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L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair
$7.69 sale price when purchased online
$8.99 list price
Target Online store #3991
About this item
Highlights
- Protect Your Color Treated Hair: L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo formulated with antioxidants and UV filters to help restore hair and protect against color fade
- Antioxidant Powered: With our fade defying shampoo formula experience up to 60 days of sealed-in color vibrancy based on four washings per week; Bottles made with 94 percent recycled plastic not including cap
- Complete Repairing System: Maximize results by using with the L'Oreal Paris Elvive Wonder Water Treatment and L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo and Conditioner for Color Treated Hair
- Custom Hair Solutions: From treatments, masks, and serums to leave-in conditioners and frizz-defying shampoos and conditioners, we've got what you need; Try our thickening, moisturizing and volumizing products
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
Description
L'Oreal Paris Color Vibrancy Nourishing Shampoo & Conditioner keeps color treated hair shiny and beyond brilliant. Cleansing shampoo and conditioner powered by Antioxidant [UV] system protects hair color and shields color from fading. For best results and amazing shine, use L'Oreal Color Vibrancy shampoo and conditioner together for up to 60 days of sealed-in color vibrancy based on 4 washings per week using the system of shampoo and conditioner. Packaging may vary, what you receive may not be what is reflected on site.
Massage into wet hair, lather, rinse. Follow with Color Vibrancy Conditioner. For extra nourishment and protection use our Color Vibrancy treatments.
Massage into wet hair, lather, rinse. Follow with Color Vibrancy Conditioner. For extra nourishment and protection use our Color Vibrancy treatments.
Scent: Coconut, Cherry, Melon, Jasmine, Rose
Hair Type: Normal, All Hair Types, Colored
Health Facts: Paraben-Free
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material
Recommended Use: Daily, Every Other Day
Beauty Purpose: Color Protection
Net weight: 28 fl oz (US)
TCIN: 52379214
UPC: 071249358207
Item Number (DPCI): 063-02-3599
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, sodium laureth sulfate, coco-betaine, sodium chloride, glycol distearate, dimethicone, fragrance, sodium benzoate, hexylene glycol, cocamide mipa, salicylic acid, carbomer, ethylhexyl methoxycinnamate, guar hydroxypropyltrimonium chloride, arginine, glutamic acid, linalool, niacinamide, tocopherol, disodium edta, benzophenone-4, benzyl salicylate, benzyl alcohol, serine, hydroxypropyltrimonium hydrolyzed wheat protein, limonene, amyl cinnamal, coumarin, citronellol, poly(linseed oil), alpha-isomethyl ionone, fumaric acid, phenoxyethanol, bht, sodium hydroxide, citric acid, f.i.l. d54877/2
Shipping details
Estimated ship dimensions: 2.17 inches length x 3.67 inches width x 9.54 inches height
Estimated ship weight: 2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 246 reviews
quality: 3.88 out of 5
value: 4 out of 5
65% would recommend
38 recommendations
Dont buy!!!
1 out of 5 stars
dleon - 6 days ago
originally posted on lorealparisusa.com

got in my eye!! never did any shampoo burn as bad as this one😖😖 and no warning sign on the bottle
HORRIBLE FOR VIVIDS
1 out of 5 stars
Katherine - 17 days ago
originally posted on lorealparisusa.com

DO NOT buy this if you have vivid colored hair- I splurged, and had my hair professionally dyed blue. As a single parent with three kids, having my hair professionally dyed was a significant investment and I want to protect it. I Purchased this product along with the conditioner because it is called “color vibrancy” and says it formulated for color treated hair – but the shampoo dried my hair out horribly and it looks like it washed half my beautiful color out in the first use. There is no contact information for quality assurance on the bottle, Unless you have questions. But I don’t have questions – I’m frustrated that a huge chunk of my investment has literally gone down the drain.
Holy grail
5 out of 5 stars
Thumbs up graphic, would recommend
Youngmom - 3 months ago
I get migraines from fragrances especially too strong of ones that linger in my hair from hair products. This scent is soft and I love how it makes my hair smell! My hair also feels really clean.
It was terrible
1 out of 5 stars
Mar45 - 3 months ago
originally posted on lorealparisusa.com

This product has done nothing for my hair. I wanted to try a new shampoo. I color my hair and have had good results with Herbal Essence products but I tried ElvivColor Vibrancy Protecting Shampoo and after washing it you cannot get a comb through it and I have short hair. It makes it coarse and unmanageble
Does not fade color
5 out of 5 stars
Thumbs up graphic, would recommend
JoAnn - 3 months ago, Verified purchaser
Cleans hair thoroughly removing all traces of mousse and hairspray, but does not fade hair color. Leaves hair soft and silky using just a little conditioner. Great product.
The best for colored hair!
5 out of 5 stars
Thumbs up graphic, would recommend
Manderz - 9 months ago, Verified purchaser
I've tried other shampoos to keep my hair color lasting as long as possible. I've spent 6× the price on bottles half the size. My hair color is naturally medium ashy brown, and I color it dark plum (4 vv) every 5-6 weeks. This is by far the best shampoo I've used for my colored hair. The expensive brands don't even come close!!
Good Quality
4 out of 5 stars
Thumbs up graphic, would recommend
EddieWannaBee - 10 months ago, Verified purchaser
She was thrilled with shampoo and conditioner, claimed they were as good as more steeply priced options. Had doubts initially, but upon trying them for the first time she was smiling pleased with the results. 4.5 Stars,
Protects box color well but tough on coarse hair
3 out of 5 stars
Mo98238 - 11 months ago
Tl;dr version - this is effective and affordable but might be (or just feel) too stripping if you have coarse hair like mine. I have coarse, dry, and unruly Southeast Asian hair that responds best to a minimal routine + deep conditioning. After starting to box dye recently for gray coverage, I also turned to this shampoo after noticing fading and an increase in scalp buildup. This shampoo does its job fine: on a 2x week wash schedule, it seems to help slow down fading and has a negligible fragrance. I ultimately don't like how my hair feels after I use it - immediately after rinsing, my hair feels squeaky and difficult to run my hands through, which I've never experienced with another shampoo. I need something more gentle/nourishing and won't be rebuying but think this could work well for others.
1 reply from L'OrealParisProductExpert team - 11 months ago
Hi there! Thank you for reaching out to us about the Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
HARSH
2 out of 5 stars
Thumbs down graphic, would not recommend
Trixie - 1 year ago, Verified purchaser
Being a natural blonde my entire life, my hair was turning darker with spots of gray so I decided to color my hair for the first time ever and so bought this shampoo as a protectant. After the first use it basically turned my hair to straw. I know it was from this product because when I showered and wet my hair, it felt soft, but as soon as I used this shampoo and rinsed it out, my hair was clumped, tangled, brittle and dry. I used a deep conditioner to no avail. Will not use again. Would not recommend, especially to blondes with fine hair.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair. We are sad to hear that you did get the results you expected with this shampoo. We will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Love this
5 out of 5 stars
Thumbs up graphic, would recommend
Kat25 - 1 year ago, Verified purchaser
Not only does this smell good, it's good for my hair too. Lathers up great with just a small amount and leaves my hair soft, shiny, and feeling clean. Keeps my color lasting longer and stops from fading and sun damage. My whole family loves this shampoo even without colored hair. Gentle enough for all.
Doesnt protect color
3 out of 5 stars
Thumbs down graphic, would not recommend
HalfCourt - 1 year ago, Verified purchaser
I don’t feel this “protected” my color. Will look for something different once this is gone. Plus my daughter dislikes the smell of this so everytime I use it she makes sure to tell me my hair stinks.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair. We are sad to hear that you did not care for the scent or the overall results that you had were not as expected. We will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Bad reaction & leaves terrible residue on hair
2 out of 5 stars
Thumbs down graphic, would not recommend
ginger1276 - 1 year ago, Verified purchaser
Leaves a terrible residue behind on your hair. My bfs hair has dandruff after using this one time then he broke out into a rash so cannot use cuz we use same products since it's expensive nowadays. This won't be the one sadly and beings I color my hair I'm always watching my hair health overall for extreme damage coloring causes and this appears to only cover up what is damaged by putting residue over the hair follicle instead of truly improving the health of our hair which sadly is a common prob among drugstore brands these days. They put silicone & other stuff in the shampoo and conditioners to make us think that it improves our hair health cuz it feels great afterwards. Well I've learned a bit more than the avg person about this & I'm not fooled easily by that but the big clue thankfully was my bf and the residue of dandruff it left behind on his hair thankfully otherwise I never would've even looked becuz I had trusted this brand. Not no more turns out I shouldn't have trusted u all for over 10 yrs. Live and ya learn I guess. U all need to quit trying to cut corners on the consumers health. It's not how u tha k ppl for supporting it business year after year. I expect much more from a mass corp like this. You can afford to be healthy. You just choose not to and put us and our health in the process at risk. I could've had healthy hair by now. How you chose to thank me after using all these years ur products was by nothing. My hair is just as damaged apparently. It just feels like it's better cuz u have been covering it up with silicone etc. Nice.
LOVE THIS DHAMOPOO
5 out of 5 stars
- 1 year ago, Verified purchaser
This product is some of the best shampoo I've found lately!
Works well
5 out of 5 stars
Thumbs up graphic, would recommend
Jazzy - 1 year ago, Verified purchaser
It works well while keeping the color vibrant
It's a no
1 out of 5 stars
Thumbs down graphic, would not recommend
MAI - 1 year ago, Verified purchaser
This product left my hair weighed down and caused my hair to become oily. It also made my blonde hair color dull.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there MAI, We can see this wouldn’t be the result you were hoping for…the Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair shields color from fading. It also adds the extra hydration color treated hair tends to need. It sounds like it may be more hydration than your hair needs. If you would like to speak to us directly about your recent purchase, give us a call @ 800-631-7358 9 AM to 5:30 PM ET M – F
Salon quality
5 out of 5 stars
Thumbs up graphic, would recommend
Lizmuz - 1 year ago, Verified purchaser
Wanted to try a more affordable option to salon hair care and to my surprise this fit the bill! Definitely recommend and will buy again.
Awful causes hair loss
1 out of 5 stars
Hgrey - 2 years ago
originally posted on lorealparisusa.com

I will NEVER use this brand again I lost alot of hair and big pieces broke off the end this shampoo and conditioner is awful the loaded pictures are just a few piece with broken ends
Elvive shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Great Design - 2 years ago, Verified purchaser
love this shampoo smells amazing Keeps my hair soft and manageable
Not great!! Causes dryness.
1 out of 5 stars
Thumbs down graphic, would not recommend
Deedeeeppler - 2 years ago, Verified purchaser
I bought this shampoo because I had just gone ginger. This shampoo literally washed my dye out with every single wash. It also gave me dandruff. My scalp felt like there was buildup even when I would shampoo twice. I won’t be buying again.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi There! We are so sorry to hear this happened with our L'Oréal Paris Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair. We would like to speak with you directly about it. Please give us a call anytime between 9 AM to 5:30 PM ET at 800-322-2036 for assistance. We are looking forward to speaking with you. It would be helpful if you could have the product available when you call.
I love Loreal!
5 out of 5 stars
Thumbs up graphic, would recommend
Pami - 2 years ago
I love it! It's a good shampoo. It leaves hair shiny.