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Maidenform Comfort Devotion Your Lift Underwire Bra, Convertible Straps

Maidenform Comfort Devotion Your Lift Underwire Bra, Convertible Straps - 2 of 4Maidenform Comfort Devotion Your Lift Underwire Bra, Convertible Straps - 3 of 4Maidenform Comfort Devotion Your Lift Underwire Bra, Convertible Straps - 4 of 4
Maidenform Comfort Devotion Your Lift Underwire Bra, Convertible Straps - 1 of 4
$22.99 sale price when purchased online
$48.00 list price
Target Online store #3991

About this item

Fit & style

  • SUPPORT YOU NEED - Your Lift comfy shaping cups are designed to provide a natural lift.
  • SURPRISINGLY SOFT - Our brushed microfiber fabric provides all-day comfort, no matter what your day brings.
  • SO SMOOTH - Smoothing two-ply sides and backs make for a smooth silhouette under clothes.
  • CUSTOMIZE YOUR FIT & STYLE - Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility.
  • ROMANTIC WEDDING BRA - A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option.
  • COLD WATER WASH - We recommend hand washing this women's bra in cold water to reduce energy consumption
AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it's so comfortable you'll want to wear it every day. Our experts designed this underwire bra with Your Lift™ technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility.

maidenform
bra

Size Under bust measurement (Band) Full Bust Measurement
32A 32 33
32B 32 34
32C 32 35
32D 32 36
32DD 32 37
32DDD 32 38
34A 34 35
34B 34 36
34C 34 37
34D 34 38
34DD 34 39
34DDD 34 40
36A 36 37
36B 36 38
36C 36 39
36D 36 40
36DD 36 41
36DDD 36 42
38A 38 39
38B 38 40
38C 38 41
38D 38 42
38DD 38 43
38DDD 38 44
40B 40 42
40C 40 43
40D 40 44
40DD 40 45
40DDD 40 46
42B 42 44
42C 42 45
42D 42 46

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: Nylon
Fabric Name: Flat
Garment Style: Back Hook and Loop Fastener
Garment Details: Adjustable Strap
Bra cup construction details: Medium Lift Push Up
Garment back type: U Back
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1001293352
UPC: 196062008457
Origin: made in the USA and imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1 inches length x 10 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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4.1 out of 5 stars with 216 reviews
0% would recommend
1 recommendations

convertible bra

2 out of 5 stars
Thumbs down graphic, would not recommend
Consumer - 3 days ago, Verified purchaser
The bra needs thicker straps. If bra is going to hold heavy padded cups, the straps should be in proportion to the cups.
Did you find this review helpful?

Great bra size down

4 out of 5 stars
Charlotte in nyc - 12 days ago
originally posted on Maidenform
I really love this bra. It’s super comfortable. The only thing is that it is very stretchy on the band so you might want a size down.
Did you find this review helpful?

Love it!

5 out of 5 stars
Jolen - 12 days ago
originally posted on Maidenform
This is the most comfortable bra I have ever worn! It is a soft material yet provides support. It is feminine and comes in beautiful colors. I highly recommend it.
Did you find this review helpful?

(no review title)

5 out of 5 stars
Shy Girl - 14 days ago
originally posted on Maidenform
Fits just right not all breast & body fit. The same try at your liking and fitting hope this helps
Did you find this review helpful?

Fabulous bra

5 out of 5 stars
Marianne Vogt - 15 days ago
originally posted on Maidenform
This is probably the best bra I have ever worn! The fit is perfect and it’s so comfortable. Lovely design with the added lace. Maidenform has really done it with this bra! I am anxious to try the t shirt bra next! I am confident that I will love it. Thank you Maidenform!
Did you find this review helpful?

Too large

3 out of 5 stars
JEOD - 16 days ago
originally posted on Maidenform
This bra runs very large. Even on the last hooks, it was just too large to wear. For years I bought this bra # and loved the fit. It was changed. Not sure a smaller band size would do it.
Did you find this review helpful?

Ouch

1 out of 5 stars
Too old for this - 1 month ago
originally posted on Maidenform
I bought this and the underwire sticks into my underarm area. Too painful to wear. Is there something similar without the underwire?
Did you find this review helpful?

Cups too large for size 36A

1 out of 5 stars
Slim - 2 months ago
originally posted on Maidenform
I really wanted to like this bra, but the fit was awful. I ordered 36A bras, but they do not fit…the cups are huge for an A size as they gap open and it’s an all around terrible fit. I even bought bra insets, but that didn’t fix the problem. Would not buy again or recommend.
Did you find this review helpful?

Padding Alert

1 out of 5 stars
Syd V - 3 months ago
originally posted on Maidenform
This bra has a massive amount of padding. Don't buy your regular size, definitely buy up. Aside from that the material and design seems nice.
Did you find this review helpful?

Very close to the old comfort devotion

5 out of 5 stars
MelissaG - 3 months ago
originally posted on Maidenform
This is very similar to the old comfort devotion bras, slightly different. Still very comfortable and fit my barely B breasts. Since I’m on the smaller side of a B, I must have the extra padding to balance me out. I normally need a 40, but this fits a little looser than the old model so I got 38 instead.
Did you find this review helpful?

Sometimes change is not good!

2 out of 5 stars
Vanny - 3 months ago
originally posted on Maidenform
Nothing like the former Maidenform Devotion bra. Very disappointing and back it goes.
Did you find this review helpful?

Uncomfortable Closure

1 out of 5 stars
Aly P - 3 months ago
originally posted on Maidenform
The closure on this bra is rougher material and the hard sewn edges are uncomfortable on my skin.
Did you find this review helpful?

Happy with purchase

5 out of 5 stars
Mish2345 - 5 months ago
originally posted on Maidenform
Soft, pretty and comfortable
Did you find this review helpful?

Comfy

5 out of 5 stars
Lskntz - 5 months ago
originally posted on Maidenform
I am surprised at how comfortable this bra is. Glad I bought three.
Did you find this review helpful?

Beautiful and Comfortable!

5 out of 5 stars
- 5 months ago
originally posted on Maidenform
Love this bra! So comfortable unlike other underwire bras. No pinching, great support and looks beautiful! I love the way it looks and feels. So comfortable I can wear it all day at work
Did you find this review helpful?

My favorite bra BUT

4 out of 5 stars
anon294829 - 5 months ago
originally posted on Maidenform
The wires always poke me on the sides after a couple months. I own a bunch of these and I think they’ll always be my favorite, but I wish they would fix the underwire and make it padded like some of their other bras, or cut it short up on the sides like some of their other bras. Other than that, it’s so comfy everywhere else, the fabric stays soft, and the lift is great. It’s natural enough while giving a lot of support. I also wish they would have a lace-free option, as it shows under some shirts, but I’ve cut the lace layer off on one of them to fix that problem, it’s just not as pretty now.
Did you find this review helpful?

Price differences

1 out of 5 stars
Poconny - 5 months ago
originally posted on Maidenform
I was charged more than the sticker price of 2 of my bra’s, I will not order again, very dissatisfied customer
Did you find this review helpful?

Cups run large for a 34 B

3 out of 5 stars
Michelle Colorado - 6 months ago
originally posted on Maidenform
Cups run largefor a 34 B, that usually is perfect for me. More padded than I was expecting. Ordered online so didn't try on.
Did you find this review helpful?

Nice looking bra

5 out of 5 stars
Shrdal - 6 months ago
originally posted on Maidenform
I like these bras they are pretty and more supportive than most bras but I wish the band was slightly bigger I like the sales also and they are good quality almost always I’ve had wire failure or strap failure very rarely and only way past time for a new one
Did you find this review helpful?

Comfort Devotion Your Lift Underwire Bra, Converti

5 out of 5 stars
JTEG - 6 months ago
originally posted on Maidenform
My wife just loves the feel and how it makes her look
Did you find this review helpful?

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