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L'oreal Serie Expert Vitamio Color Shampoo (1.5 Liter / 50.7 oz XXL Refill Size) Loreal Vitamin | Prevents color fading to prolong dye services

L'oreal Serie Expert Vitamio Color Shampoo (1.5 Liter / 50.7 oz XXL Refill Size) Loreal Vitamin | Prevents color fading to prolong dye services - 2 of 3L'oreal Serie Expert Vitamio Color Shampoo (1.5 Liter / 50.7 oz XXL Refill Size) Loreal Vitamin | Prevents color fading to prolong dye services - 3 of 3
L'oreal Serie Expert Vitamio Color Shampoo (1.5 Liter / 50.7 oz XXL Refill Size) Loreal Vitamin | Prevents color fading to prolong dye services - 1 of 3
$89.99 sale price when purchased online
$110.00 list price
Target Online store #3991

About this item

Highlights

  • Expertly designed with a vitamin-infused formula that protects and prolongs colour vibrancy, ensuring your hair stays bright, fresh, and full of shine after each wash.
  • Effectively cleanses while preserving moisture balance, preventing dyed hair from becoming dry, coarse, or brittle over time due to frequent washing or environmental exposure.
  • UV filters and antioxidants create an invisible shield against sun exposure, pollution, and heat styling, preventing premature fading and maintaining depth and richness.
  • Ultra-lightweight formula enhances natural softness and smoothness while preventing unwanted roughness, making it perfect for all colour-treated hair types.
  • Sustainably packaged in a large refill size, providing long-term care while minimizing plastic waste, ensuring both your hair and the environment benefit from its thoughtful design.

Description

Keeping colour-treated hair fresh, vibrant, and luminous requires the right care, and L’Oreal Serie Expert Vitamino Color Shampoo is formulated to do just that. Infused with antioxidant-rich vitamins and UV filters, this advanced shampoo protects against fading, dullness, and environmental aggressors that strip away colour intensity. The lightweight yet deeply nourishing formula helps maintain colour brilliance while strengthening hair fibers, preventing premature wear and dryness. Designed for all dyed hair types, it gently cleanses without compromising colour longevity, making it an essential addition to any colour-care routine. The XXL 50.7 oz refill size ensures salon-level care at home, providing extended use without frequent replacements.

Coloured hair needs specialized protection to maintain its vibrancy, and this colour-safe shampoo offers a dual-action approach—it both cleanses and fortifies. With a blend of vitamin-enriched ingredients, this formula locks in moisture, keeping strands hydrated, soft, and free from roughness. Unlike ordinary shampoos, this one works to preserve hair’s natural shine and smoothness, preventing the dry, brittle texture that can come with frequent washing. Its gentle yet effective cleansing action removes impurities without stripping colour molecules, ensuring your hair remains salon-fresh for weeks. Ideal for all hair textures, this shampoo provides unparalleled nourishment and colour enhancement.

Extend the life and radiance of your dyed hair with a shampoo that is designed to protect, strengthen, and enhance colour brilliance. This expertly crafted formula shields hair from external aggressors such as pollution, heat, and UV rays, which are known to contribute to fading and loss of vibrancy. Every wash infuses the hair with essential vitamins, helping it remain lustrous, soft, and full of vitality. Say goodbye to colour fading and dull tones—this shampoo provides long-lasting shine and hydration while ensuring hair remains silky, manageable, and fresh. Its XXL refill size delivers sustained, professional-quality results without the need for constant repurchasing.
Hair Type: All Hair Types
Product Warning: Use with adult supervision
Product Form: Cream
Beauty Purpose: Color Protection
Product Name: L'oreal Serie Expert Vitamio Color Shampoo (1.5 Liter / 50.7 oz XXL Refill Size) Loreal Vitamin | Prevents color fading to prolong dye services
Net weight: 50.7 fl oz (us)
Package Quantity: 1
TCIN: 93623142
UPC: 3711754152835
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Shipping details

Estimated ship dimensions: 4 inches length x 4 inches width x 5 inches height
Estimated ship weight: 0.6 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: SleekShop

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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