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Lands' End Premium Supima Cotton Towel

Lands' End Premium Supima Cotton Towel - 2 of 3Lands' End Premium Supima Cotton Towel - 3 of 3
Lands' End Premium Supima Cotton Towel - 1 of 3
$17.95 when purchased online
Target Online store #3991

About this item

Highlights

  • Supima cotton is farmed to minimize environmental impact.
  • Rare Supima® — the top 3% of cotton grown in the U.S.
  • Combed for added softness
  • Detailed with dobby weave
  • Bath Towel is 650 grams per square meter

Description

Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Dimensions (Overall): 30.0 inches (L), 19.0 inches (W)
Fabric Name: Plush
Style: Bath Towel
Textile Material: 100% Cotton
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 93013815
UPC: 194742606207
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

lands end
bath towels

Size Measurement
Washcloth 13''x13''
Hand Towel 19''x30''
Bath Towel 30''x56''
Bath Sheet 36''x70''

All Sizes in Inches Unless Otherwise Stated

Shipping details

Estimated ship dimensions: 11.25 inches length x 6.25 inches width x 2.75 inches height
Estimated ship weight: 0.52 pounds
item ships from third party seller: Lands' End

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Summary of reviews

The towels have received mixed feedback from guests, highlighting their softness, absorbency, and generous sizing as standout features. Many guests appreciate the variety of colors available and the luxurious feel of the fabric. However, some have expressed disappointment regarding quality inconsistencies, such as shedding and color mismatches. Overall, these towels are a great choice for those seeking comfort and style in their bathroom essentials.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 2438 reviews
    0% would recommend
    1 recommendations

    Not what they use to be

    3 out of 5 stars
    - 26 days ago
    originally posted on Lands' End
    I loved towels and order several sets and colors. They washed so well, the colors were lovely, the sizes were generous. NOW the colors as with much of Lands End fabrics and clothing, are dark and drab. As mentioned by another user the towel fabric does unravel or looks stagged after a couple of washings. NOT WHAT THEY USE TO BE!!
    Did you find this review helpful?

    Fluffy!

    5 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
    Extremely absorbant and very fluffy. A great buy, especially on sale!
    Did you find this review helpful?

    Too big!

    3 out of 5 stars
    - 3 months ago
    originally posted on Lands' End
    Towels are fine, but too large for hand towels. They don’t fit on my towel bar next to the vanity.
    Did you find this review helpful?

    High quality towels

    5 out of 5 stars
    - 3 months ago
    originally posted on Lands' End
    Love these towels! Soft to the touch -- love the blue color. Adding our names is such a nice look.
    Did you find this review helpful?

    Shelly

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Shelly - 4 months ago, Verified purchaser
    This material was very thin and the color was washed out
    Did you find this review helpful?

    Soft, fluffy towels

    5 out of 5 stars
    - 4 months ago
    originally posted on Lands' End
    My husband bought me 2 sets of these towels and I am loving them. They are soft and big and get me dry quickly. One of my favorite things is how large the towels are! I love how generously sized the towels are and they feel good against my skin. They dry quickly, also.
    Did you find this review helpful?

    Very soft.

    5 out of 5 stars
    - 4 months ago
    originally posted on Lands' End
    I bought these and am very satisfied but I have tried to order two more hand towels but can’t find them on your site. The color is rich burgandy.
    Did you find this review helpful?

    Bathroom

    5 out of 5 stars
    - 4 months ago
    originally posted on Lands' End
    I love these hand towels and wash cloths. They are thick and soft. Good quality!
    Did you find this review helpful?

    Nice and fluffy

    4 out of 5 stars
    - 5 months ago
    originally posted on Lands' End
    They are quality towels like I expect from LE. My only disappointment was that they looked blue in the catalog, which was what I wanted, but the blue color is closer to aqua. I kept them anyway, but wish LE carried a true blue towel.
    Did you find this review helpful?

    Lands End Supima Cotton Towels

    5 out of 5 stars
    - 6 months ago
    originally posted on Lands' End
    Let’s put this in perspective. I bought two bath sheets and four hand towels. All have been washed and are GREAT quality. Keep in mind, others who give them a low rating, may have hard water. Meaning they’re being washed in water that has a high mineral content, without a home water softener. Another issue may be, over drying on high heat. As for not color matching to previously bought towels. This should be expected. As with anything else, tile, carpet, draperies… when manufactured have slightly different dye lots.
    Did you find this review helpful?

    Great soft & fluffy towels

    5 out of 5 stars
    - 6 months ago
    originally posted on Lands' End
    Soft, fluffy and wonderful. So happy that I got these.
    Did you find this review helpful?

    Inconsistent colors

    1 out of 5 stars
    - 6 months ago
    originally posted on Lands' End
    I love the quality of these towels and have been using them for years. I had a set of towels in Shale Gray and they were a nice color. I had to replace the bath mat and hand towels - not only do they look more blue than gray and not match the previous set but both of the new purchases aren't the same color as each other! I am now the annoyed owner of a light gray bath towel, a blue-gray mat, and light blue hand towels, all with the same tag. Very disappointing.
    1 reply from Customer Care team - 6 months ago
    Thank you for sharing your review. We are sorry to hear that the color of the towels and mat you purchased did not match and are not a match to the towels you previously purchased. Your feedback is always welcome and appreciated. We do consider customer feedback and requests when making future product development decisions. We will share your feedback with the appropriate product manager for further review. Please be aware that new pieces will rarely match pieces that have been used and washed several times as this will change the coloring. Lands’ End is committed to providing the highest quality products and addressing concerns when needed. We encourage our customers to return following our return policy when a product has not met their expectations. Please reach out to us via Chat online (Chat button is the question mark in upper right corner of landsend.com) or call 1-800-963-4816 if you need further assistance with this purchase.
    Did you find this review helpful?

    Soft hand towel

    5 out of 5 stars
    - 7 months ago
    originally posted on Lands' End
    I bought this towel over a month ago - actually gets softer as it is washed. Wonderful color.
    Did you find this review helpful?

    Issues with colors matching

    3 out of 5 stars
    - 7 months ago
    originally posted on Lands' End
    I love the feel and quality of these towels overall, with one major exception—the color can vary a LOT even if you’re ordering the same one. I have tried making two separate orders of shale gray towels to match the set I already have, only to get ones that are lighter and more blue toned. Pretty frustrating if you expect to be able to just order replacements of a nice set as needed. I know some variation in dye lots is expected, but this is a pretty big difference.
    Did you find this review helpful?

    Upscale, soft and larger sized hand towel

    5 out of 5 stars
    - 7 months ago
    originally posted on Lands' End
    First, I bought 4 to use as a face towel, to see how they fare; after 20+ washes they held up really well. we were especially pleased with the larger size, and with how soft they stay. We do not use laundry softeners. They still look new too! Then, I ordered 12 more, to replace the hand towels we use for our daily showers. Everybody in this household (4 ppl) is very happy with the new towels. We'll buy some more to replace all the old towels (also all 100% cotton, same density, but NOT supima, and smaller sized). These towels are a great upgrade!
    Did you find this review helpful?

    Not Absorbent...

    2 out of 5 stars
    - 8 months ago
    originally posted on Lands' End
    I was really hoping these towels would be what I was looking for..ABSORBENT TERRY TOWELS. These are not that. They are slick..do not absorb and not great quality that I expect from Lands End. Even after several washing they are not much better !!!
    Did you find this review helpful?

    High quality towels!

    5 out of 5 stars
    - 8 months ago
    originally posted on Lands' End
    These towels are so soft and absorbent. I just love them.
    Did you find this review helpful?

    I love Lands Ends Hand Towels

    5 out of 5 stars
    - 8 months ago
    originally posted on Lands' End
    Longer than normal hand towels and very absorbent. I love Lands Ends Hand Towels
    Did you find this review helpful?

    Beautiful towels

    5 out of 5 stars
    - 8 months ago
    originally posted on Lands' End
    Love the color and how SOFT it is. Launders great.
    Did you find this review helpful?

    Colors don’t match

    2 out of 5 stars
    - 9 months ago
    originally posted on Lands' End
    I bought these to complete a set the color is completely different than the bath towel I ordered a month before. Didn’t notice until i remove The tags so guess I am stuck with them
    Did you find this review helpful?

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