Lookers into Bookers, The Tourism Marketing Blueprint - by Chris Torres (Paperback)

Book Synopsis

This book is for any tour operator, tourism or hospitality business, or marketing agency looking to master the art of marketing a travel-related business effectively.

While the strategy outlined is focused on a multi-day tour operator, the principles apply to any experience-based travel business. Content and demographics may shift, but how you engage, inspire, and tell your story to your target audience will always be the key to success.

If you want to understand how various elements of marketing come together into a unified, effective strategy, this book will guide you through every step. By focusing on the core stages of the consumer journey-dreaming, planning, booking, experiencing, and sharing-you'll learn how to move potential customers through these phases seamlessly.

Ultimately, this book will help you turn lookers into bookers and grow your business with a comprehensive, long-term marketing approach.

Review Quotes

"Implementing the information in Chris' book helped my business grow by almost 400%!" - Brian Cain, Crawl Entertainment

"Required reading for tour operators wishing to take more responsibility for marketing and distribution rather than leaving it to their reseller channel. That should be all operators!!" - Rod Cuthbert, Founder for Viator

"Chris Torres has the ability to execute marketing strategies that are unlike anything I've seen in the tour & activity industry. He and his team don't just hit the bullseye, they blow it to piece... again and again." - Matthew Newton, Leatherback Travel & Former Director of Marketing at PeekPro

"This isn't some 'get rich quick' look at the tour and activities market. Chris obviously knows his stuff and this shines through in this book. I dare not recommend it to anyone from my city... because I'd rather my competition didn't buy it!" - R. F. Howie

"Chris lives and breathes the tours and activities sector. As a newcomer to the adventure tours market, I have found the resources and learning material a great boost to my learning and growing my business. - Chris Wain, Tour Guide for Diageo

"Chris' book was packed full of GREAT information! We used this time to revamp ostrategies and it has really made a difference! Our online bookings keep rolling in and it has helped our small paddle company so much! Thank you for the incredible service you are providing operators around the world!" - Katrina, Adventure Outdoor Paddle

"This is a book of pure gold! I wish I had found it before I set up my company, but I'm still learning SO MUCH! I'm taking it page by page, and implementing everything. No matter how established your company is, read this book!" - Sara Freeland

"Everything I've read from Chris is thought-provoking. All of it. He gives real insight and makes me a better manager by having to ask myself a lot of questions about my business. Thanks Chris for your time and advice." - Inma Bezunartea, Rioja Wine Trips