).
Purpose
Anticavity Toothpaste..Directions
Twist off cap to remove foil seal.Adults and Children 2 Yrs. & Older
Brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist. Do not swallow. To minimize swallowing use a pea-sized amount in children under 6. Supervise children's brushing until good habits are established.Children Under 2 Yrs.
Ask a dentist.Inactive ingredients
sorbitol, water, hydrated silica, sodium lauryl sulfate, trisodium phosphate, cellulose gum, flavor, sodium phosphate, sodium saccharin, carbomer, red 28
Question or comments?
800-492-7378.Shipping details
Estimated ship dimensions: 1.45 inches length x 2 inches width x 6.65 inches height
Estimated ship weight: 0.23 pounds
item ships from third party seller: Hey Pharma
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This kids toothpaste is a favorite among parents and children alike, making tooth brushing a fun and enjoyable experience. With its appealing bubblegum flavor, gentle formula, and cavity-fighting properties, it encourages kids to brush regularly. The kid-friendly packaging and bright colors add to its charm, making it a great choice for parents looking to instill good dental hygiene habits in their children. Overall, it is a highly recommended product for young ones.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 360 reviews
Plastic in my children’s toothpaste ?
1 out of 5 stars
Solange is worried - 7 months ago
originally posted on crest.com
Are the little sparkles plastic ? Why would you do that ? I don’t want micro plastics in my child’s bodies or in the water.
1 reply from Customer Care team - 7 months ago
That's a great question, and we appreciate you asking it, Solange is worried! No, there is no plastic in Kid's Crest Cavity Protection Sparkle Fun Toothpaste. All our toothpaste products undergo rigorous safety tests to ensure they can be used safely according to the label directions. The sparkles are Mica used for aesthetics and to aid in teeth cleaning. It's approved for use in oral care products by the FDA. Feel free to visit smartlabel.org for all ingredient information. You're also welcome to call us at (800) 492-7378 if you want any more assistance.
Great kids choice
5 out of 5 stars
alexysl3 - 11 months ago
originally posted on influenster.com

I love this kids toothpaste for my toddler! She’s excited to use it and loves the mild flavor compared to anything “spicy” (mint) and I love that it keeps her mouth clean!
Kids toothpaste
5 out of 5 stars
gerardo-gr - 1 year ago
originally posted on influenster.com

This is the best kids toothpaste it’s have a great verity of flavors and kids love them. You can find them at any local store. And it’s affordable and easy to find.
crest kids sparkle fun toothpaste
1 out of 5 stars
Marlene L - 1 year ago
originally posted on crest.com
[This review was collected as part of a promotion.] My grandchildren use this product, and it is very thick. It doesn't go down the drain. The sink is always coated with a blue substance. It has caused a drain blockage. I received a coupon when I called but I just want to let people know my experience.
1 reply from Customer Care team - 1 year ago
Marlene, we're so sorry to hear your grandchildren's toothpaste isn't rinsing down the drain, and would like to help. Please know, there are many quality checks in place to help ensure only the best products reach you, and your feedback is very important to us. If you'd like to share more about your experience with us, please give us a call at (800) 492-7378.
Snow white teeth
5 out of 5 stars
AJCR - 1 year ago
originally posted on crest.com
My son loves this toothpaste so much that he created an ad for it. 😁
(no review title)
2 out of 5 stars
Makenzie113 - 1 year ago
originally posted on crest.com
I buy this toothpaste for my 4 year old son. Tonight while getting the toothpaste on his toothbrush, I found a decent sized chunk of wood in the toothpaste. This did not come from our house as it’s newer and the wood was the same color as the toothpaste which to me means it has been in there since the toothpaste was put in the container.
1 reply from Customer Care team - 1 year ago
Makenzie, We're so sorry to learn you found this in your son's toothpaste. Please know, nothing is more important to us than the safety of our products and those who use them because safety is at the heart of all we do. We have many tests and checks in place to ensure every product arrives in perfect condition, and we're sorry to hear this situation occurred. This isn't the experience we want you to have with Crest, so it’s very important for us to understand what happened. So that we can help you further, please give us a call at (800) 492-7378.
Good toothpaste for young kids
5 out of 5 stars
lanes13 - 2 years ago
originally posted on influenster.com

I remember I used to use toothpaste all the time and I would make my mom buy it. It was the only toothpaste I could use because I just loved it so much.
LOVED THIS!!
5 out of 5 stars
giovannam59 - 2 years ago
originally posted on influenster.com

this used to be my favorite toothpaste to use as a child, especially being someone who hates the taste of mint. it actually gave me the incentive to brush my teeth when i hated the taste of actual toothpaste. i highly recommend for any parents with children who do not want to brush their teeth!
Heathy teeth
5 out of 5 stars
lisam934 - 2 years ago
originally posted on influenster.com

Children brush longer when the flavor is fun. Crest Kid’s Cavity Protection with the Bubblegum Flavor Toothpaste Gel Formula. Making brushing teeth enjoyable.
Great for my kids!
5 out of 5 stars
aprilh204 - 2 years ago
originally posted on influenster.com

This is my kid’s favorite toothpaste. They love the color, the flavor and enjoy brushing their teeth with it. Will continue to buy this for them.
Kid Approved
5 out of 5 stars
marthaw21 - 2 years ago
originally posted on influenster.com

My 3 year old loves this toothpaste. She is a huge fan of the pink color and likes the way it’s tastes. She is so excited to brush her teeth every night, this product has encouraged her to learn how to do all the steps of brushing her teeth by herself!
Kids like it!
5 out of 5 stars
Aknight - 2 years ago
originally posted on crest.com
[This review was collected as part of a promotion.] The boys seem to both like the toothpaste. They are usually quick to tell me if they don't like something. I trust crest to make a good product for my kids. As long as they are happy and brushing their teeth, I'll keep getting it.
Kid approved
4 out of 5 stars
JJWW - 2 years ago
originally posted on crest.com
[This review was collected as part of a promotion.] My kids only house toothpaste that is not mint and it’s even more exciting for them when there’s a character on the tube or bottle. This toothpaste is great. They get excited to use it because it’s tasty and they love the characters that come on it. Big win, making tooth brushing time so much easier.
My kids felt it working on the first brush!
5 out of 5 stars
cvallade - 2 years ago
originally posted on crest.com
[This review was collected as part of a promotion.] This Crest kids toothpaste is an excellent choice for parents who are looking for a product that will make brushing teeth more fun and enjoyable for their little ones. With its appealing flavors, gentle formula, and cavity-fighting properties, this toothpaste is sure to become a favorite in your household. One of the first things you'll notice about this kids toothpaste is its appealing flavor. It comes in a range of delicious flavors that kids love, this one specifically being bubblegum. This can make brushing teeth a more enjoyable experience for children, as they look forward to using a toothpaste that tastes good. In addition to its great taste, this toothpaste is also gentle on children's teeth and gums. Its formula is designed specifically for children's teeth and is free from harsh chemicals that can irritate their sensitive mouths. This makes it an ideal choice for parents who are concerned about their children's dental health and overall wellbeing. Another great feature of this kids toothpaste is its cavity-fighting properties. It contains fluoride, which helps to strengthen and protect teeth from decay and cavities. This can give parents peace of mind knowing that their children's teeth are being protected and cared for. Lastly, the toothpaste is easy to use and comes in kid-friendly packaging. The toothpaste tube is easy for little hands to squeeze, and the packaging features fun and colorful designs that will appeal to children. This can help to make brushing teeth a more enjoyable experience for kids and encourage them to take an active role in their dental hygiene. Overall, I would highly recommend this toothpaste to any parent who is looking for a toothpaste that is both effective and appealing to children. With its great taste, gentle formula, cavity-fighting properties, and kid-friendly packaging, it's a top-notch product that will help children to maintain good dental hygiene habits for a lifetime.
Awesome toothpaste
5 out of 5 stars
Sparklesk5 - 2 years ago
originally posted on crest.com
[This review was collected as part of a promotion.] I received Crest Kids Cavity Protection Toothpaste, Bubblegum Flavor and the same night my four children used it. They loved it ! It didn't leave a nasty taste in their mouth or make the teeth discolored. Their teeth looked bright and shiny after using it. The toothpaste squeezes out easily .
son loves it!
5 out of 5 stars
j0341 - 2 years ago
originally posted on crest.com
[This review was collected as part of a promotion.] We somehow lucked out with our three year old and he absolutely LOVES brushing his teeth. He just doesn’t like mint flavored toothpaste. He loves using different flavor and color of toothpaste and was so excited when he saw pink colored toothpaste. Even bubblegum flavored his breath is fresh and teeth come out very clean. Easily cleans out the gunk of certain snacks or candy after holiday treats. The bubblegum flavoring is very artificial tasting but I wouldn’t expect anything different.
Love this brand
5 out of 5 stars
Gchelsea34 - 2 years ago
originally posted on crest.com
[This review was collected as part of a promotion.] I bought this a few weeks ago and my kids love it! The fact that it has Encanto on it was already a plus in my house but they don't complain on the flavor tasting like chemicals its actually the opposite, I have no issues now having to make them brush their teeth they do it on their own now
Kids toothpaste
3 out of 5 stars
DML90 - 2 years ago
originally posted on crest.com
[This review was collected as part of a promotion.] Although my kids love the Encanto theme on the bottle the crest kids toothpaste in bubble gum flavor seems to be too “spicy” for both of my kiddos. I have tried to get them to use it several times and each time they refuse saying it’s too hot.
1 reply from The Crest Team team - 2 years ago
We know how important it is to enjoy your brushing session, so we're very sorry that they found it too spicy. Although taste is a preference, we do extensive testing to ensure the flavor is just right to ensure their brushing sessions are bright. We'd love to hear from you about this, so when you have a moment, please call us at (800) 492-7378.
Fun and great flavor
5 out of 5 stars
Rose4krystal - 2 years ago
originally posted on crest.com
[This review was collected as part of a promotion.] My daughter is 5 and was really excited to receive this. I like the squeeze packaging and the upside down container. It new items always make her happy to enjoy brushing my teeth. She said she likes the flavor and is very effective.
Daughter loves it
5 out of 5 stars
Faye813 - 2 years ago
originally posted on crest.com
[This review was collected as part of a promotion.] I have been using Crest for years and I trust their brand. My little girl was able to try this Bubblegum flavored Crest Kids. She enjoyed the taste and was super excited to use it because it had her favorite movie characters on the tube. I will definitely keep getting this for her.