Sponsored
L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara - 0.33 fl oz
$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable Volume and Length Washable Mascara: Make your lashes a Big Deal with endlessly buildable volume and length; L'Oreal Paris' Big Deal Mascara volume and length formula creates clump resistant lashes, no matter how much you layer
- Smoothing Lash Complex: Our endlessly buildable, volumizing and lengthening mascara has been infused with New Self-Smoothing Complex that smooths lashes with each layer for lightweight, continuously buildable impact
- Separating Volume Mascara Brush: Unique cross-conic brush evenly coats lashes with every stroke while separating and extending lashes for a clump-resistant result; Suitable for sensitive eyes and contact lens wearers
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in Loreal makeup, skin care, hair care, styling and hair color
Description
Make your lashes a Big Deal with L’Oreal Paris Lash Paradise Big Deal Blackest Black Mascara. An endlessly buildable, volumizing & lengthening mascara. This L’Oreal mascara is clump resistant, no matter how much you layer. The Lash Paradise mascara Big Deal formula is infused with New Self-Smoothing Complex that smooths lashes with each layer for lightweight, buildable impact. Unique cross-conic makeup mascara brush evenly coats lashes with every stroke while separating and extending lashes for a clump resistant result.
Suitable for sensitive eyes and contact lens wearers.
Place cross conic brush at the base of lashes and gently sweep up to tip. Repeat to build endless volume and length. Remove with your favorite Garnier Micellar Water.
Suitable for sensitive eyes and contact lens wearers.
Place cross conic brush at the base of lashes and gently sweep up to tip. Repeat to build endless volume and length. Remove with your favorite Garnier Micellar Water.
Suggested Age: 16 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening
Net weight: .28 fl oz (US)
Features: Non-Clumping, Built-In Brush
TCIN: 92213888
UPC: 071249690956
Item Number (DPCI): 052-04-2929
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
62004948 ingredients: aqua/water/eau, behenyl behenate, acrylates copolymer, cetearyl alcohol, stearic acid, palmitic acid, poly c10-30 alkyl acrylate, butylene glycol, pvp, vp/eicosene copolymer, aminomethyl propanediol, kaolin, phenoxyethanol, caprylyl glycol, pentylene glycol, potassium cetyl phosphate, myristic acid. [+/- may contain/peut contenir: ci 77491, ci 77492, ci 77499/iron oxides].
Shipping details
Estimated ship dimensions: 7 inches length x 2.4 inches width x 1.22 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Summary of reviews
This mascara has garnered positive feedback for its impressive ability to lengthen and volumize lashes without clumping. Guests appreciate the easy application and the wand design that allows for precise coating of both upper and lower lashes. The formula is noted for its long-lasting wear, even through sweat and humidity, making it a reliable choice for daily use. Many guests have found it to be a game changer in their makeup routine, offering bold results at an affordable price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 763 reviews
easy to apply: 4.82 out of 5
easy to remove: 4.41 out of 5
long lasting: 4.65 out of 5
quality: 4.6 out of 5
value: 4.55 out of 5
94% would recommend
193 recommendations
Best drugstore mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Aga - 2 days ago, Verified purchaser
- Hair color: Brunette
- Skin type: Oily
- Skin tone: Medium
- Eye color: Brown
Best drugstore mascara! Doesn’t clump. Great for everyday quick makeup
Buy it!
5 out of 5 stars
Thumbs up graphic, would recommend
Cren - 7 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
Love this! So much better than the other lash paradise one
Love
5 out of 5 stars
kaliw17_8695 - 16 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Really great drugstore brand. The want separates and coats lashes well. The color is truly dark black and stays on all day. Great value for the price!
Brush keeps breaking off wand
1 out of 5 stars
Steph - 22 days ago, Verified purchaser
The brush keeps breaking off the wand after just 2 uses. Bought two of these twice and both broke off after barely using it.
1 reply from L'OrealParisProductExpert team - 16 days ago
Hi there, Steph! We are so sorry to hear about your experience with our Paradise Big Deal Volumizing and Lengthening Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
I love the brush
5 out of 5 stars
katiew135_8060 - 22 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Very surprised about how much I like this mascara. I am very picky. I’ve always gotten the same kind and somehow I ended up liking this one. it’s got a nice application. It spreads my lashes apart.
Great!
4 out of 5 stars
emmaj146_9303 - 23 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I really like this mascara because it’s long lasting. The packaging is very cute and eye catching. The wand is useful with getting the inner and outer lashes.
Voluminous lashes
5 out of 5 stars
kalynndawn_308 - 23 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I received this product in exchange for my honest review. Overall, I found this product great! It was easy to apply and gave me voluminous lashes!
My new go-to
5 out of 5 stars
Thumbs up graphic, would recommend
Mads93 - 26 days ago, Verified purchaser
This mascara is hands down the best I've ever tried. Even better than high-end!
My holy grail mascata
5 out of 5 stars
Thumbs up graphic, would recommend
Shoe Addict2012 - 1 month ago
- Eye color: Brown
- Skin tone: Medium
- Hair color: Black
This mascara is the best drugstore mascara ever. My holy grail in my makeup bag. This mascara made my lashes look long and fanned them out. It didn’t come out of the tube like maybelline where it’s all clumpy and cakey. Save your money and buy this instead of the high end mascara. I loved this so much I bought another one after wearing it for over a month and a half.
Smudges Horribly :(
2 out of 5 stars
Thumbs down graphic, would not recommend
carolineg - 1 month ago, Verified purchaser
- Hair color: Brunette
- Skin type: Dry
- Eye color: Hazel
- Skin tone: Light
I wanted to love this so badly. It applies beautifully, but it smudges horribly. Really disappointing. Maybe the waterproof is better?
1 reply from L'OrealParisProductExpert team - 28 days ago
Hey there! Thank you for your feedback on our Paradise Big Deal Volumizing and Lengthening Mascara, we are sad to hear that this did not meet your expectations, and that it smudges. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Cumple
5 out of 5 stars
Naomi - 1 month ago
originally posted on lorealparisusa.com

[This review was collected as part of a promotion.] Excelente producto, cumple con su funcion de alargar las pestañas
Buy something else
1 out of 5 stars
Luci - 1 month ago, Verified purchaser
This mascara is definitely not clump resistant, it smudges, it’s not easy to wash away. I’d suggest you purchase something else.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hey there! Thank you for your feedback on our Paradise Big Deal Volumizing and Lengthening Mascara, we are sad to hear that this did not meet your expectations, and that you had clumps and smudging. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Big on lengthening and volumizing!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Beatrice Browne - 1 month ago, Verified purchaser
- Hair color: Brunette
- Skin concern: Aging
- Skin type: Normal
- Skin tone: Light
- Eye color: Green
Yes it is a BIG deal as it delivers the lengthening and volume I really need!!
Best mascara ever!
5 out of 5 stars
skylern1_2517 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is the best mascara ever! The brush is just the right size to coat each lash! The mascara stays on all day and does not flake at all. This has turned into my go to mascara.
Great volume and length
5 out of 5 stars
heather_coyote_5949 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is the first mascara I can layer to add length/volume and it doesn’t get clumpy. I don’t ever see it coming off throughout the day like some others have done. Best mascara I’ve used honestly.
New GRWM fave
5 out of 5 stars
clarar2837_150 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Love that it gets most of my hair on a one layer application. Love the wand applies so well to my bottom lashes not to big that it goes on your eye. Would love to see in different colors. Definitely a bang for your buck.
Not a fan-smudges terribly
2 out of 5 stars
Thumbs down graphic, would not recommend
Target customer - 2 months ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Skin type: Dry
- Eye color: Hazel
There are MUCH better drugstore mascaras that are cheaper. It lengthens ok, the volumizing isn’t great and it’s not very build able. My biggest complaint is that it smudged like crazy after just a couple hours, and I don’t have oily skin. Major raccoon eyes!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We appreciate you taking the time to reach out about our Paradise Big Deal Volumizing and Lengthening Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Underwhelming
3 out of 5 stars
Thumbs up graphic, would recommend
Carolyn - 2 months ago, Verified purchaser
- Hair color: Brunette
- Eye color: Green
This mascara is not dramatic enough for me. It fairly lengthening. It's definitely volumizing, but not very buildable. I think it's a subtle mascara.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there, Carolyn! Thank you for reaching out about our Paradise Big Deal Volumizing Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Major Length!!
5 out of 5 stars
rabia213_8981 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This mascara gives major length and volume!! I love loreal eye products and this one is amazing! I'm very much into lashes but I didn’t need to add any with this mascara. It's so bold in color and stays on all day! It gives me a beautiful even finish and lasts even through sweaty workouts! I love that it's so easy to apply and lasts all day. I receiveo the product for free from Influenster and Loreal in exchange for my honest review.
Clump Resistant...NOT!!!
1 out of 5 stars
hthrlanning - 2 months ago
originally posted on lorealparisusa.com

Clump Resistant?? I think not. This is the worst mascara. The wand is probably the culprit here. The tiny nonexistent bristles cant separate the lashes. It just clumps the mascara as soon as you put it on and the more you try to play with it the worse it gets. I regret buying this product so much.
1 reply from Consumer Care Center team - 2 months ago
Hi there! Thank you for sharing some feedback on our Big Deal Mascara Black Waterproof. We are sorry that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We suggest trying our Lash Paradise™ Waterproof Mascara. This product is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes. Check it out here: https://tinyurl.com/yem53xe8. We hope you give it a try and love it!