EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Maidenform Self Expressions Women's Stay Put Strapless Bra SE6990

Maidenform Self Expressions Women's Stay Put Strapless Bra SE6990 - 2 of 4Maidenform Self Expressions Women's Stay Put Strapless Bra SE6990 - 3 of 4Maidenform Self Expressions Women's Stay Put Strapless Bra SE6990 - 4 of 4
Maidenform Self Expressions Women's Stay Put Strapless Bra SE6990 - 1 of 4
$21.99 when purchased online
Target Online store #3991

About this item

Fit & style

  • BASICALLY SEXY - Ultra-flattering intimate solutions for every body.
  • NO SHOW - Sleek fabric is nearly invisible beneath clothing.
  • STAYS UP - Eliminate slipping, sliding, and shifting with our Stay Up Power Band.
  • CUSTOM LIFT - A smart design that matches the amount of lift to the cup size for the perfect level of comfortable support in every size.
  • MADE TO FIT TIGHT - Designed to fit snugly to stay in place, size up for a more comfortable fit.
  • SUPPORT YOU NEED - Underwire design provides just the right amount of support, and SmartZone™ cup technology molds to your unique shape for a great fit.
  • WEAR IT YOUR WAY - Convertible, adjustable straps can be worn five ways: regular, crisscross, halter, one-shoulder and strapless.
  • COLD WATER WASH - Maidenform recommends hand washing this strapless bra in cold water to reduce energy consumption.
STAY-PUT, WORRY-FREE FIT
Ditch the stress when you ditch the straps. Our Stay Put strapless bra is designed to reduce shifting, sliding, and slipping - so you can own the room without distractions. Custom Lift™ technology provides the right amount of lift based on your cup size. And with balconette styling, a sweetheart neckline, and smooth, silky cups, this strapless underwire bra will disappear under clothing. Or convert it to one of five adjustable strap styles for even more versatility. Maidenform®: Because why wouldn't you choose a bra as confident as you are.

Maidenform Self Expressions

numeric size
CUP Bust Measurement BAND Above the Bust Measurement
- 32 34 36 38 40 42
33 32A - - - - -
34 32B - - - - -
35 32C 34A - - - -
36 32D 34B - - - -
37 32DD 34C 36A - - -
38 32DDD 34D 36B - - -
39 - 34DD 36C 38A - -
40 - 34DDD 36D 38B - -
41 - - 36DD 38C - -
42 - - 36DDD 38D 40B -
43 - - - 38DD 40C -
44 - - - 38DDD 40D 42B
45 - - - - 40DD 42C
46 - - - - 40DDD 42D

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: 79% Nylon, 21% Spandex
Hem Style: Plain Hem
Sheerness: Opaque
Garment Style: Back Hook and Loop Fastener
Fabric Name: Knit
Garment Details: Adjustable Strap
Garment back type: Backless
Bra cup construction details: Underwire, Lightly Lined Cup
Coverage: Medium
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 51440043
UPC: 090563826568
Item Number (DPCI): 023-07-4917
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 13.42 inches length x 6.36 inches width x 3.47 inches height
Estimated ship weight: 0.24 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Summary of reviews

This strapless bra has garnered mixed feedback from guests, with many praising its comfort and ability to stay in place throughout the day. The reinforced band provides a secure fit, making it suitable for various outfits. However, some guests noted issues with sizing, cup shape, and discomfort, particularly with the pointy appearance of the cups. Overall, it offers a good balance of support and style for those seeking a reliable strapless option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.7 out of 5 stars with 696 reviews
    comfort: 3.22 out of 5
    sizing: true to size
    value: 3.26 out of 5
    49% would recommend
    184 recommendations

    I love this bra!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    DeeDee - 25 days ago, Verified purchaser
    Super comfy - some say it’s too pointy and yes, it has outward projection in a way, but I like that!
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?

    Horrid

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Sam12345 - 3 months ago, Verified purchaser
    If you want pointy boobs buy this Makes your top look like you have literal traffic cones in your shirt. 0/10
    sizing: too big
    Did you find this review helpful?

    OMG!! BUY IT!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    CLOROX - 4 months ago, Verified purchaser
    Great support! i dont use it strapless, I like to wear it with the string support
    comfort: 5 out of 5
    value: 5 out of 5
    sizing: true to size
    Did you find this review helpful?

    Perfect fit

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Elle - 5 months ago
    I rarely find bras that fit me corrrectly and I can honestly say this is the best fitting bra I've ever worn! It is balconette style so can't be worn with everything and I wish the straps weren't removable because sometimes they slide off when I'm putting it on.. took off one star because I actually think it gave me a rash in the very center where the cups connect . Other than that LOVE this bra!
    comfort: 5 out of 5
    value: 5 out of 5
    sizing: true to size
    Did you find this review helpful?

    Weird cup shape

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    D - 5 months ago, Verified purchaser
    I really like the band to this bra, has like a reinforced stretch band that keeps it tight to not slip down, but I hate the shape of the cups. They also almost seem smaller than other bras of the same cup size. If we feel them they feel like they’re triangular. If you turn to the side for a profile view, it kinda gives 60’s bra vibes.
    value: 3 out of 5
    comfort: 3 out of 5
    Did you find this review helpful?

    Good buy

    5 out of 5 stars
    Thumbs up graphic, would recommend
    WhyTarget - 6 months ago, Verified purchaser
    Great fit plus not to bulky
    value: 5 out of 5
    sizing: true to size
    comfort: 5 out of 5
    2 guests found this review helpful. Did you?

    Bring back the old style

    1 out of 5 stars
    Anonymous Disappointed - 6 months ago
    originally posted on Maidenform
    The Maidenform Stay Put strapless bra used to stay put and it had sticky material that also helped it stay put. There’s no more sticky material and within 5 minutes of wearing the bra, it slipped down my back. Very disappointed, I’ve bragged for years on the previous Stay Put strapless bra, can’t do that anymore!
    2 guests found this review helpful. Did you?

    Got the job done

    4 out of 5 stars
    Thumbs up graphic, would recommend
    TC1234 - 6 months ago, Verified purchaser
    Sizing was accurate for me (38DD). It was comfortable and fit well, had no issues wearing it all evening for a wedding. The cup was a little more pointy when I put it on, but for the price it was great! Definitely worth it as opposed to spending $75 on a fancier strapless bra.
    sizing: true to size
    value: 4 out of 5
    comfort: 5 out of 5
    2 guests found this review helpful. Did you?

    Works but the band can be too tight

    4 out of 5 stars
    Thumbs up graphic, would recommend
    GB - 7 months ago, Verified purchaser
    I used it without the straps and wore it all day, over 8 hours. It did slide down a bit but nothing that I needed to constantly pull up. So it does stay in place. However, it’s a bit too tight and I would only wear it occasionally to avoid discomfort.
    comfort: 3 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?

    Not what I hoped for

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    RDLme - 7 months ago
    This bra is uncomfortable and does NOT stay up at all. The little lift padding inside the cups also caused spillage out of the top, and was given the pointy Madonna bra look.
    value: 3 out of 5
    sizing: true to size
    comfort: 2 out of 5
    Did you find this review helpful?

    Bra is all mixed up!!

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Jxh - 8 months ago
    The cup is pointy, yes. Underwire to high cut into my underarm. The cup size seems too large. The band was comfortable.
    comfort: 3 out of 5
    sizing: too big
    value: 4 out of 5
    Did you find this review helpful?

    Prrfect

    5 out of 5 stars
    Thumbs up graphic, would recommend
    RxGo - 8 months ago, Verified purchaser
    Like the color and fit. Was exactly what I was looking for.
    value: 5 out of 5
    comfort: 5 out of 5
    sizing: true to size
    Did you find this review helpful?

    Best strapless bra around.

    5 out of 5 stars
    Diane O - 8 months ago
    originally posted on Maidenform
    This is the absolute best strapless bra I have found. It stays put, is comfortable, gives the perfect shape, and has great lift. It makes you feel firmly supported and also has small uplifting pads on the bottom of the cups to give your top just enough push up. I just wish they made more colors!
    1 guest found this review helpful. Did you?

    Sizing runs small and gives pointy shape

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    dannniboyy - 8 months ago
    The sizing of this bra is so off! They didn’t have my normal size (38D) in store, so I got a sister size (40C). I hooked the band in the middle and it was almost too small, and the gore wouldn’t sit flat against my torso. Can’t imagine how it would’ve fit in my normal size! The cups also have an incredibly pointy and unnatural shape; I could literally push down all the extra material creating the point because it didn’t even sit against my skin!
    sizing: too small
    comfort: 3 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Too thick & stiff

    3 out of 5 stars
    Dark skies girl - 8 months ago
    originally posted on Maidenform
    Did not work for me. Too thick and stiff. I was trying to order the "side smoothing underwire strapless bra" that I love! But couldn't find it online so ordered this in error. Might be great for someone who wanted a thicker padding, but I couldn't wear it.
    Did you find this review helpful?

    Not a good fit

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Notforme - 9 months ago, Verified purchaser
    I ordered a 34Ddd. It was more like a 34B.
    sizing: too small
    Did you find this review helpful?

    Forgot I was wearing a strapless bra!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Nikki Cola - 9 months ago, Verified purchaser
    Forgot I was even wearing a strapless bra! Didn't move all night. I would recommend going up a band size. It ran a little small for me.
    2 guests found this review helpful. Did you?

    Great bra support!

    5 out of 5 stars
    Samantha C - 10 months ago
    originally posted on Maidenform
    I love this bra. I have this same bra in 2 colors. It's comfortable and gives great support. I can wear this bra with a thin t-shirt and it's nice and smooth looking. Will definitely buy again.
    Did you find this review helpful?

    Best I could find

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Peachy - 11 months ago, Verified purchaser
    I’ve bought several strapless bras to try for an upcoming event; this is the best one I found. I like the extra elastic that goes around the sides and back; it reduces bulging big time. The other bras I tried caused bulging in that area. I also like that it doesn’t have the silicone; that can sometimes irritate my skin. Finally, I like the little bit of lift that it gives the girls. The shoulder straps are a little long but I plan to replace them with clear straps anyway. It fit true to size and is a great price. I definitely recommend. (Note: I have not worn yet so can’t comment on comfort or how it will actually work.)
    sizing: true to size
    value: 5 out of 5
    5 guests found this review helpful. Did you?

    Please add 36A option!

    1 out of 5 stars
    bskills - 1 year ago
    originally posted on Maidenform
    This is such a well made & designed bra, but you need to add an option for 36A! Small cup size does not automatically equal small circumference torso. I bought the 34A, but even on the outer row of clasps it's not wide enough for my frame. Very frustrating.
    3 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy