$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Meet Magic Spoon: Magic Spoon looks and tastes like your favorite classic cereals, with high protein and 0g sugar. Includes one 7oz box of Fruity.
- High Protein: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast or post-workout snack.
- Low Carb and Keto Friendly: With 4g net carbs and 0g sugar per serving, our cereal is perfect for anyone on a keto-friendly diet or living a low carbohydrate lifestyle.
- Gluten Free & Grain Free: We are a gluten-free, grain-free, soy-free, wheat-free, childlike cereal for grown-ups.
- No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
- Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
- Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.
Description
● MEET MAGIC SPOON: Magic Spoon looks and tastes just like your favorite classic cereals, with none of the junk. Enjoy our delicious Fruity cereal!
● HIGH PROTEIN: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast, afternoon snack, or post-workout meal.
● LOW CARB & KETO-FRIENDLY: With only 4g net carbs and 0g sugar per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
● GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial.
● BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
● HIGH PROTEIN: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast, afternoon snack, or post-workout meal.
● LOW CARB & KETO-FRIENDLY: With only 4g net carbs and 0g sugar per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
● GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial.
● BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
Serving Size: 1 cup
Serving Per Container: About 5
Amount 1 Cup (38g):
Calories: 150
% Daily Value*
Total Fat 8grm10%
Saturated Fat 1grm5%
Trans Fat 0grm0%
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15grm5%
Dietary Fiber 1grm4%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 13grm24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (caseins(a), whey protein concentrate(a)), sweetener blend (allulose, monk fruit extract(a)), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin(a) (from chicory root and/or agave), natural flavor(a), salt, turmeric extract, spirulina extract, vegetable juice(a) (for color). (a) adds a trivial amount of sugar.
Contains: Milk
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 85367259
UPC: 850002887440
Item Number (DPCI): 231-13-0615
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.13 inches length x 7.67 inches width x 10.3 inches height
Estimated ship weight: 0.58 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?
submitted by Tracey - 9 months ago
A: 1g of fiber & 10g of allulose
submitted byMeatandcarbs - 8 months agoA: What is used to give color?
submitted byQueen of Everything - 5 months ago
Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?
submitted by Consumer - 1 year ago
A: Because people get away with misleading information
submitted byCt - 9 months agoA: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.
submitted byLocutusOfBorg - 2 months ago
Q: how many servings per box? what size is a serving?
submitted by msozarks - 2 years ago
A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).
submitted byMagic Spoon - 2 years agoBrand expert
Q: Is Magic Spoon vegan?
submitted by Waterwalker - 3 years ago
A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!
submitted byMagic Spoon - 3 years agoBrand expert
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4.5 out of 5 stars with 3080 reviews
quality: 3.8 out of 5
taste: 3.58 out of 5
value: 2.7 out of 5
56% would recommend
284 recommendations
Yuck
1 out of 5 stars
Thumbs down graphic, would not recommend
alrule - 26 days ago
This stuff is so awful. And what people don’t realize is that eating this stuff is so bad for you. If you are doing keto just to lose weight it won’t last. Do it to be healthy and stop eating this processed food
Bitter
2 out of 5 stars
Thumbs down graphic, would not recommend
Maggie - 28 days ago
Tastes chemically and bitter. Definitely not a swap for the sugary alternative. Also not very much in the bag at all, so not good value either. Will not buy again
Immediately NO
1 out of 5 stars
Thumbs down graphic, would not recommend
MysticMama - 1 month ago, Verified purchaser
This stuff is gross. I keep wondering what is wrong with folks palettes who say this tastes good does keto or whatever diet this cereal is tailored to mess with your taste buds? Everything from the texture to the actual taste is not good. It tastes like what I’d imagine cardboard with good coloring and old playdough would taste like. Oh and it’s expensive!!!
Yum!
5 out of 5 stars
Thumbs up graphic, would recommend
Shortstuff - 1 month ago, Verified purchaser
This is amazing! I’m on diet restrictions and never thought I could have cereal again. The macros on this are great and the taste is fantastic!
Pretty good
5 out of 5 stars
Thumbs up graphic, would recommend
Mrsaduhon - 2 months ago, Verified purchaser
It taste pretty good for a keto cereal. But there aren't many servings
Best Flavor of All
5 out of 5 stars
Thumbs up graphic, would recommend
CKirk - 3 months ago, Verified purchaser
Ok-- hear me out. I've had protein shakes in the past, I know what they taste like. Some pleasant, some not so pleasant. Based on reviews I was skeptical-- BUT this is the best tasting protein cereal I have ever had! Fruity, no weird taste afterwards, better alternative than sugar and dye filled cereals. Downside though, you get like 5 cups worth of cereal per box. So it's expensive for the little you get. BUT it is the best, healthier alternative!
Favorite Cereal!!
5 out of 5 stars
Thumbs up graphic, would recommend
Wolfewife - 3 months ago, Verified purchaser
I cannot believe there are bad reviews for this cereal!! I LOVE the taste especially for how clean it is (and the added protein is a huge plus)!! Tastes like a yummy, healthier version of Fruit Loops. It does get a little stuck in your teeth because of the protein but that’s the only “negative” to this amazing cereal!
not good
1 out of 5 stars
Thumbs down graphic, would not recommend
lulu - 3 months ago, Verified purchaser
i really wanted to like these since the ingredients are clean but they’re just not good. you have to chew them a lot before it’s comfortable enough to swallow and they get stuck in your teeth really bad. they taste similar to a fruity pebble edible LOL meaning not good but not terrible. and they’re super expensive, won’t be purchasing again
This is a gross cereal
1 out of 5 stars
Thumbs down graphic, would not recommend
SJ - 4 months ago, Verified purchaser
It's gross. If you're looking for an alternative to fruit loops or other fruity cereals - this isn't it. I couldn't even finish one bowl.
It's just gross
1 out of 5 stars
Thumbs down graphic, would not recommend
Mommy CJ - 4 months ago
This cereal is gross. My 5 yr old wanted to buy it. I think she liked the box. I've given it to her 2-3 times and she never complains. She just tells me she's full way sooner than normal. I had a small, kid sized bowl today and I couldn't even finish it. It's gross. First bite is reminiscent of Fruit Loops for about a second, then it's gross. Taste, texture all bad. I'm tossing the rest.
No thanks
2 out of 5 stars
Thumbs up graphic, would recommend
Jasmine - 4 months ago, Verified purchaser
I really wanted to like these because they’re the healthier version of fruit loops and my son loves fruit loops but the taste is terrible. It taste like old, dried cake. I see what people mean when they say it taste like cardboard. Small box. Cereal looked like it been threw a hurricane since they were smashed up
These were sooooo good!
5 out of 5 stars
Thumbs up graphic, would recommend
Gabrielle2000 - 5 months ago
I felt like a kid again! Tasted just like Fruit Loops, but without all the bad stuff!
Tasty for a While
3 out of 5 stars
Thumbs up graphic, would recommend
GirlMom - 5 months ago, Verified purchaser
My six year old diabetic daughter liked these at first, saying they tasted like fruit loops, but she quickly got bored with them.
Expensive for size
3 out of 5 stars
Thumbs up graphic, would recommend
Mother Nature - 6 months ago
Good but waaaaay to Expensive
Hit or Miss
3 out of 5 stars
Thumbs up graphic, would recommend
Jb - 6 months ago
This cereal is really good BUT I have purchased it twice on different occasions and it was spoiled. Really don’t want to stop buying this because it is a great cereal. Tastes just like fruit loops but i hate that it’s a hit or miss when buying.
Magic Spoon Fruity = Fruit Loops!
5 out of 5 stars
Thumbs up graphic, would recommend
Christina - 7 months ago, Verified purchaser
This is my FAVORITE cereal! (Keep in mind, I can’t eat sweetened cereal. As a type 1 diabetic, it shoots my blood sugar WAY too high)! So it’s a pleasure to have this… and to be able to eat cereal! To me, it tastes like Fruit Loops! And it isn’t loaded with carbohydrates and sugar!! Just wish the price was a little lower!
Overpriced
3 out of 5 stars
T - 7 months ago, Verified purchaser
Small box. Only 4-5 bowls worth. Very sweet, taste just okay.
Awful texture
1 out of 5 stars
Thumbs down graphic, would not recommend
Candace A - 7 months ago
I felt like I was eating gravel. That’s the only way I could describe the texture. It’s beyond awful. Taste is okay.
Save your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Cereal Killa - 7 months ago, Verified purchaser
This cereal is grainy and has a strange aftertaste. I couldn’t even finish one serving because it was that bad. It has a slight cardboard-like taste.
Great Alternative From Fruity Pebbles
5 out of 5 stars
Thumbs up graphic, would recommend
foodiecrave - 7 months ago, Verified purchaser
These are tasty and much healthier then what we grew up with. It mimicks the flavor of Fruity Pebbles but with great health benefits. Definitely purchasing again!