$34.95 when purchased online
Target Online store #3991
About this item
Highlights
- Supima cotton is farmed to minimize environmental impact.
- Rare Supima® — the top 3% of cotton grown in the U.S.
- Combed for added softness
- Detailed with dobby weave
- Bath Towel is 650 grams per square meter
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Dimensions (Overall): 56.0 inches (L), 30.0 inches (W)
Fabric Name: Plush
Style: Bath Towel
Textile Material: 100% Cotton
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 92660646
UPC: 194743747923
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 13 inches length x 9 inches width x 4 inches height
Estimated ship weight: 1.49 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 2153 reviews
0% would recommend
1 recommendations
So soft and fluffy!
5 out of 5 stars
- 6 days ago
originally posted on Lands' End
So soft and fluffy! I absolutely love my new towels. The color is lovely in my bathroom. I’m so glad I finally received them.
They are everything one would want in a bath towel
5 out of 5 stars
- 13 days ago
originally posted on Lands' End
I bought 2 of the bath towels as a gift for my very "picky" son, and he is quite pleased with them.
towels
5 out of 5 stars
- 13 days ago
originally posted on Lands' End
Best towels! Very absorbent and soft. My only complaint is that they are too big.
Light, fluffy and absorbent towels.
5 out of 5 stars
- 13 days ago
originally posted on Lands' End
These are light, soft, fluffy towels that absorb a lot of water. The colors are rich.
Covered in Loose Threads
1 out of 5 stars
- 28 days ago
originally posted on Lands' End
Terrible. I bought these, washed and dried them, and they are covered in loose strings all over every towel. I don't know who the heck is rating these 5 stars because they are garbage.
Best towels
5 out of 5 stars
- 28 days ago
originally posted on Lands' End
I received these wonderful towels for Christmas and they have gone to the top my list for most favorite towels. I seriously have total strangers how great of towels they are- thick, plush and wash and dry beautifully. They look the same, as when I opened them! And the personalization really is nice!
Pure Luxury!
5 out of 5 stars
- 1 month ago
originally posted on Lands' End
Super thick, soft, and absorbent. Washes well and almost no lint! I have washed them 3 times and they are sturdy. 5 star spa quality and ample sized. Pure luxury!
Shelly
2 out of 5 stars
Thumbs down graphic, would not recommend
Shelly - 1 month ago, Verified purchaser
This material was very thin and the color was washed out
Horrible quality; don’t spend your money on this
1 out of 5 stars
- 1 month ago
originally posted on Lands' End
Do not waste your time or money on these towels. I don’t understand what is happening at lands end, but the quality has really disappeared. I have purchased from this company for many years and have towels from 5 years ago that are much better quality. However the past year or so, the quality has changed. I don’t know if they changed manufacture companies or have cut back due to higher prices of goods needed to produce these items. These towels shredded the VERY FIRST Time I washed them, BEFORE using. Sending them back!! Please bring back the quality goods you were known for.
1 reply from Customer Care team - 1 month ago
Thank you for taking the time to share your review of the Supima Towels you recently purchased. We are sorry to hear that the towels you received came apart in the wash. Your input is truly important to us, and we have shared it with the appropriate merchant team for further review and consideration. Feedback from customers helps our teams when making future product decisions. If we have not already successfully resolved this matter, at your convenience, please contact us via Chat online (Chat button is located under the Help tab in the top right corner of landsend.com) or call 1-800-963-4816 to speak with one of our specialists for assistance.
Excellent bath towels!
5 out of 5 stars
- 2 months ago
originally posted on Lands' End
These bath towels were a gift and were happily received. It is always a good time to have a new set of towels. Lands End Supima Cotton towels are of excellent quality. The blue color match well with the bathrooms in which they will now reside!
Nice and soft
5 out of 5 stars
- 2 months ago
originally posted on Lands' End
I was looking for a soft towel and I found it in this one.
Supima Cotton Towels
4 out of 5 stars
- 2 months ago
originally posted on Lands' End
I like this towel set. The color is great and the cotton is very soft and absorbent.
To thin and lightweight
3 out of 5 stars
- 2 months ago
originally posted on Lands' End
I have purchased these towels every other year for 20 years. This year, I instantly noticed right out of the box that these are thinner and much lighter than the previous version. It was so noticeable that I thought I had ordered and/or received different towels. When I checked online, I noticed that the “Turkish Quick Dry” towels are lighter weight than the Supima towels I have used for so long. Unless I received the “Turkish Quick Dry” towels and not the Supima, this new version of the Supima towel is disappointing for me. While disappointing, it is still a relatively good luxury item. However, the previous version is the best towel I have ever owned.
Super Soft
5 out of 5 stars
- 2 months ago
originally posted on Lands' End
Upgraded Towels. Researched prior to purchase and these are super soft. I feel and see the difference. Worth every penny.
Disappointed. Lots of snags.
2 out of 5 stars
- 2 months ago
originally posted on Lands' End
Lots of snagging! I ordered 12 bath towels, hand towels, washcloths and a bath sheet. 1/4 of them had snags immediately out of package. I washed them on cold delicate and several more became snagged- 1 snag became about 12 long loop in the middle of the towel. While they seemed soft, all are going back because I can’t afford the risk of actually using them with that high a price tag.
1 reply from Customer Care team - 2 months ago
Thank you for taking the time to share your review of the Supima Towels you recently purchased. We are sorry to hear that you were not completely satisfied with the towels you received. Your input is truly important to us, and we have shared it with the appropriate merchant team for further review and consideration. Feedback from customers helps our teams when making future product decisions. We welcome customers to return following our return policy when a product has not met their expectations. Please feel free to chat with (Chat button is located under the Help tab in the top right corner of landsend.com) or call 1-800-963-4816 to speak with one of our specialists if you need additional assistance.
Slightly waterproof
3 out of 5 stars
- 3 months ago
originally posted on Lands' End
Unlike other towels, these are slightly waterproof. With only one pass of the towel, skin is still wet. Must find a dry spot on the towel and do a second & third pass in order get truly dry.
Improved Rating Based on Performance
4 out of 5 stars
- 3 months ago
originally posted on Lands' End
I am revising my review of these towels from my one star rating in early November. I had complained of bad odor but 5-6 washings finally eliminated the smell. I still think they shouldn't arrive with an odor. I ordered two more after appreciating the generous size, great softness, good wicking away of water and quick drying after use. All performance areas were great. The long tags are annoying and I cut them off, only to find that the remaining white sliver of tag frays. Tags should be sewn down flat on two sides.
Love these towels!
5 out of 5 stars
- 3 months ago
originally posted on Lands' End
I've been buying the Supima bath towels for years. Great quality at a reasonable price!
Big and soft, absorbant and durable for years
5 out of 5 stars
- 3 months ago
originally posted on Lands' End
I’ve replaced the old set and love this set just as much!
3 Different Shades of Gray
1 out of 5 stars
- 3 months ago
originally posted on Lands' End
I purchased a gray bath towel, gray hand towel, and 2 gray wash cloths. They are all different shades of gray! The wash cloths are much darker than the towels. And, we have to pay to return items! This is just not acceptable. When I buy a set of towels, I expect them to all be the same color!