$39.95 when purchased online
Target Online store #3991
About this item
Highlights
- Natural Olive Color - The highest quality ingredients are used to ensure you achieve the most natural-looking tan.
- Natural & Organic - Contains over 97% certified organic and naturally derived ingredients.
- Professional Strength - Contains high concentrations of active ingredients, giving you a darker tan in one layer.
- Enriched with Antioxidants - Formulated with Aloe Vera Leaf Juice, Cocoa, Pomegranate Fruit and Paw Paw Fruit Extracts to leave your skin looking and feeling its best.
- Tinted Color Guide - Contains an instant bronzer, making application easy and flawless.
- Dry Touch - Comfortable and easy to wear during development time.
- Proudly Australian made
- Dermatologically tested
- Cruelty free
- Vegan friendly
Description
Loving Tan’s Purest Tanning Mousse is formulated using certified organic and naturally derived ingredients to provide you with a natural looking tan within minutes.
Infused with Cacao, Papaya and Pomegranate extracts, this nourishing formula rejuvenates your skin while your tan develops. It is both quick drying and delicately fragrant.
Color Medium is best suited for Light to Medium skin tones.
Color Dark is best suited for Medium to Dark skin tones.
Infused with Cacao, Papaya and Pomegranate extracts, this nourishing formula rejuvenates your skin while your tan develops. It is both quick drying and delicately fragrant.
Color Medium is best suited for Light to Medium skin tones.
Color Dark is best suited for Medium to Dark skin tones.
Scent: Scented
Health Facts: Contains Aloe, Paraben-Free
Product Warning: Eye irritant
Product Form: Mousse
Package Quantity: 1
Beauty Purpose: Sunless Tanning
Net weight: 3.3 fl oz (US)
Features: Moisturizing
TCIN: 89891967
UPC: 9343482000177
Item Number (DPCI): 342-01-2204
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aloe barbadensis (aloe vera) leaf juice*, dihydroxyacetone**, alcohol*, theobroma cacao (cocoa) extract**, glycerin*, erythrulose**, punica granatum (pomegranate) fruit extract*, carica papaya (paw paw) fruit extract*, panthenol, decyl glucoside** water (aqua/eau)* citric acid** pantolactone, aroma**, sodium metabisulfite, benzyl alcohol, potassiu sorbate, sodiu benzoate. *certified organic ingredient. **naturally-derive ingredient.
Allergens & Warnings:
WARNING: DO NOT USE ON BROKEN, IRRITATED, OR SENSITIVE SKIN. AVOID CONTACT WITH EYES. CARRY OUT A PATCH TEST 24 HOURS PRIOR TO USE. IF IRRITATION OCCURS, STOP USE AND CONSULT A DOCTOR. THIS PRODUCT DOES NOT CONTAIN SUNSCREEN AND DOES NOT PROTECT AGAINST SUNBURN. REPEATED EXPOSURE OF UNPROTECTED SKIN WHILE TANNING MAY INCREASE THE RISK OF SKIN AGEING, SKIN CANCER AND OTHER HARMFUL EFFECTS TO THE SKIN EVEN IF YOU DO NOT BURN. THIS PRODUCT MAY STAIN SO AVOID CONTACT WITH LIGHT COLOURED FABRICS, FURNISHINGS & HAIR. STORE UNDER 30°C.Shipping details
Estimated ship dimensions: 1.89 inches length x 1.89 inches width x 6.5 inches height
Estimated ship weight: 0.34 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.7 out of 5 stars with 49 reviews
100% would recommend
2 recommendations
Self Tanner enthusiast! Purest is the best.
5 out of 5 stars
Thumbs up graphic, would recommend
Kk28 - 2 months ago, Verified purchaser
The smell is better than most of the loving tan products. Has a cocoa smell to it when applying. It dries quickly and you can put clothes on a few minutes after. I did not find it to be tacky or sticky. I love that is has better ingredients, it's so even and smooth when applying. I find other self tanners and other loving tan products leave streaks if you don't rub it in right away. The Purest one does not do that. The color is very dark which I love. I find it to be darker than the other Loving Tans. I've tried other brands but this beats them all! I do wish there was more product in the bottle. I highly recommend this!
One of my most LOVED products
5 out of 5 stars
Alexis - 2 months ago
originally posted on http://www.ulta.com
The formula is easy to use, doesn't smell, looks very natural, and has better ingredients than most self tanners I have tried. I have personally never had an issue with streaking or looking orange. I use this tanner with the LT mitt.
Help…
1 out of 5 stars
Em - 4 months ago
originally posted on http://www.ulta.com
I have used many self tanners. I saw this one was vegan (+ on sale at the time) so i gave it a whirl. The color is beautiful, but the tan is streaky. Its splotchy the next day, it literally looks like i purposely missed huge patches. I am exfoliating, moistrurizing, all the things. Am i doing something wrong?
Do not get!
1 out of 5 stars
jess - 4 months ago
originally posted on http://www.ulta.com
If you want to give yourself gray hairs from trying to apply this tanner and also have the most pilled product, pick this one.
It's decent but the OG loving tan is great
3 out of 5 stars
Britt - 6 months ago
originally posted on http://www.ulta.com
I got this one only because I realized the OG loving tan has red, yellow and blue dye I think in it. I don't want to be rubbing cancer all over my body so this was a better option. Smell isn't that great and it's not as dark as the OG
Love the color, hate the smell
4 out of 5 stars
Ashley - 8 months ago
originally posted on http://www.ulta.com
I absolutely love the color this gives. 5/5 on the color. However, the smell is FOUL! I've tried & used probably 15 self tanners total in my life & none have ever smelled this bad. Idk what it is. I thought i'd get used to it the more i used it but just used the last of my bottle last night & i don't know if i can purchase again because the smell is just so bad.
LOVE!!!!
5 out of 5 stars
Sharon - 11 months ago
originally posted on http://www.ulta.com
I am really confused by people saying it smelled bad. I do think it is a different smell than the regular Loving Tan but I do not think it is a bad smell and I absolutely LOVE the color. Color was beautiful and stayed on longer. Highly recommend!
Medium and Natural Glowing Tan
5 out of 5 stars
Angie - 11 months ago
originally posted on http://www.ulta.com
I've been self tanning for over 10 years. I've tried every self tanner. I swear, loving tan is just the best. I used to buy the original and ultra dark . I've decided that I wanted to do something organic. I'm so happy they came out with this pure line! I have fair skin. I am 47 and I bought the medium because I just want a light tan a light glow and this did not disappoint. It's natural looking just enough color and there's no orange no smell no streaking. I hope they never discontinue this product.!! I also bought the face serum and it is amazing. I like it better than the loving tan original face tanner.
Love
5 out of 5 stars
Mimi - 1 year ago
originally posted on http://www.ulta.com
Not sure what the bad reviews are about. I have tried all the self tanners from loving tan, and this is my favorite! Smells like chocolate when applied due to cocoa being an ingredient and it dries really fast. The tan looks very nice and i love how the ingredients are less harsh
Gave me a rash
1 out of 5 stars
Hannah - 1 year ago
originally posted on http://www.ulta.com
I've been using self tanners for YEARS and have been moving towards the more natural ones so I gave this a go (I love the OG one). It smells SO BAD and I got a full body rash from it……I will be returning (obviously lol).
Over all love it!
4 out of 5 stars
Thumbs up graphic, would recommend
Ldersh - 1 year ago, Verified purchaser
I like this because it’s supposed to be more natural and I am hoping, better for me. It doesn’t have a great smell at first (no self tanner does honestly). I like the over all outcome. I feel like it comes off better than the original loving tan as it starts to fade. I don’t like that it is extremely sticky for awhile after applying it and I also don’t like how little product this bottle has. It’s not the full 4oz like the original product is. Over all, I would buy it again. I think sometimes your body gets used to a certain thing and it’s good to switch it up from the regular one to this formula. Give it a try!
I would recommend
5 out of 5 stars
Jlojones - 1 year ago
originally posted on http://www.ulta.com
I almost didnt buy this product because of the reviews about the smell. The smell isnt great but i dont think any self-tanner smells great —and the product worked so well and with better ingredients so i am happy that I took the chance. I will definitely buy it again.
AWFUL SMELL
1 out of 5 stars
F - 1 year ago
originally posted on http://www.ulta.com
I was gonna wait until it developed to give my review but the smell alone makes me give it a 0 no matter the results. It is actually nauseating.
The Best Safe Tanning Mousse
5 out of 5 stars
Amy - 1 year ago
originally posted on http://www.ulta.com
The initial smell isnt wonderful, BUT its worth it. This tan typiclally lasts me about five days. The smell goes away completely after the first day. LOVE the color and and doesn't fade in patches. Is it the same as tbe chemical/dye verison? No. But this is the best tanning mousse without harmful ingredients i have tried.
Not too bad
4 out of 5 stars
NikkiB - 1 year ago
originally posted on http://www.ulta.com
I am so here for Loving Tan producing self-tanner with better ingredients. The color isn't as good as the regular Loving Tan but it's absolutely worth it to me to have peace of mind knowing that I'm not putting harmful chemicals on my body!
I will be buying this again!
5 out of 5 stars
Bernadette - 1 year ago
originally posted on http://www.ulta.com
Works great and is a safer product to use than others.
Yuck All Around
2 out of 5 stars
Safe Tanner - 1 year ago
originally posted on http://www.ulta.com
I haven't let it develop yet but based on the smell (literal cow manure) and stickiness, I will never use this again no matter how pretty the tan turns out. I have used self tanners for several years and tried all brands, including the regular Loving Tan formula which I will exchange this for.
Save your money!
3 out of 5 stars
tanner transfer - 1 year ago
originally posted on http://www.ulta.com
I am an avid self tanner and I have bounced back and forth between Loving Tan and St Tropez for over 5 years. I was so excited to see an Organic line with Loving Tan - however, this tanner became my very first self tanner disaster. I slept with the tanner on and my boyfriend also woke up with orange on his hands and legs. The way the product fades is terrible, and I have never had a tanner dry my skin out the way this one has! Please keep looking elsewhere or purchase Loving Tan's original tanners!
Different formula?
3 out of 5 stars
JC - 1 year ago
originally posted on http://www.ulta.com
Been using loving tan for years and loved it… The bew bottle smells horrible and looks + feels like a totally different formula. Why change a good thing…. Disappointed :(
Not what I was expecting
2 out of 5 stars
KJ - 1 year ago
originally posted on http://www.ulta.com
I've tried loving tan products in the past and was excited to try this one out. Normally I gravitate towards tanners with an olive or purple color guard undertone since it cancels out orange, but with this one, it went on a very light brown chocolate color which I first thought was really nice, but after remembering some tanner fails from the past, they always ended up with an orange tone after letting it develope. I always give products they benefit of the doubt, but when I started getting more sticky by the minutes and seeing no color pay off, I showered it off for only having it on for 45 minutes. I'm normally a buyer of Coco & Eve dark and I will stick to that one!