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Maidenform Women's Custom Lift Natural Boost Demi 9428

Maidenform Women's Custom Lift Natural Boost Demi 9428 - 2 of 4Maidenform Women's Custom Lift Natural Boost Demi 9428 - 3 of 4Maidenform Women's Custom Lift Natural Boost Demi 9428 - 4 of 4
Maidenform Women's Custom Lift Natural Boost Demi 9428 - 1 of 4
$44.00 when purchased online
Target Online store #3991

About this item

Fit & style

  • Super stretchy and soft fabric feels great against the skin
  • Underwire keeps you supported
  • Thick adjustable straps give you the perfect fit
  • Adjustable back hook closure keeps you secure
  • Demi style offers major coverage
Take on your day with confidence in this Maidenform Women's Custom Lift Natural Boost Demi (Style #9428). Lifting technology gives you a slight boost, while the sleek lace fabric keeps you comfy from morning to night. This bra features underwire support and thick, adjustable straps for the support you need. Demi styling offers great coverage and the fabric feels soft and comfy against your skin.

Maidenform Self Expressions

numeric size
CUP Bust Measurement BAND Above the Bust Measurement
- 32 34 36 38 40 42
33 32A - - - - -
34 32B - - - - -
35 32C 34A - - - -
36 32D 34B - - - -
37 32DD 34C 36A - - -
38 32DDD 34D 36B - - -
39 - 34DD 36C 38A - -
40 - 34DDD 36D 38B - -
41 - - 36DD 38C - -
42 - - 36DDD 38D 40B -
43 - - - 38DD 40C -
44 - - - 38DDD 40D 42B
45 - - - - 40DD 42C
46 - - - - 40DDD 42D

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: 76% Nylon, 24% Spandex
Sheerness: Opaque
Garment Style: Back Hook
Fabric Name: Knit
Garment Details: Convertible Straps, Adjustable Strap
Garment back type: Plain
Bra cup construction details: Padded Cup, Underwire
Coverage: Medium
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 82859687
UPC: 014671184334
Item Number (DPCI): 023-06-0633
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.25 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.2 out of 5 stars with 291 reviews
comfort: 4 out of 5
sizing: true to size
value: 4 out of 5
33% would recommend
6 recommendations

Disappointed

3 out of 5 stars
Texas granny - 9 days ago
originally posted on Maidenform
The cups were too big…this isn’t the bra I was looking for. I think the one I have & have always likes has been discontinued.
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Best bra

5 out of 5 stars
Quinna - 23 days ago
originally posted on Maidenform
This is the best bra! Gives you a boost and is also comfortable
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Demi T shirt bra

5 out of 5 stars
Marlena - 1 month ago
originally posted on Maidenform
Lightweight and comfortable with good support
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Just buy it!

4 out of 5 stars
Sharo - 2 months ago
originally posted on Maidenform
After not finding the bra style that I've worn for years, I was hesitant about buying one on line. So, once I verified my measurements, I took the chance and ordered, not one, but two bras. I am glad that I did, as this bra style is more flattering than my previous bra.
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Nice bra

5 out of 5 stars
Riya - 4 months ago
originally posted on Maidenform
Comfortable
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Lost 29lbs. and my boobs. This bra is Amazing!

5 out of 5 stars
Pinki - 4 months ago
originally posted on Maidenform
Great Fit
1 guest found this review helpful. Did you?

Inconsistent

3 out of 5 stars
Darlene - 5 months ago
originally posted on Maidenform
Inconsistent sizing. I purchased this for several times in the past, and this is the first time I bought it online. I’ve only bought it in the store previously. I won the same size for the past few years, and my size hasn’t changed, but the bra seems to. I’ve tried it on a few times where the bra cup sizes were too small. And these that I just bought were slightly too small as well. Again, I love the bra, but wish it was more consistent size.
1 guest found this review helpful. Did you?

Bra

3 out of 5 stars
K j s - 5 months ago
originally posted on Maidenform
I just didn’t like the way I looked when it added a size. I like my natural size.
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nice one

4 out of 5 stars
AJSRS - 5 months ago
originally posted on Maidenform
cups are reversed/tilted outward on the neckline it does show up on the plain dresses or t-shirts. also, i wish it had more cushion on the underwire otherwise it's good one
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Good lift and side support.

4 out of 5 stars
Jill from lowell - 6 months ago
originally posted on One Hanes Place
If you are looking for some lift and great side support, this is the right bra for you. I gave it four stars because I think the straps could be a bit wider for comfort.
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Great fitting bra

5 out of 5 stars
MY88 - 7 months ago
originally posted on Maidenform
Love the fit, the 36 A fits great no gap or pinching. I'm 5'9" 135 pounds.
1 guest found this review helpful. Did you?

Not practical for every day wear

1 out of 5 stars
Dawn M G - 8 months ago
originally posted on Maidenform
Upon first receiving the bras, I tried them on for comfort. They passed the test of not digging in the underarm area and the straps were comfortable. However, during the day at work my breasts were oozing out of the cups and creating a lot of cleavage. Unless I reposition myself throughout the day, these bras are impossible to wear. It's very disappointing.
1 guest found this review helpful. Did you?

Could be a higher rating!!!!

3 out of 5 stars
SK24 - 8 months ago
originally posted on Maidenform
I love the cup size and all but the only problem I have is the side panels are to thin. They need to be broader to contain back fat under the armpits and the back. The lease redesign by adding full coverage for the back fat.
1 guest found this review helpful. Did you?

Great bras

5 out of 5 stars
MimiGa - 8 months ago
originally posted on Maidenform
I have worn this style bra for years and really like them. The quality and fit are very good.
Did you find this review helpful?

Nice fit, needs wider side straps

3 out of 5 stars
Mary Matz - 9 months ago
originally posted on Maidenform
The fit of this bra was good, however I prefer wider bands on the sides. I returned it, but would have kept if the side straps had been wider.
1 guest found this review helpful. Did you?

Disappointed

1 out of 5 stars
HSimms - 10 months ago
originally posted on Maidenform
Purchased many of these bras over the past 8yrs and now they have completely changed everything about the bra. it is NOT as shown anymore at all. Pictures and actual item are cheap, uncomfortable and NOT the same bra. Very very disappointed.
1 guest found this review helpful. Did you?

comfort & fit

5 out of 5 stars
LCBC - 10 months ago
originally posted on Maidenform
Perfect fit for me! Been buying the Natural Boost Demi T-Shirt Underwire Bra for more than 10 years now!
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Cup Size Too Large. Back Clasp Too Itchy.

2 out of 5 stars
Thumbs down graphic, would not recommend
Laura - 10 months ago, Verified purchaser
For the price, I was expecting it to at least meet the standard of fitting properly. I have been a B cup my entire life. Trust me when I say that the cup size for the 38B Maidenform Women's Custom Lift Natural Boost Demi 9428 is not a B cup. It's far too large and creates embarassing gapping. I was going to say at least it's somewhat comfortable, but the clasp in the back is made of a fabric material that scratches and tickles my back throughout the day. Would not recommend at all. The reviews tricked me.
comfort: 2 out of 5
value: 2 out of 5
sizing: too big
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Best bra in years!

5 out of 5 stars
LaurelE - 1 year ago
originally posted on One Hanes Place
This is the best bra I've had in years! I bought two of these on clearance about three years ago, and I thought they wouldn't work out because I never liked wearing demi's. Well, I've worn them almost exclusively in that time! And they've lasted by air-drying only. I recently ordered another and glad to find in different colors. This bra is so flattering. The extra padding doesn't look fake. It just gives a really "Natural Boost" as the name states. You can wear it with anything, even t-shirts!
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Favorite Bra!

5 out of 5 stars
Portia - 1 year ago
originally posted on Maidenform
This is absolutely my favorite bra by far! I had to purchase more for back up. They are lightly lined and really comfortable for being an underwire bra. Very well made and gives you an amazing support as well.
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