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Launching & Building a Brand for Dummies - by Amy Will (Paperback)

Launching & Building a Brand for Dummies - by  Amy Will (Paperback) - 1 of 1
$16.80 sale price when purchased online
$29.99 list price
Target Online store #3991

About this item

Highlights

  • Create a strong brand DNA--and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one.
  • About the Author: Amy Will launched her first business at just 24 years old, and has since established four successful brands.
  • 384 Pages
  • Business + Money Management, Small Business

Description



About the Book



"This book is a start-to-finish guide (though the work is never really finished) to creating a strong brand DNA for your business, creating a successful launch strategy, and building and scaling your brand. Learn from case studies from some of the strongest brands around, plus ... advice from founders and branding experts"--Back cover.



Book Synopsis



Create a strong brand DNA--and watch it grow

These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life--and a bigger chance of surviving against the competition--you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.

In Launching & Building a Brand For Dummies, Amy Will--who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands--covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.

  • Stand out on social media
  • Create viral campaigns
  • Build on Customer Loyalty and LongevityDeal with the competition

Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to--and Launching & Building a Brand For Dummies one of the secrets of--your future standout success.



From the Back Cover



Make it, launch it, sell it, and profit!

If you want to grab customers' loyalty and attention, you'll need a brand that packs a wallop. Building & Launching a Brand For Dummies helps you do that with advice on crafting a clear definition of your brand, building a strong brand presence, and engaging with the right audience for your product or service. This book is a start-to-finish guide (though the work is never really finished) to creating a strong brand DNA for your business, creating a successful launch strategy, and building and scaling your brand. Learn from case studies from some of the strongest brands around, plus killer advice from founders and branding experts.

Inside...

  • Craft a solid brand strategy
  • Get your brand on social media
  • Grow an online community
  • Create a viral campaign
  • Build an online community and strategic business partnerships
  • Write copy that makes people want to belong to your tribe



About the Author



Amy Will launched her first business at just 24 years old, and has since established four successful brands. With a Bachelor's degree from California Lutheran University in marketing and communications, Amy's expertise lies in SEO strategy, intentional content creation, digital community building, and strategic business partnerships.

Dimensions (Overall): 9.1 Inches (H) x 7.3 Inches (W) x 1.1 Inches (D)
Weight: 1.35 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 384
Genre: Business + Money Management
Sub-Genre: Small Business
Publisher: For Dummies
Format: Paperback
Author: Amy Will
Language: English
Street Date: January 6, 2022
TCIN: 84805879
UPC: 9781119748038
Item Number (DPCI): 247-30-2244
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.1 inches length x 7.3 inches width x 9.1 inches height
Estimated ship weight: 1.35 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

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