EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

KVD Beauty Everlasting Hyperlight Liquid Lipstick - 0.23 fl oz - Ulta Beauty

KVD Beauty Everlasting Hyperlight Liquid Lipstick - 0.23 fl oz - Ulta Beauty - 2 of 3KVD Beauty Everlasting Hyperlight Liquid Lipstick - 0.23 fl oz - Ulta Beauty - 3 of 3
KVD Beauty Everlasting Hyperlight Liquid Lipstick - 0.23 fl oz - Ulta Beauty - 1 of 3
$23.00 when purchased online
Target Online store #3991

About this item

Highlights

  • All-day transfer-proof wear
  • Extreme hyperlight comfort with a non-drying feel
  • Feather-resistant matte finish
  • Raspberry stem cells help nourish lips
  • 100% vegan + cruelty-free

Description

KVD Beauty’s iconic liquid lipstick evolved for extreme comfort. Feather-resistant with matte finish, the flexible formula moves with your lips to help prevent caking and flaking. The slim precision tip gives you complete control. In petal-soft neutrals and intoxicating pops, the high-pigment matte shades are named after poisonous plants and bizarre blooms.

100% of wearers agreed that this lipstick felt comfortable even after 8 hours (in a consumer study on 32 volunteers).

On clean, dry lips, use the precision tip to line and define.
Fill in with the angled edge.
Blot lips with a tissue.
Let it set for about 30 seconds to lock in bold matte color (no rubbing or smacking).
Suggested Age: 16 Years and Up
Color Finish: Matte
Color Palette: Bright Tones
Product Form: Liquid
Beauty Purpose: Nourishing
Net weight: 1.05 Ounces
TCIN: 86700417
UPC: 840026659482
Item Number (DPCI): 342-02-1152
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

dimethicone, trimethylsiloxysilicate, trisiloxane, isododecane, mica, cera microcristallina/microcrystalline wax/cire microcristalline, isononyl isononanoate, cetyl dimethicone, dimethicone/vinyl dimethicone crosspolymer, disteardimonium hectorite, illite, alcohol denat., c30-45 alkyl dimethicone, caprylic/capric triglyceride, ethyl vanillin, laureth-4, aqua/ water/eau, rubus idaeus (raspberry) leaf extract, bht, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492), red 28 lake (ci 45410), blue 1 lake (ci 42090).

Shipping details

Estimated ship dimensions: 0.68 inches length x 0.68 inches width x 5.43 inches height
Estimated ship weight: 0.23 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.7 out of 5 stars with 313 reviews
66% would recommend
9 recommendations

Not the quality I expected

2 out of 5 stars
Thumbs down graphic, would not recommend
campanita13 - 16 days ago, Verified purchaser
  • Skin type: Combination
  • Skin tone: Medium
I was very disappointed with this. First the color looked amazing in the container, on the lips it was more orange than red. Second this smeared off so easily. The original KVD liquid lipstick was 1000 times better. It is bad enough all the good colors are gone, but to make the formula worse is just so sad. Will never buy again. Ink liner is still my favorite eyeliner ever though.
Did you find this review helpful?

Very happy with this product

5 out of 5 stars
Sonia - 17 days ago
originally posted on http://www.ulta.com
Color is great, goes on smoothly & it lasts only small issue is that it feels a little bit too dry after awhile but nonetheless, I like it.
Did you find this review helpful?

no more messy meltdown

4 out of 5 stars
Sheba - 17 days ago
originally posted on http://www.ulta.com
Easy to use, no worry about a messy meltdown in my purse. smooth, nondrying color. My only complaint is that the color doesn't seem to have the staying power that I like/need.
Did you find this review helpful?

Deeply bright beautiful color

4 out of 5 stars
Renea - 17 days ago
originally posted on http://www.ulta.com
Again, I like this brand of lipstick. The only improvement I wish is for it to have longer staying ability.
Did you find this review helpful?

Beautiful color

4 out of 5 stars
Renea - 17 days ago
originally posted on http://www.ulta.com
Love the color. It applies easily and smoothly. The only I wish were different is for it to stay on longer
Did you find this review helpful?

Loved It

5 out of 5 stars
Jane - 23 days ago
originally posted on http://www.ulta.com
I love this lipstick, long lasting.
Did you find this review helpful?

So good

4 out of 5 stars
AHalliday - 24 days ago
originally posted on http://www.ulta.com
This is the real deal. Doesnt transfer much and the color is amazing.
Did you find this review helpful?

Love this SHADE!!!! SO GLAM

5 out of 5 stars
Lisa - 1 month ago
originally posted on http://www.ulta.com
Was so happy to see they had my shade in stock,Ive worn this shade for a while and it wasn't in stock for months when i ran out, The most softest natural shade makes my teeth look even whiter, LOVE IT!!!!!
Did you find this review helpful?

I would buy this product again and again

5 out of 5 stars
Victoria - 1 month ago
originally posted on http://www.ulta.com
This matte lipstick stays on all day. I love the vibrant color as well. I have definitely found my new fave.
Did you find this review helpful?

Too bad

3 out of 5 stars
MK - 1 month ago
originally posted on http://www.ulta.com
I loved Lolita. While this claims to be the replacement, it's not the right shade. Lolita had more red in it and this has more purple. The formula is not the same so am disappointed that they claim it is. Also not a fan of liquid lipstick.
Did you find this review helpful?

Amazing!!

5 out of 5 stars
Anonymous Girl - 1 month ago
originally posted on http://www.ulta.com
I love this lipstick! I wear this almost everyday! I found the best way to blend it out is with a brush. It stays on almost all day! ( except when you're eating, then it comes off a little bit. ) I totally recommend this product!! Oh and it's COMPLETELY weightless, so it doesn't have the sticky feeling at all!!
Did you find this review helpful?

Just Not The Same

3 out of 5 stars
Ariel - 2 months ago
originally posted on http://www.ulta.com
I was a long-time purchaser of the original KVD products (pre ownership change) and this is not a good replacement for the original Everlasting lipstick. The darker colors require several coats to have any pigment, and while it does dry down to a transfer resistant texture, it still maintains the slightest bit of stickiness. The ability to dry down completely is what made the original product stand out from anything else and they unfortunately lost that with this formula. I will say they smell nice and the wand is a nice comfortable shape, so that is a plus, but for this price point I would expect the product to better match what it replaced
1 guest found this review helpful. Did you?

Love this product

5 out of 5 stars
Lori - 3 months ago
originally posted on http://www.ulta.com
This liquid lipstick smoothes on easily, is long lasting, and actually is transfer proof once it dries. My only complaint is that I wish it came in even more colors.
Did you find this review helpful?

Love this product

5 out of 5 stars
Lori - 3 months ago
originally posted on http://www.ulta.com
This liquid lipstick smoothes on easily, is long lasting, and actually is transfer proof once it dries. My only complaint is that I wish it came in even more colors.
Did you find this review helpful?

Swamp green💚💚💚

4 out of 5 stars
Redneckedsissy - 3 months ago
originally posted on http://www.ulta.com
Love this but it does come off a bit if you try to top it with gloss (i was trying to add a bit of glitter)
Did you find this review helpful?

Amazing product!

5 out of 5 stars
Kepsenc - 3 months ago
originally posted on http://www.ulta.com
I have a handful of colors of this product. I love all of them. My husband is happy that this product does not transfer color to his lips. I enjoy the matte finish but if I want some shine, I'll add a gloss over the top. It is long-lasting so much that i need makeup remover to take it off at night. I plan to purchase more colors in the future.
Did you find this review helpful?

Obsessd

5 out of 5 stars
Sarah - 3 months ago
originally posted on http://www.ulta.com
I received this product as a free sample. The color is gorgeous and last all day. I used it during Christmas time and got a lot of compliments. It does not smudge and is very smooth to apply. Perfect size for your purse.
Did you find this review helpful?

Weird feeling when drying, but stays nicely

4 out of 5 stars
MB - 3 months ago
originally posted on http://www.ulta.com
I got the blue one. It looks great! When you first apply, be sure not to touch your lips together for a bit while it dries, and then it will just barely transfer! Just don't add gloss or lip balm over it unless you want it to be able to transfer.
Did you find this review helpful?

Wrong Shade/Horrible Texture

2 out of 5 stars
Cat - 4 months ago
originally posted on http://www.ulta.com
This is my first attempt at this product and it's unusable. The colour is very wrong, and it the pigment is awkward. To make the colour uniform would require multiple layers, but the texture is so sticky and thick it feels like I have food on my face. It cracks, it's drying, and I hate the way it feels. I will be returning this.
Did you find this review helpful?

Love

5 out of 5 stars
Thumbs up graphic, would recommend
BA - 4 months ago, Verified purchaser
KVD liquid lipsticks are perfect. Smell like cocoa, too!
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy