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LOGO Modernism - by Jens Müller (Hardcover)

LOGO Modernism - by  Jens Müller (Hardcover) - 1 of 1
$47.02 sale price when purchased online
$80.00 list price
Target Online store #3991

About this item

Highlights

  • Modernist aesthetics in architecture, art, and product design are familiar to many.
  • Author(s): Jens Müller
  • 432 Pages
  • Art, Graphic Arts

Description



About the Book



Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity.



Book Synopsis



Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.



Review Quotes




"...blockbuster new book Logo Modernism...is a beautiful distillation of modernist ideals rendered in their most superbly crafted way."-- "Itsnicethat.com"

"...Almost limitless as a logo archive for the period, TASCHEN's Logo Modernism means business about the business of good design."-- "PedroSilmon.com"

"This fantastic collection of handsome logos testifies to the enduring power of clean, crisp, universally symbolic design language that is a far cry from the often trendy, cheesy, puffed-up corporate branding that exists today. [...] Logo Modernism is a brilliant catalog of what good corporate logo design looks like."-- "Slate.com"

"...This book is not only full-to-bursting with hugely important logos, it is physically huge!... If you have an interest in social, cultural or corporate history, this is an unrivalled resource and deserves a place on your shelves (if it will fit)."-- "FormFIftyFive.com"
Dimensions (Overall): 14.7 Inches (H) x 9.9 Inches (W) x 1.4 Inches (D)
Weight: 7.85 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Graphic Arts
Genre: Art
Number of Pages: 432
Publisher: Taschen
Theme: Branding & Logo Design
Format: Hardcover
Author: Jens Müller
Language: English
Street Date: September 24, 2015
TCIN: 82980479
UPC: 9783836545303
Item Number (DPCI): 247-23-6051
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 1.4 inches length x 9.9 inches width x 14.7 inches height
Estimated ship weight: 7.85 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

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This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
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