EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Lands' End Premium Supima Cotton Towel

Lands' End Premium Supima Cotton Towel - 2 of 3Lands' End Premium Supima Cotton Towel - 3 of 3
Lands' End Premium Supima Cotton Towel - 1 of 3
$14.96 sale price when purchased online
$19.95 list price
Target Online store #3991

About this item

Highlights

  • Supima cotton is farmed to minimize environmental impact.
  • Rare Supima® — the top 3% of cotton grown in the U.S.
  • Combed for added softness
  • Detailed with dobby weave
  • Bath Towel is 650 grams per square meter

Description

Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Dimensions (Overall): 30.0 inches (L), 19.0 inches (W)
Fabric Name: Plush
Style: Bath Towel
Textile Material: 100% Cotton
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 92660663
UPC: 194743749156
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

lands end
bath towels

Size Measurement
Washcloth 13''x13''
Hand Towel 19''x30''
Bath Towel 30''x56''
Bath Sheet 36''x70''

All Sizes in Inches Unless Otherwise Stated

Shipping details

Estimated ship dimensions: 11.25 inches length x 6.25 inches width x 2.75 inches height
Estimated ship weight: 0.52 pounds
item ships from third party seller: Lands' End

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Summary of reviews

The towels have received mixed feedback from guests, highlighting their softness, absorbency, and generous sizing as standout features. Many guests appreciate the variety of colors available and the luxurious feel of the fabric. However, some have expressed disappointment regarding quality inconsistencies, such as shedding and color mismatches. Overall, these towels are a great choice for those seeking comfort and style in their bathroom essentials.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 2441 reviews
    0% would recommend
    1 recommendations

    Shale Gray More Blue

    4 out of 5 stars
    - 17 days ago
    originally posted on Lands' End
    Have purchased towels in the past and quite happy with them. Thought I would refresh and purchase new. Ordered sets in both Rich Steel and Shale Gray. Rich Steel color is as pictured; however, Shale Gray is more blue than gray and in photo on line represents as more gray. Hoping the quality upholds as did last purchase. Beware when ordering Shale Gray.
    Did you find this review helpful?

    Color does not match!!!

    1 out of 5 stars
    - 20 days ago
    originally posted on Lands' End
    I bought the Roasted Walnut Supima towels with bath matts of the same color name. Love the towels but SO DISAPPOINTED that the matt color is not even close. It is way lighter - about half the shade of the towels - and much grayer. Looks kind of like it was faded. No one could tell me if there is a better match co I am returning the entire order.
    Did you find this review helpful?

    Not what they use to be

    3 out of 5 stars
    - 27 days ago
    originally posted on Lands' End
    I loved towels and order several sets and colors. They washed so well, the colors were lovely, the sizes were generous. NOW the colors as with much of Lands End fabrics and clothing, are dark and drab. As mentioned by another user the towel fabric does unravel or looks stagged after a couple of washings. NOT WHAT THEY USE TO BE!!
    Did you find this review helpful?

    Fluffy!

    5 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
    Extremely absorbant and very fluffy. A great buy, especially on sale!
    Did you find this review helpful?

    Terrible decline in quality

    1 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
    Washing instructions are now wash in cold water on delicate cycle. These made in India towels are thin, seem to get pulls when you look at them crosswise, ends are not sewn well, and are a huge decrease in quality from the prior version made in Turkey. The rose color is not rose, it's a coral as noted by an another reviewer. I have bought these towels for more than 15 years. I will have to buy two replacement towels of this current version just to keep a set intact when they go on clearance, then no more of these until you wake up Lands End and find a vendor that can manufacture a decent towel.
    Did you find this review helpful?

    Too big!

    3 out of 5 stars
    - 3 months ago
    originally posted on Lands' End
    Towels are fine, but too large for hand towels. They don’t fit on my towel bar next to the vanity.
    Did you find this review helpful?

    Covered in Loose Threads

    1 out of 5 stars
    - 3 months ago
    originally posted on Lands' End
    Terrible. I bought these, washed and dried them, and they are covered in loose strings all over every towel. I don't know who the heck is rating these 5 stars because they are garbage.
    Did you find this review helpful?

    Best towels

    5 out of 5 stars
    - 3 months ago
    originally posted on Lands' End
    I received these wonderful towels for Christmas and they have gone to the top my list for most favorite towels. I seriously have total strangers how great of towels they are- thick, plush and wash and dry beautifully. They look the same, as when I opened them! And the personalization really is nice!
    Did you find this review helpful?

    Pure Luxury!

    5 out of 5 stars
    - 3 months ago
    originally posted on Lands' End
    Super thick, soft, and absorbent. Washes well and almost no lint! I have washed them 3 times and they are sturdy. 5 star spa quality and ample sized. Pure luxury!
    Did you find this review helpful?

    High quality towels

    5 out of 5 stars
    - 3 months ago
    originally posted on Lands' End
    Love these towels! Soft to the touch -- love the blue color. Adding our names is such a nice look.
    Did you find this review helpful?

    Shelly

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Shelly - 4 months ago, Verified purchaser
    This material was very thin and the color was washed out
    Did you find this review helpful?

    Soft, fluffy towels

    5 out of 5 stars
    - 4 months ago
    originally posted on Lands' End
    My husband bought me 2 sets of these towels and I am loving them. They are soft and big and get me dry quickly. One of my favorite things is how large the towels are! I love how generously sized the towels are and they feel good against my skin. They dry quickly, also.
    Did you find this review helpful?

    Very soft.

    5 out of 5 stars
    - 4 months ago
    originally posted on Lands' End
    I bought these and am very satisfied but I have tried to order two more hand towels but can’t find them on your site. The color is rich burgandy.
    Did you find this review helpful?

    Bathroom

    5 out of 5 stars
    - 4 months ago
    originally posted on Lands' End
    I love these hand towels and wash cloths. They are thick and soft. Good quality!
    Did you find this review helpful?

    Disappointed. Lots of snags.

    2 out of 5 stars
    - 5 months ago
    originally posted on Lands' End
    Lots of snagging! I ordered 12 bath towels, hand towels, washcloths and a bath sheet. 1/4 of them had snags immediately out of package. I washed them on cold delicate and several more became snagged- 1 snag became about 12 long loop in the middle of the towel. While they seemed soft, all are going back because I can’t afford the risk of actually using them with that high a price tag.
    1 reply from Customer Care team - 5 months ago
    Thank you for taking the time to share your review of the Supima Towels you recently purchased. We are sorry to hear that you were not completely satisfied with the towels you received. Your input is truly important to us, and we have shared it with the appropriate merchant team for further review and consideration. Feedback from customers helps our teams when making future product decisions. We welcome customers to return following our return policy when a product has not met their expectations. Please feel free to chat with (Chat button is located under the Help tab in the top right corner of landsend.com) or call 1-800-963-4816 to speak with one of our specialists if you need additional assistance.
    Did you find this review helpful?

    Slightly waterproof

    3 out of 5 stars
    - 5 months ago
    originally posted on Lands' End
    Unlike other towels, these are slightly waterproof. With only one pass of the towel, skin is still wet. Must find a dry spot on the towel and do a second & third pass in order get truly dry.
    1 guest found this review helpful. Did you?

    Improved Rating Based on Performance

    4 out of 5 stars
    - 5 months ago
    originally posted on Lands' End
    I am revising my review of these towels from my one star rating in early November. I had complained of bad odor but 5-6 washings finally eliminated the smell. I still think they shouldn't arrive with an odor. I ordered two more after appreciating the generous size, great softness, good wicking away of water and quick drying after use. All performance areas were great. The long tags are annoying and I cut them off, only to find that the remaining white sliver of tag frays. Tags should be sewn down flat on two sides.
    Did you find this review helpful?

    3 Different Shades of Gray

    1 out of 5 stars
    - 5 months ago
    originally posted on Lands' End
    I purchased a gray bath towel, gray hand towel, and 2 gray wash cloths. They are all different shades of gray! The wash cloths are much darker than the towels. And, we have to pay to return items! This is just not acceptable. When I buy a set of towels, I expect them to all be the same color!
    Did you find this review helpful?

    Something’s Different-Not Better

    2 out of 5 stars
    - 5 months ago
    originally posted on Lands' End
    I bought a set of dark sand towels to coordinate with a recently purchased set of bath rugs. The rugs were purchased to replace rugs I had in antelope color, because you no longer had the rugs in antelope! Well, the dark sand rugs don’t match the towels (the color has a much yellower hue than the towels do), and the towels are ok, but why the large ribbon Lands End tag that replaces the subtle elegant tag on previous towels. And why are the new towels supposed to be washed in cold water and gentle cycle? I want to get my towels super clean, are these towels too delicate to stand up to a sturdy wash? It’s all puzzling. Something’s changed and is not the dependable product I’ve relied on previously.
    1 reply from Customer Care team - 5 months ago
    We are sorry to hear that the towel set you recently purchased did not meet your expectations. Your feedback is always welcome and appreciated. We do consider customer feedback and requests when making future product development decisions. We will share your feedback with the appropriate product manager for further review. Lands’ End is committed to providing the highest quality products and addressing concerns when needed. We encourage our customers to return following our return policy when a product has not met their expectations. Please reach out to us via Chat online (Chat button is the question mark in upper right corner of landsend.com) or call 1-800-963-4816 if you need further assistance with this item or help in starting a return.
    Did you find this review helpful?

    Nice and fluffy

    4 out of 5 stars
    - 5 months ago
    originally posted on Lands' End
    They are quality towels like I expect from LE. My only disappointment was that they looked blue in the catalog, which was what I wanted, but the blue color is closer to aqua. I kept them anyway, but wish LE carried a true blue towel.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy