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Maidenform Comfort Devotion Convertible Underwire Bra, Full Coverage

Maidenform Comfort Devotion Convertible Underwire Bra, Full Coverage - 2 of 4Maidenform Comfort Devotion Convertible Underwire Bra, Full Coverage - 3 of 4Maidenform Comfort Devotion Convertible Underwire Bra, Full Coverage - 4 of 4
Maidenform Comfort Devotion Convertible Underwire Bra, Full Coverage - 1 of 4
$22.99 sale price when purchased online
$48.00 list price
Target Online store #3991

About this item

Fit & style

  • SO SOFT - Luxe suede-like fabric feels incredibly soft against your skin.
  • GET THE LIFT - Full-coverage, lightly lined cups bring uplift where you need it.
  • UNDERWIRE SUPPORT - Underwire lends support.
  • PERFECT FIT - Adjustable straps for a custom fit.
  • WEAR IT TWO WAYS - Convertible straps let you wear it two different ways: traditional or crisscross.
  • BACK CLOSURE - Features classic hook-and-eye closure for easy on-and-off.
  • COMFORT DEVOTION - Part of the Comfort Devotion collection.
  • HAND WASH - We recommend hand washing this women's underwire bra to keep its shape.
TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone® cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love.

maidenform
bra

Size Under bust measurement (Band) Full Bust Measurement
32A 32 33
32B 32 34
32C 32 35
32D 32 36
32DD 32 37
32DDD 32 38
34A 34 35
34B 34 36
34C 34 37
34D 34 38
34DD 34 39
34DDD 34 40
36A 36 37
36B 36 38
36C 36 39
36D 36 40
36DD 36 41
36DDD 36 42
38A 38 39
38B 38 40
38C 38 41
38D 38 42
38DD 38 43
38DDD 38 44
40B 40 42
40C 40 43
40D 40 44
40DD 40 45
40DDD 40 46
42B 42 44
42C 42 45
42D 42 46

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: Nylon
Garment Style: Back Hook and Loop Fastener
Fabric Name: Flat
Garment Details: Adjustable Strap
Bra cup construction details: Full Coverage Cups
Garment back type: U Back
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1001297928
UPC: 196062007757
Origin: made in the USA and imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1 inches length x 10 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.4 out of 5 stars with 1575 reviews
100% would recommend
1 recommendations

Shopper

5 out of 5 stars
Thumbs up graphic, would recommend
Erica - 23 days ago, Verified purchaser
Love this brand. Fits perfectly and must important to me, it's comfortable!
Did you find this review helpful?

Still great but colors are limited.

5 out of 5 stars
Gayla77 - 30 days ago
originally posted on Maidenform
I love this Tshirt bras the way they were BEFORE they added the lace and the lace back. It appears I can only get limited colors now in the original style. Why change it?
Did you find this review helpful?

Cute option but cup size is small

3 out of 5 stars
JC75 - 1 month ago
originally posted on Maidenform
Cute option but cup size is small
Did you find this review helpful?

Poor design

1 out of 5 stars
Brigitte - 1 month ago
originally posted on Maidenform
I bought this at the beginning of this year. The inner lining is bigger than the lace outer shell that makes the shape flip out where it meets at the cleavage.
Did you find this review helpful?

Unicorn bra!

5 out of 5 stars
JP33 - 2 months ago
originally posted on One Hanes Place
FINALLY, a bra that actually fits me!!! I've wasted sooo much money trying to find a bra that fits, and either it didn't fit at all, the cups were too big and the strap too tight or vice versa, even when purchasing the same size in the same brand. But I finally found the unicorn of bras! Soft material, comfy fit, and both bras fit the same. 34DD has been insanely hard to find. Please never change the fit of this bra!!! I got 2 of these, in pink and a nude, but I'll be back for 2 more.
Did you find this review helpful?

Incorrectly made

1 out of 5 stars
- 2 months ago
originally posted on Maidenform
No way this was a 36DD. It was 8 inches short of going around me.
Did you find this review helpful?

Pretty😍

5 out of 5 stars
- 2 months ago
originally posted on Maidenform
I really love Maidenform bras they are always made really well! This Comfort Devotion bra arrived very beautiful! The fit is perfect and the lace and bow detailing are so feminine and girly🩷 I certainly will keep purchasing Maidenform for my very girly needs🙏
Did you find this review helpful?

Lack of pretty colors in my bra size

4 out of 5 stars
Kat B - 2 months ago
originally posted on Maidenform
I love the Comfort Devotion convertible underwire bra. The reason I took off a star is your lack of pretty colors in my size. I wear 36DD. The only colors you offer in my size are the sheer pale pink w/ deep mauve bow, black, white, latte lift, and sand shell. Obviously, black, white, and neutral colors are needed, but I’m sad that your only pretty color in my size is pink. I know for a fact that other women have the same complaint about the lack of pretty colors in larger sizes. Why do bra companies think women with larger bra sizes only want or deserve plain, boring, ugly colors?
Did you find this review helpful?

New lace design is not comfortable

1 out of 5 stars
Chris S48 - 2 months ago
originally posted on Maidenform
I want the 09404 LCK. I’ve worn it for years and have several different colors. The new design with the lace does not fit the same and is not comfortable. Why would you change the design of something that works??
Did you find this review helpful?

The new design with lace is not the same comfort

3 out of 5 stars
Justine - 3 months ago
originally posted on Maidenform
The design with the lace is not as comfortable as the plain one colored bra. The wiring in the new design just isn’t as comfortable, it kind of digs in and seems tighter. It looks cute but is not the same comfort level. I kinda wish I would’ve stuck to the originals.
Did you find this review helpful?

A must have when you need support and coverage

5 out of 5 stars
VVVV - 3 months ago
originally posted on Maidenform
Comfortable and full Coverage
Did you find this review helpful?

couldn't be more please with my purchase

5 out of 5 stars
Sue VDL - 3 months ago
originally posted on Maidenform
this Comfort Devotion Convertible Underwire Bra, Full Coverage is by far the best bra I have ever worn. I suggested it to my friends because I wish someone had told me about it !
Did you find this review helpful?

Nice bra runs small

1 out of 5 stars
PW13 - 3 months ago
originally posted on Maidenform
Not true to size
Did you find this review helpful?

When a size is no longer a size.

1 out of 5 stars
Mrs Melman - 4 months ago
originally posted on Maidenform
Four bras. Same size. Two fit. The two with the extra lace on the back were a full two inches smaller around. Who even knows about the cup size? Unfortunately, I pulled the tags off and tossed them, thinking they would fit like the others. I’ve worn the same Maidenform bra type for years. They say change is good! I’m thinking DKNY. Any suggestions?
Did you find this review helpful?

Snug

4 out of 5 stars
VLyn - 4 months ago
originally posted on Maidenform
I’m a 34 D and the band is pretty tight.
Did you find this review helpful?

Love it!

5 out of 5 stars
faby - 4 months ago
originally posted on Maidenform
Really happy with this bra. Comfortable, good material. I bought it on sale. Would definitely recommend and buy it myself again.
Did you find this review helpful?

perfect - but need a 32

5 out of 5 stars
gard - 4 months ago
originally posted on Maidenform
Love this bra, but I need a 32 - PLEASE make a 32 !!!
Did you find this review helpful?

I have 5 of this same bra in different colors

5 out of 5 stars
JcfromBG - 5 months ago
originally posted on Maidenform
Very comfy
Did you find this review helpful?

My Go To Bra

5 out of 5 stars
RaRN - 5 months ago
originally posted on Maidenform
Love this bra and have for many years. Comfortable, supportive, and pretty!
Did you find this review helpful?

Just the bra I was looking for

5 out of 5 stars
Michelle Colorado - 5 months ago
originally posted on Maidenform
Fits well without a whole lot of padding.
Did you find this review helpful?

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