$80.99 when purchased online
Target Online store #3991
About this item
Highlights
- Made for children 0-12 weeks old
- Thoughtfully designed by child development experts
- Helps your baby build new brain connections with high-contrast images and sensory playthings
- Includes 8 stage-based playthings: The Mobile, Sensory Links, 2 Black & White Card Sets, Standing Card Holder, Black & White Mittens, Wooden Book, and Silicone Rattle with Removable Ball
- Includes a Play Guide for parents filled with guidance on using each plaything, developmental information, expert tips, and stage-based activity ideas
- Pairs well with Lovevery’s award-winning Play Gym, sold separately
- Organic, sustainable, and baby-safe materials
Description
Lovevery®️ combines the best of neuroscience and Montessori philosophy to create stage-based toys that are designed by experts for your child’s developing brain. For the first time ever, parents have the chance to try Lovevery’s award-winning Play Kits without a subscription.
Designed for babies 0-12 weeks old, The Looker Play Kit is the first of The Play Kits, a stage-based early learning subscription for ages 0-5. It’s filled with developmental playthings that help your newborn build new brain connections through high-contrast images and sensory exploration. The Looker Play Kit also includes a Play Guide filled with guidance on using each plaything, developmental information, expert tips, and stage-based activity ideas.
The Looker Play Kit is the perfect gift for new or expecting parents. The playthings can be taken on-the-go or used during tummy time with Lovevery’s award-winning Play Gym.
• The Mobile: Two sides provide months of visual exploration and focus at diaper time.
• Sensory Links: The perfect Play Gym and stroller accessory: switch, hang, and separate the links for new sensory exploration.
• Simple Black & White Card Set: Babies are riveted by high contrast images in the early months.
• Standing Card Holder: Make tummy time more fun wherever you are—folds for easy storage.
• Complex Black & White Card Set: As your baby's vision develops, they'll become interested in more complex patterns.
• Black & White Mittens: Promote hand discovery, hand control, and body awareness.
• Wooden Book: Baby's first book made with sustainably harvested wood.
• Silicone Rattle With Removable Ball: Perfect for grasping—and learning how to track moving objects and sounds.
• Play Guide for Weeks 0–12: Ways to play, expert tips, development information, and at-home activity ideas during weeks 0–12.
Designed for babies 0-12 weeks old, The Looker Play Kit is the first of The Play Kits, a stage-based early learning subscription for ages 0-5. It’s filled with developmental playthings that help your newborn build new brain connections through high-contrast images and sensory exploration. The Looker Play Kit also includes a Play Guide filled with guidance on using each plaything, developmental information, expert tips, and stage-based activity ideas.
The Looker Play Kit is the perfect gift for new or expecting parents. The playthings can be taken on-the-go or used during tummy time with Lovevery’s award-winning Play Gym.
• The Mobile: Two sides provide months of visual exploration and focus at diaper time.
• Sensory Links: The perfect Play Gym and stroller accessory: switch, hang, and separate the links for new sensory exploration.
• Simple Black & White Card Set: Babies are riveted by high contrast images in the early months.
• Standing Card Holder: Make tummy time more fun wherever you are—folds for easy storage.
• Complex Black & White Card Set: As your baby's vision develops, they'll become interested in more complex patterns.
• Black & White Mittens: Promote hand discovery, hand control, and body awareness.
• Wooden Book: Baby's first book made with sustainably harvested wood.
• Silicone Rattle With Removable Ball: Perfect for grasping—and learning how to track moving objects and sounds.
• Play Guide for Weeks 0–12: Ways to play, expert tips, development information, and at-home activity ideas during weeks 0–12.
Number of Pieces: 9
Dimensions (Overall): 10 Inches (H) x 11 Inches (W) x 3 Inches (D)
Weight: 10 Pounds
Suggested Age: 0-3 Months
Assembly Details: Adult Assembly Required, No Tools Needed
Educational Focus: Sensory Development, Patterns, Animals, Fine Motor Skills
Industry or Government Certifications: Not Listed or Certified
Material: Wood, Polyester
Battery: No Battery Used
TCIN: 89409561
UPC: 810123748327
Item Number (DPCI): 030-10-7237
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 10.4 inches length x 11.4 inches width x 3.2 inches height
Estimated ship weight: 2.866 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Looker Play Kit is highly praised for its thoughtful design, quality, and developmental benefits. Guests appreciate the variety of toys, including sensory links, a mobile, and high-contrast cards, which are engaging for newborns and useful for parents. The play guide is a standout feature, offering valuable insights and activities. This kit is a popular choice for baby showers and is seen as a long-lasting investment.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 12362 reviews
appropriate for age: 5 out of 5
safety: 5 out of 5
design: 5 out of 5
100% would recommend
43 recommendations
Most used toys by our baby.
5 out of 5 stars
Thumbs up graphic, would recommend
Shelly - 6 months ago
All of the toys included in this pkay kit are favourites and used daily. The sensory links and silicone rattle are always with us in the car seat. My 4 year old loves rotating the black and white cards and the stand up card holder for her baby brother. All 3 of my kids love the mobile. Such a fun design! The quality and care that went into this play kit is remarkable.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Samantha - 7 months ago, Verified purchaser
Great play kit. My 6 week old loves it.
The perfect gift for a new baby
5 out of 5 stars
Thumbs up graphic, would recommend
SMakk - 8 months ago
One of my favourite baby shower gifts has always been The Looker playkit. It's priced perfectly to go in with a friend, or to gift on your own if your budget is a little higher. Though geared towards 0-2 months, the items in this kit have so much longevity! At 2.5 years, we still use the standing card holder with the routine cards from the 25/26/27 kit. We hung the mobile above my sons change table until he was 2 - and even then, he protested when we took it down. The high contrast cards were perfect distractions during diaper time (they are super durable - I would hand my son one at a time for him to explore). They also fit into the soft book from The Charmer (3-4 month playkit), as well as the playgym. The rattle was invaluable during teething, and the sensory links were wonderful when we were on the go. The Lovevery Playguides (and app) are one of my favourite parts of the subscription. Even as a second time parent, it's so nice to have a guide as my child grows, providing a reminder of what comes next in terms of development, and how to support my son in his growth. My eldest and husband also love reading the guides, and watching my 8 year old try out the activities with her brother is the best! My only issue with gifting The Looker previously was the finangling involved in receiving the playkit in order to gift it. I didn't like gifting a credit to the Lovevery website, as I wanted to gift a physical item. Creating an account under my email and shipping it to myself wasn't ideal, either. The ability to purchase the playkit Target is a great option! It comes with some additional info inside, in case the recipient wants to try out the subscription afterwards.
Everything you need
5 out of 5 stars
Thumbs up graphic, would recommend
Leo Saz - 9 months ago
This kit has everything needed for this age! It’s amazing how much interest it got from our baby and we love the parent guide! With each item you can see how much work and research went into creating this kit. Each item is age appropriate and encourages development! The materials are easy cleanable and non toxic as well!! Can’t wait to get our next kit.
All-in-one solution!
5 out of 5 stars
Thumbs up graphic, would recommend
mrsshenker - 9 months ago
I’m thrilled that Lovevery has one of its beloved play kits at Target now! It’s perfect for anyone who wants to try Lovevery without committing to a subscription. The Looker is geared towards newborns 0-12 weeks old, and each component has been researched and meticulously designed to stimulate your new little one’s senses and emerging skills. I’ve used this kit with both of my children now. One of my favorite components is the Play Guide which has loads of ideas on how to use the included items as well as creative ideas of age-appropriate activities to do with Baby at that age. The kit includes everything “toy related” you’d need for a newborn. I love how simple they’ve made it for new parents.
A must have!
5 out of 5 stars
Thumbs up graphic, would recommend
ABoogie - 9 months ago
Love these toys so much! The mobile is great for keeping baby still during those messy diaper changes. My favorite are the sensory links! They’ve paired well on the play mat and the car seat/stroller. We alternated the black/white cards with some family pictures to the card holder. Such a good way to develop vision and display family pictures.
The play guide is the best part
5 out of 5 stars
Thumbs up graphic, would recommend
happy hanny - 9 months ago
This is a wonderful gift for new parents, especially first time parents as it takes the guesswork out of what baby needs at each stage. I love that all the items are sustainably sourced and made out of organic cotton. This play kit is the very first play kit targeted towards babies 0-3 months and approproately contains a lot of black and white items as that is what they can first see. At the same time, there are also sufficient colors that they will be able to see as they get older. The two sided mobile is perfect for diaper changes (we hung it over the changing area) and can be flipped over to the multicolor side once baby starts seeing colors. The sensory links can either be added to the play gym or other baby gear such as the stroller or car seat. My most favorite part of Lovevery kits is the play guide that provides ideas on how to play/engage with each item as well as lots of DIY ideas.
The perfect baby kit!
5 out of 5 stars
Thumbs up graphic, would recommend
Jordan Miranda - 9 months ago
This kit is perfect for babies, it has everything needed for sensory skills as well as entertainment for a little one. I love how simple and compact it is when it comes to traveling to and from grandparents houses. Highly recommend this product- especially as a baby shower gift!!!
Great starter kit!
5 out of 5 stars
Thumbs up graphic, would recommend
RW - 9 months ago
We are so excited that target is now carrying some Lovevery products! This is the perfect introduction to the playkits. All you need - like a starter kit - for things to entertain your newborn are in here.
A must have item for newborns!
5 out of 5 stars
Thumbs up graphic, would recommend
Jen - 9 months ago
We absolutely LOVE Lovevery, we were so excited to get the newborn kit for our baby. The playguide is extremely helpful as a parent (whether first time or not) to give you ideas on how to use each item and other ideas on what to do with your newborn during this timeframe. The items are high quality and we love that we can pass them down to future generations!
Honestly a must have for new mamas!
5 out of 5 stars
Thumbs up graphic, would recommend
Brie - 9 months ago
The toys in this kit are smart, well made and super cute. I appreciate how thoughtfully it was curated - every item was a hit and I can see them lasting well past 3 months. I especially love the Sensory links - my LO loves them, we use them with the Playgym but also attach them to the stroller and bucket seat for on the go entertainment. I also loved the enclosed guide, it saved me from having to research activities and milestones on my own. Highly recommend this - and it would make the perfect baby shower gift!
Lovevery
5 out of 5 stars
Thumbs up graphic, would recommend
Mokaye - 9 months ago
This kit is great on its own and is also the perfect addition to the play gym! Everything is high quality and made to last through lots of play. It has everything you need for tummy time and then some!
Must Have!
5 out of 5 stars
Thumbs up graphic, would recommend
kd95 - 9 months ago
The Looker Kit is a must have for every new baby! So many unique and fun items to start your newborn off with. Many items also have several uses. The card holder is one we still use with our 3 year old!
The best newborn toys!!
5 out of 5 stars
Thumbs up graphic, would recommend
Alyb123 - 9 months ago
The looker play kit is so much fun!!! We’ve always loved lovevery and we’re so excited to see more products in Target. It keeps my baby entertained but also helps me feel confident that I am providing the best toys for my child. She loves the whole kit and so do I!!!
The best playkit for your baby! Everything you need!
5 out of 5 stars
Thumbs up graphic, would recommend
love this - 9 months ago
As a tired new mom with a baby who doesn't do much at first have you ever thought to yourself what am I going to do with this baby during wake windows that will be benefit my baby developementally along with all of the cuddles and love? Well no look further- lovevery has truly thought of everything when it comes to meeting your babies developmental needs! I absoutley love this play kit! The black and white mittens and high contrast cards are so helpful in those first few weeks/months and really help develop your babies visual perception, attention span, and promote brain development! The wooden spiral mobile is awesome for entertaining your baby during diaper changes and you can start off with the black and white side and then switch to the colorful side as they get older! We all know how hard it is to get a baby to stay still once they become more mobile and this really helps them with that if you give it a little swirl it moves and spins and really captures their attention! The accordian card style holder is perfect for holding cards and travels well to bring along with you on trips and set up for your baby with just a blanket anywhere you go that is not your own home! We used it on vacation and loved it, along with the wooden book! My son loves holding it and looking at all of the images and it has become a fun teething accessory as well. I have a great piece of mind knowing all of these products are made well and are non toxic for littles with the best quality in mind! My favorite piece of this playkit would have to be the car seat toy, we went on a long road trip and my son was entertained with it during wake windows and loved all of the sound and textures and it is great when we go to big brothers farm class and helps him want to stay in his carseat while in the stroller as well! I give this kit 5 stars and would highly recommend it to any new mom and it would also make the best gift for a baby shower!
Perfect set for newborn stage!
5 out of 5 stars
Thumbs up graphic, would recommend
Connie Lee - 9 months ago
My daughter loved this and was so interested in the black and white cards. It’s perfect and has everything you need for the newborn stage!
An Amazing Gift for Newborns
5 out of 5 stars
Thumbs up graphic, would recommend
Nicole - 9 months ago
I am a huge fan of the Lovevery kits but unfortunately started a bit later with my own little ones. I got this kit for one of my best friends, who just had a baby. We opened it together and I was able to explore each item with her. I was really impressed with how well-thought out each item was, as well as the quality of each item. Even the contrast cards are well-made and should last multiple babies. My friend is so excited to try out the kit with her baby and I am so excited for her. I only wish I had purchased (or was gifted) this kit when my kids were born!
High Quality!
5 out of 5 stars
Thumbs up graphic, would recommend
Sarah T - 9 months ago
My son loves the mobile! It is so captivating for him not to mention it is highly durable and has a smooth surface so it's completely safe for baby if they happen to touch it. I love that it has two sides so it can be used in multiple ways. My son is now 20 months and he still loves looking and playing with the mobile! The wooden book is also a must have made of high quality material that is completely smooth. The sensory strands are great as a stand alone item or can be added to the play gum, car seat, crib/bassinet when supervised. We enjoyed the set of cards along with the holder as well. We used the cards as a stand alone item to work on baby's head and eye movements: up/down, side to side. The card holder was a great take along with the cards on the diaper bag for an on the go item/activity! I would have loved this as a gift at my shower or gender reveal party, but I treated myself!
Huge Hit in Our House
5 out of 5 stars
Thumbs up graphic, would recommend
Danaka - 9 months ago
We absolutely love the Looker Play Kit from Lovevery. My little one is absolutely obsessed with the mobile we hung over her changing table. At first, we were debating to get it because we already got some other newborn toys at the baby shower but I am so glad we did. Every single item was a huge hit. The rattle was used in our house for months and the card holder was refunctioned a couple of times. We also love the Lovevery play guides. It always feels like it gives more purpose when playing with my child.
Perfect for newborns!
5 out of 5 stars
Thumbs up graphic, would recommend
createexploreplay - 9 months ago
We were first introduced to Lovevery when my son was one, so we didn't have a subscription for the infant kits. Now that we have a newborn, I was thrilled that the looker kit is available at Target. I tend to feel a bit lost when it comes to entertaining a newborn, but this kit makes it so easy. My daughter loves all of the toys, but her favourites so far are the mobile and the black and white cards. I love how easy it is to display them in the standing card holder- so perfect for tummy time which she now tolerates for much longer. This would make a great baby shower gift!