$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This waterproof mascara provides 20x more volume and up to 2x more length
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours
Description
Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise waterproof blackest black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.
Place brush at base of lashes and gently sweep up to tip. Removes with Garnier Micellar Water Waterproof makeup remover.
Place brush at base of lashes and gently sweep up to tip. Removes with Garnier Micellar Water Waterproof makeup remover.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .25 fl oz (US)
Features: Waterproof
TCIN: 52117732
UPC: 071249343326
Item Number (DPCI): 052-04-0271
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, cera alba / beeswax, copernicia cerifera cera / carnauba wax, disteardimonium hectorite, dilinoleic acid/butanediol copolymer, aqua / water, allyl stearate/va copolymer, oryza sativa cera / rice bran wax, paraffin, alcohol denat., polyvinyl laurate, vp/eicosene copolymer, propylene carbonate, talc, synthetic beeswax, ethylenediamine/stearyl dimer dilinoleate copolymer, peg-30 glyceryl stearate, candelilla cera / candelilla wax, rosa canina fruit oil, ricinus communis seed oil / castor seed oil, panthenol, maltodextrin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, propylene glycol, bht, centaurea cyanus flower extract, propyl gallate, citric acid, [+/- may contain ci 77499 / iron oxides, ci 77891 / titanium dioxide], fil n279924/1
Shipping details
Estimated ship dimensions: 7 inches length x 2.48 inches width x 1.33 inches height
Estimated ship weight: 0.05 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara has garnered a mix of enthusiastic praise and some disappointment from guests. Many appreciate its ability to lengthen and volumize lashes without clumping, making it a great choice for a natural look. The brown shade is particularly favored for its subtlety, while the easy removal process is a plus. However, some guests have noted issues with the formula, including flaking and irritation, suggesting a need for consistency in quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 6312 reviews
easy to apply: 4.06 out of 5
easy to remove: 3.87 out of 5
long lasting: 4.03 out of 5
quality: 3.74 out of 5
value: 3.72 out of 5
64% would recommend
911 recommendations
Awesome! Great value!!
5 out of 5 stars
Thumbs up graphic, would recommend
B2O - 3 days ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Skin concern: Dark circles, Sensitivity, Pores, Acne
- Hair color: Brunette
- Eye color: Hazel
Great mascara! Made my lashes nice and long and full of volume. I’ve been using way more expensive brands for years and this L’Oréal mascara did just as good as any expensive brand I’ve used!!
Pass
1 out of 5 stars
Thumbs down graphic, would not recommend
AM - 10 days ago, Verified purchaser
Smears on my under eye within an hour and leaves dark smudges. Disappointed.
1 reply from L'OrealParisProductExpert team - 8 days ago
Hi there, AM! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Only long lasting on your eyelashes
2 out of 5 stars
Thumbs down graphic, would not recommend
Steph - 15 days ago
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Green
I’ve used this mascara for years, and recently the tube seems to have a lot less product. It runs out much faster than it used to, and it’s not like I’m applying this several times a day. I feel like L’Oréal has cut a lot of corners lately. Including their True Match concealer. It’s awful now.
1 reply from L'OrealParisProductExpert team - 15 days ago
Hey there! Thank you for your feedback on our Voluminous Lash Paradise Mascara , we are sad to hear that this did not meet your expectations, and seems to not last. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Red eyes
1 out of 5 stars
Thumbs down graphic, would not recommend
Momo - 20 days ago, Verified purchaser
- Skin tone: Dark
- Skin type: Combination
- Hair color: Black
It didn’t make my lashes look longer and my eyes turned red.
1 reply from L'OrealParisProductExpert team - 15 days ago
Hi there, Momo! Thank you for reaching out about our Voluminous Lash Paradise Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Lash Paradise Waterproof Mascara
1 out of 5 stars
Thumbs down graphic, would not recommend
EK - 28 days ago
After using this mascara my eyes swelled up with large lumps. It has been 2 days and they are still swollen and also my eyelids are very dry, itchy and flaking.
1 reply from L'OrealParisProductExpert team - 23 days ago
Hi there, EK! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
The beat mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Jodi - 1 month ago, Verified purchaser
- Skin type: Combination
- Skin tone: Medium
My favorite mascara! Elongated the eyelashes without being clumpy!
Great mascara
5 out of 5 stars
Thumbs up graphic, would recommend
BrushWhiter - 1 month ago, Verified purchaser
I am always on the hunt for a mascara that beefs up my lashes, this one is fantastic!
Disappointing Clumpy Mascara
1 out of 5 stars
RknRbn - 2 months ago
originally posted on lorealparisusa.com
I am so disappointed in this mascara. From the first day that I used it, it had clumps on the more I layered it, the more clumps I had.
1 reply from LeCare team - 2 months ago
Hi RknRbn! Thank you for giving our Voluminous Lash Paradise Waterproof Mascara a try. We are extremely upset to hear that it did not work for you. We worked hard to create a mascara our beloved consumers would love! Regardless, we apperciate your honesty as your feedback helps us understand where we can improve!
Perfect
5 out of 5 stars
Thumbs up graphic, would recommend
Amy L - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Auburn
- Eye color: Green
I love the waterproof version of this mascara, it holds a great curl and separates my lashes a lot better than other mascaras have. Holds well in water too.
Excellent, no flaking or dispersing on my eyes
5 out of 5 stars
Thumbs up graphic, would recommend
Heidi - 2 months ago, Verified purchaser
- Eye color: Black
- Skin concern: Sensitivity, Aging, Uneven skin tone
- Hair color: Grey
- Skin type: Combination
- Skin tone: Medium
I think I finally found my favorite mascara! It goes on clean it doesn’t clump and disperse all over my eyes. Definitely will be purchasing this one again!
Be Careful When Applying!
1 out of 5 stars
Thumbs down graphic, would not recommend
Azee - 2 months ago, Verified purchaser
The mascara is great, BUT the end of the applicator wire is very sharp. I almost scratched my eye! Be careful when applying!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there, we are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara. Your comments regarding the applicator has been passed along to our product developement for further improvement. We hope you continue to explore our other mascaras we offer.
Could be better
3 out of 5 stars
Courtney - 2 months ago
- Skin tone: Light
- Hair color: Brunette
- Skin type: Combination
- Eye color: Green
- Skin concern: Aging, Acne, Dark circles
Looks very pretty on BUT I got massive raccoon eyes wearing this product. Such a bummer.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there, Courtney! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
One and only
5 out of 5 stars
Thumbs up graphic, would recommend
Beko - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Dark circles, Pores, Uneven skin tone
- Hair color: Black
- Eye color: Brown
I love this mascara!
Great naracara
5 out of 5 stars
Thumbs up graphic, would recommend
SCM - 2 months ago, Verified purchaser
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Green
- Skin type: Normal
- Skin concern: Sun damage, Sensitivity
My favorite mascara, goes on smooth, not clumpy. I’ve been using this one for years.
Great mascara!!
5 out of 5 stars
Thumbs up graphic, would recommend
MrsSineth - 2 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
Best mascara ever! My lashes are finally growing back after chemo and this product helps them look amazing!
Love it, but..
3 out of 5 stars
THamilton - 2 months ago, Verified purchaser
Love it! But does leave flakes after an hour of wearing.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there, THamilton! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Does not clump!
5 out of 5 stars
Thumbs up graphic, would recommend
Emilie Fox - 2 months ago
I was gifted this product by Loreal in return for an honest review! I like that this mascara has a thin application of product. It doesn't clump on day of and day after wearing. The applicator is perfect to give a boost to lashes without too much product.
amazing
5 out of 5 stars
Thumbs up graphic, would recommend
beekalyss - 2 months ago
I was gifted this product by L’Oreal Paris in exchange for an honest review. I love this mascara as it works very well and does what it says! I would purchase.
I liked it!
5 out of 5 stars
Thumbs up graphic, would recommend
Thalia - 3 months ago
I actually really liked this mascara, I have super thin lashes and this made them look fuller and darker! It also gave them lenght! I liked the formula and the wand was perfect! I was gifted this product by L'Oreal Paris in exchange for an honest review
Flaky
2 out of 5 stars
Thumbs down graphic, would not recommend
Jennabeavs - 3 months ago, Verified purchaser
I love L'Oreal but this mascara is so flaky!
1 reply from L'OrealParisProductExpert team - 3 months ago
Hey there! Thank you for your feedback on our Voluminous Lash Paradise Mascara l, we are sad to hear that this did not meet your expectations and you had some flaking. We understand that this can be frustrating and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.