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Kristin Ess Hair Gloss Dye in Platinum for Blonde Hair - 4 fl oz

Kristin Ess Hair Gloss Dye in Platinum for Blonde Hair - 4 fl oz - 2 of 4Kristin Ess Hair Gloss Dye in Platinum for Blonde Hair - 4 fl oz - 3 of 4Kristin Ess Hair Gloss Dye in Platinum for Blonde Hair - 4 fl oz - 4 of 4
Kristin Ess Hair Gloss Dye in Platinum for Blonde Hair - 4 fl oz - 1 of 4
$14.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Tone enhancing
  • Shine boosting
  • High gloss topcoat
  • Silicone-free + ammonia-free
  • Color + keratin safe
  • Lasts 3 - 4 weeks
  • For all hair types
  • Single application

Description

I always recommend that my clients come to get glossed and toned between salon visits to extend the life of their color. I’m finally able to give them, and you, something that is easy to use at home. This in-shower treatment is formulated to instantly boost vibrancy and shine, while neutralizing warmth on color treated or naturally ultra light blonde hair. It will help you keep your color looking fresh, shiny and healthy between appointments.

Choose this color if you have ultra light blonde hair and want to neutralize or tone down warmth.


How to:
(read all instructions thoroughly before glossing your hair)
1. wet hair thoroughly in the shower.
2. mix bottles 1 and 2 together, shake gently and apply all over.
3. wait 10-20 minutes, depending on the result you want, then rinse thoroughly.
4. shampoo and condition as usual.


VIBRANCY BOOSTING TECHNOLOGY:
Creates a protective shield over the hair to instantly boost shine and help lock-in your color.

ANTI-OXIDANT COMPLEX:
Smooths and softens hair from root to tip making hair more manageable.

ALKALINE NEUTRALIZING SYSTEM:
Protects from color fading by preventing hard water minerals from being deposited onto the hair and scalp.


LET'S TALK…

WHO NEEDS THIS?
anyone with ultra light blonde hair looking to tone down warmth and enhance shine.

WHAT IS IT?
in-shower treatment that nourishes strands and restores vibrancy.

WHEN DO I USE IT?
in between salon visits or any time your hair color looks too warm or “brassy”.

WILL IT COVER gray HAIR?
Ammonia-free formula will not lift, lighten or cover grays.

IS IT PERMANENT?
Color lasts 3-4 weeks and will gradually fade, depending on how often you shampoo.

Hair Type: All Hair Types
Health Facts: Ammonia-Free
Product Form: Liquid
Beauty Purpose: Shine Enhancing
Net weight: 4 fl oz (US)
Features: Lightweight
TCIN: 76578319
UPC: 840797130593
Item Number (DPCI): 063-01-9379
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

kristin ess signature gloss toner: water, isopropyl alcohol, sodium c14-16 olefin sulfonate, oleyl alcohol, propylene glycol, lauryl alcohol, cocamidopropyl betaine, deceth-4, cocamide mipa, ppg-2 butyl ether, ethanolamine, sodium sulfite, cetearyl alcohol, fragrance, disodium edta, dicetyl phosphate, ceteth-10 phosphate, disodium etidronate, toluene-2,5-diamine sulfate, resorcinol, phenyl methyl pyrazolone, m-aminophenol, 2-methylresorcinol, 4-amino-2-hydroxytoluene, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, 2-methyl-5-hydroxyethylaminophenol, 1-naphthol. kristin ess signature gloss activator: water, hydrogen peroxide, phosphoric acid.

Allergens & Warnings:

CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., USAGE ADVISORY - SAFETY WARNINGS IMPORTANT: HAIR COLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS. DO NOT USE IF: - You have already had a reaction to a hair color product. - You have a sensitive, itchy or damaged scalp. IF YOU HAVE A TATTOO: THE RISKS OF AN ALLERGIC REACTION MAY BE INCREASED. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCTS 2 DAYS AHEAD OF TIME., CAN CAUSE AN ALLERGIC REACTION., - Avoid contact of this product with eyes and skin. - If product gets into eyes, rinse immediately. - Wear gloves provided in kit. - Thoroughly rinse hair after application. - Do not use over compound henna or progressive color. - Wait at least 14 days after bleaching, relaxing, perming or straightening before coloring. - Keep product out of the reach of children. Do not apply on children.

Shipping details

Estimated ship dimensions: 6.78 inches length x 4.1 inches width x 2.24 inches height
Estimated ship weight: 0.45 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: will this make my yellow/orange brown hair white enough to go blue?

submitted by mya - 7 months ago
  • A: Hello! Thank you for your question! No, the Signature Gloss shades are all deposit only colors and will not lift existing color, lighten hair or cover any grays or white hairs. The gloss will add tons of shine to your look between salon visits, and you can choose shades to help to cancel out warmth or to enhance your existing tones depending on your choice. Hope this helps!

    submitted byManufacturer - 6 months ago
    Brand expert

Q: Can this be used on gray hair?

submitted by Lokie - 8 months ago
  • A: Thank you for your question! Yes, the Signature Hair Gloss in the shade Platinum works great on grey hair thats natural or color treated hair to give hair a brighter appearance and remove brassiness. It will not lift, lighten, or cover greys. You could also try our Purple Shampoo and Conditioner dedicated to toning that works well on grey hair. It removes unwanted brassiness in the hair while cleansing + conditioning. Hope this helps!

    submitted byManufacturer - 8 months ago
    Brand expert

Q: I colored my hair about a week ago and it didn't go as blonde as i wanted it. So I was wandering if this will help? Thanks, Jessica

submitted by Jessica - 9 months ago
  • A: Hello! Thank you for your question! The Signature Hair Gloss is a zero lift deposit only color. The shade Platinum will not make your exisiting color any lighter but it does help cancel out any unwanted brassy tones on blonde hair and instantly boosts vibrancy + shine. Hope this helps!

    submitted byManufacturer - 9 months ago
    Brand expert

Related Categories

Summary of reviews

Guests have mixed feelings about this hair gloss product. While many appreciate its ability to add shine, neutralize brassiness, and enhance color, others are disappointed with its lack of effectiveness in lightening hair or providing noticeable results. The product is praised for its ease of use and pleasant scent, but some guests experienced dryness or allergic reactions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 467 reviews
    effectiveness: 2.35 out of 5
    quality: 2.31 out of 5
    value: 2.38 out of 5
    26% would recommend
    26 recommendations

    Don't buy it

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    JJ - 4 months ago
    Instructions say leave in 10-20 minutes followed instructions and it didn’t do anything to my hair. Didn’t make it white just made it more blond. So I tried again to see if it would change didn’t do anything. Instructions are simple just wrong unfortunately.
    value: 1 out of 5
    quality: 1 out of 5
    effectiveness: 1 out of 5
    Did you find this review helpful?

    No

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    JennG - 6 months ago, Verified purchaser
    This completely did not work for me. I already have platinum blonde hair and wanted to freshen it up. It made my color look brassier, which was not the intended purpose. Sad.
    quality: 1 out of 5
    effectiveness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Did Nothing

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Hk11 - 8 months ago
    Followed the instructions and also let sit in my hair for the full twenty minutes. I notice no difference too my hair other than a little bit of shine. My hair still has the same amount of brass in it.
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Does nothing, dont waste your money

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Ali - 8 months ago
    This did absolutely nothing to my hair. A total waste of money and time. I typically use Wella T18, which always works, but I decided to try this on a whim since I was already at target and didn’t feel like having to make another stop at Sally beauty supply. If I could give zero stars I would
    quality: 1 out of 5
    effectiveness: 2 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Its meh

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Lizv - 8 months ago
    Made my hair smell like chemicals, didn’t make it feel soft, made my hair feel damaged and brittle, did make my hair more ashy but but as I had hoped. The L’Oréal gloss is better…
    effectiveness: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    didn't notice a differene in tone

    1 out of 5 stars
    jesshair - 9 months ago, Verified purchaser
    i didn't enjoy applying to wet hair in the shower. couldn't tell if it was applied properly. didn't notice a difference in tone color. wouldn't purchase again.
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Blonde hair gloss

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lindsayj - 9 months ago
    Brought my blonde back to life!
    quality: 5 out of 5
    value: 5 out of 5
    effectiveness: 5 out of 5
    Did you find this review helpful?

    Waste of $$$

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    RHenshaw - 10 months ago, Verified purchaser
    Made no difference to my blonde at all.
    quality: 1 out of 5
    effectiveness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    NOT A LIGHTENER

    5 out of 5 stars
    r34l - 1 year ago
    originally posted on influenster.com
    just wanted to get on here and say people- THIS WILL NOT MAKE YOUR HAIR LIGHTER. So many people are leaving reviews about how it didn't lighten or brighten their hair. Toners will not lighten your hair. Bleach will. This product doesn't deserve the bad reviews saying it didn't lighten as much as people had hoped. It's job is to add shine and depending on the shade you choose- deposit color or cancel out brassy tones. Great product. People need to research what they're using instead of leaving a poor review.
    34 guests found this review helpful. Did you?

    Horrible smell and completely ineffective

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Ro - 2 years ago
    Smells disgusting and doesn’t do anything!!
    effectiveness: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    4 guests found this review helpful. Did you?

    Revived my hair!

    5 out of 5 stars
    Hailey S - 2 years ago
    originally posted on kristinesshair.com
    I am so happy with this result, I’m about to go on a trip and needed to do something with my hair and I don’t have the time to go to a salon. This completely neutralized my yellow brassiness and made my hair look super healthy. Totally worth it!! Before and after below
    24 guests found this review helpful. Did you?

    Easy to use

    5 out of 5 stars
    StellarCarrie - 2 years ago
    originally posted on kristinesshair.com
    I have done 2 rounds of gloss now and I am loving the effect it has on my hair! Just the right amount of color and shine
    3 guests found this review helpful. Did you?

    OMG Ruby Color is to dye for!

    5 out of 5 stars
    MrsMaxHavoc - 2 years ago
    originally posted on kristinesshair.com
    I couldn't find this color in stores anywhere, it was sold out & now I / WE know why. It's breathtakingly beautiful. I have dark brown hair & decided to try this color & ended up getting it from the website itself & I was not disappointed! The only downfall is that red in any brand doesn't last long, so I try to only wash my hair weekly & with color safe shampoo so it will last longer! Maybe I'll be able to post pics after my next application!
    1 guest found this review helpful. Did you?

    I love it!

    5 out of 5 stars
    mackyy12 - 2 years ago
    originally posted on kristinesshair.com
    It was so easy to do and it looks so good. I got so many compliments on my hair and I am so happy with it!
    Did you find this review helpful?

    Great on light brown hair!

    5 out of 5 stars
    colormehappy - 3 years ago
    originally posted on kristinesshair.com
    I had virgin light brown hair before applying this product. It added a really pretty purple color that even covered my greys nicely. I’m only a couple of weeks in but the color is holding nicely and I’m very impressed, especially for the price point!
    6 guests found this review helpful. Did you?

    No results

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Mbirameow - 3 years ago, Verified purchaser
    This did nothing for my hair - truly a waste of money.
    value: 1 out of 5
    quality: 1 out of 5
    effectiveness: 1 out of 5
    1 guest found this review helpful. Did you?

    I use it between color appointments.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    EmperorMPF - 3 years ago, Verified purchaser
    I always use the Kristin Ess Signature Hair Gloss in Platinum in between my color appointments. It helps me maintain my hair without brassiness.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    15 guests found this review helpful. Did you?

    Hsir gloss

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kristen Ess - 3 years ago, Verified purchaser
    Love the product. I have naturally grey hair and like how this brightens my color
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?

    Gets your hair right between appts

    5 out of 5 stars
    sierrabryce - 3 years ago
    originally posted on influenster.com
    I absolutely love this stuff! My hair is balayaged so I go to the salon 2-3x a year. Every time I use this my hair looks like I just left the salon! I highly recommend it. The price point is great as well.
    Did you find this review helpful?

    Not for me...

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Sierra - 3 years ago, Verified purchaser
    This product left my hair so dry…I had such high hopes that it would at least add some moisture to my hair.. I’m very disappointed.
    quality: 1 out of 5
    value: 1 out of 5
    effectiveness: 1 out of 5
    1 guest found this review helpful. Did you?

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