Love Beauty and Planet Sulfate Free Color Shampoo, Murumuru Butter & Rose

Get 3X softer, healthier-looking color-treated hair* with Love Beauty and Planet's Murumuru Butter & Rose Vibrancy & Moisture shampoo and conditioner! This moisturizing blend with Amazonian Murumuru Butter and our Vegan Collagen +Complex with natural bond-strengthening actives and coconut oil, adds weightless hydration to dry, color-treated hair, while giving a boost of healthy-looking vibrancy, softness and shine!* Like all Love Beauty and Planet hair products made with clean ingredients, it's PETA-certified cruelty-free and vegan, sulfate-free, silicone-free, paraben-free, dye-free and formulated without phthalates and microplastics. Plus, this shampoo formula is 92% naturally-derived, 98% biodegradable** and packaged in a 100% recycled bottle. How to Use: You know it - squeeze, lather, rinse and go easy on the tap. Follow with Love Beauty and Planet's Murumuru Butter & Rose Vibrancy & Moisture conditioner. On a mission to clean up beauty for all - enjoy more good hair days with Love Beauty and Planet's clean formulas, indulgent fragrances & a little love for the planet! *shampoo & conditioner system vs. non-conditioning shampoo. **Ingredient biodegradation based on OECD test methods (301, 302 and/or 310) and Principles.