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Maidenform Comfort Devotion Your Lift Underwire Bra, Convertible Straps

Maidenform Comfort Devotion Your Lift Underwire Bra, Convertible Straps - 2 of 4Maidenform Comfort Devotion Your Lift Underwire Bra, Convertible Straps - 3 of 4Maidenform Comfort Devotion Your Lift Underwire Bra, Convertible Straps - 4 of 4
Maidenform Comfort Devotion Your Lift Underwire Bra, Convertible Straps - 1 of 4
$22.99 sale price when purchased online
$48.00 list price
Target Online store #3991

About this item

Fit & style

  • SUPPORT YOU NEED - Your Lift comfy shaping cups are designed to provide a natural lift.
  • SURPRISINGLY SOFT - Our brushed microfiber fabric provides all-day comfort, no matter what your day brings.
  • SO SMOOTH - Smoothing two-ply sides and backs make for a smooth silhouette under clothes.
  • CUSTOMIZE YOUR FIT & STYLE - Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility.
  • ROMANTIC WEDDING BRA - A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option.
  • COLD WATER WASH - We recommend hand washing this women's bra in cold water to reduce energy consumption
AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it's so comfortable you'll want to wear it every day. Our experts designed this underwire bra with Your Lift™ technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility.

maidenform
bra

Size Under bust measurement (Band) Full Bust Measurement
32A 32 33
32B 32 34
32C 32 35
32D 32 36
32DD 32 37
32DDD 32 38
34A 34 35
34B 34 36
34C 34 37
34D 34 38
34DD 34 39
34DDD 34 40
36A 36 37
36B 36 38
36C 36 39
36D 36 40
36DD 36 41
36DDD 36 42
38A 38 39
38B 38 40
38C 38 41
38D 38 42
38DD 38 43
38DDD 38 44
40B 40 42
40C 40 43
40D 40 44
40DD 40 45
40DDD 40 46
42B 42 44
42C 42 45
42D 42 46

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: Nylon
Fabric Name: Flat
Garment Style: Back Hook and Loop Fastener
Garment Details: Adjustable Strap
Bra cup construction details: Medium Lift Push Up
Garment back type: U Back
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1001293420
UPC: 196062008129
Origin: made in the USA and imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1 inches length x 10 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.0 out of 5 stars with 76 reviews

Ouch

1 out of 5 stars
Too old for this - 15 days ago
originally posted on Maidenform
I bought this and the underwire sticks into my underarm area. Too painful to wear. Is there something similar without the underwire?
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Cups too large for size 36A

1 out of 5 stars
Slim - 1 month ago
originally posted on Maidenform
I really wanted to like this bra, but the fit was awful. I ordered 36A bras, but they do not fit…the cups are huge for an A size as they gap open and it’s an all around terrible fit. I even bought bra insets, but that didn’t fix the problem. Would not buy again or recommend.
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Padding Alert

1 out of 5 stars
Syd V - 2 months ago
originally posted on Maidenform
This bra has a massive amount of padding. Don't buy your regular size, definitely buy up. Aside from that the material and design seems nice.
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Very close to the old comfort devotion

5 out of 5 stars
MelissaG - 2 months ago
originally posted on Maidenform
This is very similar to the old comfort devotion bras, slightly different. Still very comfortable and fit my barely B breasts. Since I’m on the smaller side of a B, I must have the extra padding to balance me out. I normally need a 40, but this fits a little looser than the old model so I got 38 instead.
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Sometimes change is not good!

2 out of 5 stars
Vanny - 2 months ago
originally posted on Maidenform
Nothing like the former Maidenform Devotion bra. Very disappointing and back it goes.
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Uncomfortable Closure

1 out of 5 stars
Aly P - 3 months ago
originally posted on Maidenform
The closure on this bra is rougher material and the hard sewn edges are uncomfortable on my skin.
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Happy with purchase

5 out of 5 stars
Mish2345 - 4 months ago
originally posted on Maidenform
Soft, pretty and comfortable
Did you find this review helpful?

Comfy

5 out of 5 stars
Lskntz - 4 months ago
originally posted on Maidenform
I am surprised at how comfortable this bra is. Glad I bought three.
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Beautiful and Comfortable!

5 out of 5 stars
- 4 months ago
originally posted on Maidenform
Love this bra! So comfortable unlike other underwire bras. No pinching, great support and looks beautiful! I love the way it looks and feels. So comfortable I can wear it all day at work
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My favorite bra BUT

4 out of 5 stars
anon294829 - 5 months ago
originally posted on Maidenform
The wires always poke me on the sides after a couple months. I own a bunch of these and I think they’ll always be my favorite, but I wish they would fix the underwire and make it padded like some of their other bras, or cut it short up on the sides like some of their other bras. Other than that, it’s so comfy everywhere else, the fabric stays soft, and the lift is great. It’s natural enough while giving a lot of support. I also wish they would have a lace-free option, as it shows under some shirts, but I’ve cut the lace layer off on one of them to fix that problem, it’s just not as pretty now.
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Price differences

1 out of 5 stars
Poconny - 5 months ago
originally posted on Maidenform
I was charged more than the sticker price of 2 of my bra’s, I will not order again, very dissatisfied customer
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Cups run large for a 34 B

3 out of 5 stars
Michelle Colorado - 5 months ago
originally posted on Maidenform
Cups run largefor a 34 B, that usually is perfect for me. More padded than I was expecting. Ordered online so didn't try on.
Did you find this review helpful?

Nice looking bra

5 out of 5 stars
Shrdal - 5 months ago
originally posted on Maidenform
I like these bras they are pretty and more supportive than most bras but I wish the band was slightly bigger I like the sales also and they are good quality almost always I’ve had wire failure or strap failure very rarely and only way past time for a new one
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Comfort Devotion Your Lift Underwire Bra, Converti

5 out of 5 stars
JTEG - 5 months ago
originally posted on Maidenform
My wife just loves the feel and how it makes her look
Did you find this review helpful?

Needs to be tighter

4 out of 5 stars
Sandy S - 6 months ago
originally posted on Maidenform
Is good but needs wider straps and be tighter around bottom i.e. Maybe should not be totally stretchable.
Did you find this review helpful?

Loved it

5 out of 5 stars
Boughtabra - 6 months ago
originally posted on Maidenform
Extremely comfortable - my new favorite bra
Did you find this review helpful?

Trendy and comfortable bra

5 out of 5 stars
Sandy27 - 7 months ago
originally posted on Maidenform
Very cute and comfortable bra. I love the way it fits.
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Cone Cups, too loose, but good quality and value

3 out of 5 stars
Mom Times Three - 7 months ago
originally posted on Maidenform
I have used a very similar bra for years (from maiden form) but liked the extra lace so I gave this one a try. Honestly, I'm rather disappointed. I wear a 34 D and found the chest size on this bra significantly looser than typical. On the smallest adjustment clip, it's rather loose and uncomfortable. The cups are very different as well, they are far more cone-ish than previous bras I have used. Furthermore, the part of the bra where the convertible strap connects to the bra is incredibly itchy. I'm suffering through until they go through the wash a couple more times but it is super annoying. If you're not easily irritated and have "high profile" breasts, this might be a great fit for you. As a "low profile" lady with some sensitivity to scratchy things, this was not my favorite pick. However, it was a great price and really high quality. It certainly won't deter me from further Maiden Form purchases, but I'll stick to the old faithful, I've used for years.
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Comfortable Confidence Boosting Miracle Worker

5 out of 5 stars
Nel M - 8 months ago
originally posted on Maidenform
This bra is amazing! It creates just the right amount of cleavage-appropriate for both work and nights out-where there previously was basically none, and it transforms my chest into a slightly more natural version of the instagram beauty standard. On top of all of that, this bra is the most comfortable, supportive bra I have ever tried: soft fabric, supportive but not tight underwire, and soft straps that don’t slide down. If you are looking for supportive, transformative, enhancing bras without having to sacrifice comfort, this is the bra for you! I have several of these and my oldest one of two years is still going strong. They boost my self confidence immensely and make any outfit better!
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Fit

2 out of 5 stars
Myra - 8 months ago
originally posted on Maidenform
Not true to sizes
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