$12.57 sale price when purchased online
$17.95 list price
Target Online store #3991
About this item
Highlights
- Supima cotton is farmed to minimize environmental impact.
- Rare Supima® — the top 3% of cotton grown in the U.S.
- Combed for added softness
- Detailed with dobby weave
- Bath Towel is 650 grams per square meter
- 6 piece set includes 2 bath towels, 2 hand towels, 2 washcloths. 2 piece set includes 2 washcloths.
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Number of Pieces: 2
Piece 1: Bath Towel: 13 inches (L) x 13 inches (W), Quantity 2
Piece 2: Hand Towel: Quantity 2
Piece 3: Washcloth: Quantity 2
Fabric Name: Plush
Textile Material: 100% Cotton
Style: Assorted Bath Towel Set
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 91493085
UPC: 194742519866
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 13 inches length x 6 inches width x 1 inches height
Estimated ship weight: 0.32 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 569 reviews
Disappointed. Lots of snags.
2 out of 5 stars
- 1 month ago
originally posted on Lands' End
Lots of snagging! I ordered 12 bath towels, hand towels, washcloths and a bath sheet. 1/4 of them had snags immediately out of package. I washed them on cold delicate and several more became snagged- 1 snag became about 12 long loop in the middle of the towel. While they seemed soft, all are going back because I can’t afford the risk of actually using them with that high a price tag.
1 reply from Customer Care team - 1 month ago
Thank you for taking the time to share your review of the Supima Towels you recently purchased. We are sorry to hear that you were not completely satisfied with the towels you received. Your input is truly important to us, and we have shared it with the appropriate merchant team for further review and consideration. Feedback from customers helps our teams when making future product decisions. We welcome customers to return following our return policy when a product has not met their expectations. Please feel free to chat with (Chat button is located under the Help tab in the top right corner of landsend.com) or call 1-800-963-4816 to speak with one of our specialists if you need additional assistance.
Slightly waterproof
3 out of 5 stars
- 2 months ago
originally posted on Lands' End
Unlike other towels, these are slightly waterproof. With only one pass of the towel, skin is still wet. Must find a dry spot on the towel and do a second & third pass in order get truly dry.
Improved Rating Based on Performance
4 out of 5 stars
- 2 months ago
originally posted on Lands' End
I am revising my review of these towels from my one star rating in early November. I had complained of bad odor but 5-6 washings finally eliminated the smell. I still think they shouldn't arrive with an odor. I ordered two more after appreciating the generous size, great softness, good wicking away of water and quick drying after use. All performance areas were great. The long tags are annoying and I cut them off, only to find that the remaining white sliver of tag frays. Tags should be sewn down flat on two sides.
3 Different Shades of Gray
1 out of 5 stars
- 2 months ago
originally posted on Lands' End
I purchased a gray bath towel, gray hand towel, and 2 gray wash cloths. They are all different shades of gray! The wash cloths are much darker than the towels. And, we have to pay to return items! This is just not acceptable. When I buy a set of towels, I expect them to all be the same color!
Something’s Different-Not Better
2 out of 5 stars
- 2 months ago
originally posted on Lands' End
I bought a set of dark sand towels to coordinate with a recently purchased set of bath rugs. The rugs were purchased to replace rugs I had in antelope color, because you no longer had the rugs in antelope! Well, the dark sand rugs don’t match the towels (the color has a much yellower hue than the towels do), and the towels are ok, but why the large ribbon Lands End tag that replaces the subtle elegant tag on previous towels. And why are the new towels supposed to be washed in cold water and gentle cycle? I want to get my towels super clean, are these towels too delicate to stand up to a sturdy wash? It’s all puzzling. Something’s changed and is not the dependable product I’ve relied on previously.
1 reply from Customer Care team - 2 months ago
We are sorry to hear that the towel set you recently purchased did not meet your expectations. Your feedback is always welcome and appreciated. We do consider customer feedback and requests when making future product development decisions. We will share your feedback with the appropriate product manager for further review. Lands’ End is committed to providing the highest quality products and addressing concerns when needed. We encourage our customers to return following our return policy when a product has not met their expectations. Please reach out to us via Chat online (Chat button is the question mark in upper right corner of landsend.com) or call 1-800-963-4816 if you need further assistance with this item or help in starting a return.
Beyond expectations!
5 out of 5 stars
- 2 months ago
originally posted on Lands' End
These towels are soft, thick, absorbent and beautiful! The color is vibrant! I bought 2 sets!
Fades
1 out of 5 stars
- 2 months ago
originally posted on Lands' End
I ordered the antelope-colored bath towels three times over a few years. Had them replaced one of those times for free. The problem is that they fade to a gold color after a few washings (cold water, woolite colorguard detergent). I gave up and went with a totally different kind of towel from another company in a similar color, and have had no more problems.
Used to be good…
1 out of 5 stars
- 2 months ago
originally posted on Lands' End
I bought these towels a few years ago and I still have them! Amazing feel and they are holding up so well. I bought more recently and the color and feel has completely changed. They are differently sized than my older ones and the stitching is off too. The quality has just tanked for these unfortunately. Lands End why did you change these?? :(
My favorite towels!
5 out of 5 stars
- 3 months ago
originally posted on Lands' End
The whole family has been using these towels for 4 years. We love them and they have held up well. Colors are still as bright as when we first got them. I ordered a new set for my son who is staying with us for a while. They are so soft and absorbent. They also dry fairly quickly while hanging. They are dry for a shower the next day. These are the only towels I will purchase.
Not very absorbent
2 out of 5 stars
- 4 months ago
originally posted on Lands' End
Bought in September 24. They are beautiful and soft, but do NOT absorb well. I can’t get dry. They are also still damp the next day
Too much lint, slow to dry
2 out of 5 stars
- 4 months ago
originally posted on Lands' End
I wanted to love these. The towels are nice and thick and fluffy, however despite at least 5 trips through the wash and dryer they are perpetually linty. Also, they take forever to dry. My towel often still feels damp the next day. Unfortunately they’re being returned.
(no review title)
2 out of 5 stars
- 4 months ago
originally posted on Lands' End
I’ve been buying these towels and have always been happy with quality ,the new ones are very thin. I will be returning these.
Very soft, very good size, get you dried!
5 out of 5 stars
- 4 months ago
originally posted on Lands' End
Purchased a set of Supima Towels Aug 21, 2024. Both the wife & I love them. We have purchased a few sets of other different named towels over the past 4 or 5 years, but this is the first for these, & we are going to order more soon.
Thick fluffy towels!
5 out of 5 stars
- 4 months ago
originally posted on Lands' End
Really glad I bought these towels, and they definitely surpassed expectations! They have a luxurious feel and are as attractive as they are delightful to use. Very satisfied customer!
The ONLY towels I buy—for 40 years
5 out of 5 stars
- 5 months ago
originally posted on Lands' End
The best and ONLY towels to buy—I have been buying Land’s end supima towel sets for 40 years (!!)
Doesn’t dry you off
3 out of 5 stars
- 5 months ago
originally posted on Lands' End
I purchased two of these bath towels to see how they are. Yes they are fluffy and soft however they do not dry you. It’s frustrating. The search continues for absorbent bath towels…
Very Plush towel
5 out of 5 stars
- 5 months ago
originally posted on Lands' End
Best quality towel I have purchased. Very plush. Bath sheet is big and exactly what I needed
Different color than expected
4 out of 5 stars
- 5 months ago
originally posted on Lands' End
The quality is excellent. The only complaint is these must be from an older dye lot than the set of towels purchased at the same time. The blue is distinctively lighter than the set I hoped to match. Oh well.
Just what I've been looking for!
5 out of 5 stars
- 6 months ago
originally posted on Lands' End
I've been looking for towels that were the right shade of green for a couple of years now. Everything I found was either too dark or too light. These are perfect! And the towels are very nice quality - generously sized and very soft. They also laundered very well (and did not shed a lot in the dryer like most new towels do). Ordering more!!
Problem with the color
2 out of 5 stars
- 6 months ago
originally posted on Lands' End
I washed the bath towel, hand towel and washcloth three or four times in cool water with no bleach. The towels are fine, but the washcloth has lost a lot of its yellow color. This is very disappointing.