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LOGO Design. Global Brands - (Bibliotheca Universalis) by Julius Wiedemann (Hardcover)
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About this item
Highlights
- Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity.
- Author(s): Julius Wiedemann
- 608 Pages
- Art, Graphic Arts
- Series Name: Bibliotheca Universalis
Description
About the Book
Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals' corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today's visual culture.Book Synopsis
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.
From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.
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