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Lands' End Premium Supima Cotton 6-Piece Bath Towel Set - Assorted Bath Towel Set - Royal Burgundy

Lands' End Premium Supima Cotton 6-Piece Bath Towel Set - Assorted Bath Towel Set - Royal Burgundy - image 1 of 2
Lands' End Premium Supima Cotton 6-Piece Bath Towel Set - Assorted Bath Towel Set - Royal Burgundy - image 2 of 2
Lands' End Premium Supima Cotton 6-Piece Bath Towel Set - Assorted Bath Towel Set - Royal Burgundy - image 1 of 2
$87.96 sale price when purchased online
$109.95 list price
Target Online store #3991

About this item

Highlights

  • Supima cotton is farmed to minimize environmental impact.
  • Rare Supima® — the top 3% of cotton grown in the U.S.
  • Combed for added softness
  • Detailed with dobby weave
  • Bath Towel is 650 grams per square meter
  • 6 piece set includes 2 bath towels, 2 hand towels, 2 washcloths. 2 piece set includes 2 washcloths.

Description

Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Number of Pieces: 6
Piece 1: Bath Towel: 56 inches (L) x 30 inches (W), Quantity 2
Piece 2: Hand Towel: 30 inches (L) x 19 inches (W), Quantity 2
Piece 3: Washcloth: 13 inches (L) x 13 inches (W), Quantity 2
Fabric Name: Plush
Style: Assorted Bath Towel Set
Textile Material: 100% Cotton
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 93192979
UPC: 197230119319
Origin: imported

The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.

We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.

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Shipping details

Estimated ship dimensions: 17 inches length x 12 inches width x 5 inches height
Estimated ship weight: 4.1 pounds
item ships from third party seller: Lands' End

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.5 out of 5 stars with 876 reviews

Still like new!

5 out of 5 stars
- 14 days ago
originally posted on Lands' End
We have had these towels a bit over a month, and they still feel fluffy new! They launder beautifully and look great. But the best is their soft feel.
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Great color, poor quality

1 out of 5 stars
- 15 days ago
originally posted on Lands' End
The color of the towels was absolutely amazing. However, I returned the towels due to the lack of quality of the actual towel. They are extremely thin. I'm uncertain what has happened at Lands End as in the past the quality of items was of high standards. These towels are not.
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Wonderful Towel Set

5 out of 5 stars
- 16 days ago
originally posted on Lands' End
Soft and beautiful. I liked them so much that I ordered another set.
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Love these Towels

5 out of 5 stars
- 19 days ago
originally posted on Lands' End
This towel set is terrific. The color matched the catalog and was just what I wanted. The towels are soft. They dry people well. They come through the laundry looking like new.
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Best Towels

5 out of 5 stars
- 23 days ago
originally posted on Lands' End
Best, fluffiest, most absorbent towels I have ever purchased. The color is vibrant, doesn't fade or ravel in the wash.
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Nice quality towel.

4 out of 5 stars
- 26 days ago
originally posted on Lands' End
I love the texture of the towels. However the color shown and the color of the towel is very much different.
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(no review title)

4 out of 5 stars
- 27 days ago
originally posted on Lands' End
This is the 3rd time I've bought these towels. I like them very much, but this time they seem more prone to snagging. I've already cut off snags on more than 1 piece of the set, and it's only been a couple of weeks. Still, soft & absorbent.
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Perfect towels in sets or individually

5 out of 5 stars
- 28 days ago
originally posted on Lands' End
Land's End has really nice towels and this is my current favorite. Waiting for the Agate color to come back in stock. These are the Supima Cotton Towels. Soft and fluffy, but they don't lint all over. Beautiful right out of the washer/dryer.
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Manufacturing and Quality Change

1 out of 5 stars
- 29 days ago
originally posted on Lands' End
I’ve ordered these towels for years, both for my own family and as wedding gifts. I ordered a new bath towel last week and was surprised to see that the quality had plummeted. The towels used to be made in Turkey and they were heavy, thick, and plush. Now, they are made in India and are about half as thick as they were in years prior. I’m extremely disappointed and I will have to find a new source for towels in the future. I would have happily paid more for the same towels from the same manufacturer in Turkey. I wish you wouldn’t have changed anything.
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Great sale price and luxurious

4 out of 5 stars
- 29 days ago
originally posted on Lands' End
I bought multiple sets of these towels based on reviews. I can't say they're the best towels I've ever had, but they are incredibly thick and feel very luxurious I wish they were better at absorbing water, but it may be that they have sizing and need to be washed a few more times. I am not unhappy with these I am thrilled that I got the met a great price. I wish they had more colors
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Nice large towels

4 out of 5 stars
- 30 days ago
originally posted on Lands' End
Bought these towels because our old ones just weren’t absorbent enough. Towels are moderately more absorbent than our old ones. Biggest problem is all the lint and fuzz they shed in the dryer, even after being laundered greater than 10 times.
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Supima Towel set

1 out of 5 stars
- 1 month ago
originally posted on Lands' End
The towels are thin and definitely not the quality I expected from Lands End,especially for the price of the product.Very disappointed..Will not buy again!😢
1 reply from Customer Care team - 1 month ago
Thank you for sharing your review. We are sorry to hear that the towels you purchased did not meet your expectations. Your feedback is always welcome and appreciated. We do consider customer feedback and requests when making future product development decisions. We will share your feedback with the appropriate product manager for further review. Lands’ End is committed to providing the highest quality products and addressing concerns when needed. We encourage our customers to return following our return policy when a product has not met their expectations. Please reach out to us via Chat online (Chat button is located under the Help tab in the top right corner of landsend.com) or call 1-800-963-4816 if you need further assistance with this item or help in starting a return.
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Love Them

5 out of 5 stars
- 1 month ago
originally posted on Lands' End
I can’t say enough about these towels. Love them and have been using them for years now the make great gifts too!
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VERY DISAPPOINTED. NOT THE SAME QUALITY

1 out of 5 stars
- 2 months ago
originally posted on Lands' End
I have been buying the supima cotton bath towels for 25 years, and loved them. This last purchase was very disappointing. Not the same quality, I can tell just by touching the towels. Going back asap! I'm done with lands end.
1 reply from Customer Care team - 2 months ago
Thank you for leaving your honest review of the Supima Towels you recently purchased. We are sorry to hear that these towels did not meet your expectations. Our goal is to always provide our customers with the highest quality products and services, addressing concerns when needed. Your experience has been forwarded on to the appropriate product manager for further review. If we have not already successfully resolved this matter, at your convenience, please contact us via Chat online (Chat button is located under the Help tab in the top right corner of landsend.com) or call 1-800-963-4816 to speak with one of our specialists for assistance.
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Luxurious towels!

5 out of 5 stars
- 2 months ago
originally posted on Lands' End
I got these two weeks ago. These are beautiful, luxurious towels and have washed well. I have now ordered more.
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Just Okay

3 out of 5 stars
- 2 months ago
originally posted on Lands' End
I am a bit vanilla on these towels. They don't seem to be of the same quality that I've received from Lands' End in the past.
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Not like most towels

3 out of 5 stars
- 2 months ago
originally posted on Lands' End
I was surprised when I read the washing instructions. You have to wash these towels like delicate old lace! My washer has a towel cycle but don't use it on these towels. Delicate, cold water , low heat to dry. Just too much trouble for towels! Takes far too long. Pretty to look at but awful for upkeep.
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Supima Cotton Towels

3 out of 5 stars
- 2 months ago
originally posted on Lands' End
We purchased two Supima CottonTowel 6-piece sets a few weeks ago. We have used Supima towels for over 20 years and have loved them! Unfortunately, the towels we recently received are far different from our past purchases. They are not as absorbent and texture is vastly different.
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Color good

1 out of 5 stars
- 2 months ago
originally posted on Lands' End
I’m disappointed in the towels. They don’t dry the body well. Unlike your towels I bought a few years ago.
1 reply from Customer Care team - 2 months ago
Thank you for taking the time to share your review. We are sorry to hear that you were not completely satisfied with the performance of these towels. Your input is truly important to us, and we have shared it with the appropriate merchant team for further review and consideration. Feedback from customers helps our teams when making future product decisions. We welcome customers to return following our return policy when a product has not met their expectations. Please feel free to chat with (Chat button is the question mark in upper right corner of landsend.com) or call 1-800-963-4816 to speak with one of our specialists if you need additional assistance.
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Inconsistent quality depending on color

4 out of 5 stars
- 2 months ago
originally posted on Lands' End
All of the towels in my house are LE Premium Supima Cotton towels. This time I bought 3 sets of washcloths. One set was burgundy and two sets were dusty blue. When I opened the dusty blue packages I immediately noticed these were not the same quality of fabric or workmanship as the towels I have previously purchased. However, the burgundy towels were thick, good quality fabric and good quality workmanship. The dusty blue were thin, not plush, and the workmanship was not great. I'm disappointed in the dusty blue and not sure why color would make a difference but it almost seems like they were made by two different manufacturers. The photo of the two washcloths side by side is after they were both washed and dried, folded and pressed down with my hand. I would recommend the burgundy but not the dusty blue.
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