EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Maidenform Women's Love the Lift Push-Up & In Satin Demi Bra DM9900

Maidenform Women's Love the Lift Push-Up & In Satin Demi Bra DM9900 - image 1 of 3
Maidenform Women's Love the Lift Push-Up & In Satin Demi Bra DM9900 - image 2 of 3
Maidenform Women's Love the Lift Push-Up & In Satin Demi Bra DM9900 - image 3 of 3
Maidenform Women's Love the Lift Push-Up & In Satin Demi Bra DM9900 - image 1 of 3
$44.00 when purchased online
Target Online store #3991

About this item

Fit & style

  • This plunge push up & in demi bra was designed with Wonderbra style for your sexiest silhouette!
  • Targeted side shape and support for narrow profile and natural cleavage
  • Smoothing side wings for comfortable support all-around
  • J-hook on adjustable straps to convert to crisscross
  • Underwire bra with sexy plunge neckline
A sexy union of satin and lace. You'll love Maidenform's lace push-up bra designed exclusively with Wonderbra for natural-looking cleavage. Underwire with gorgeous plunge neckline looks great under any dress or top. Smoothing side wings for comfortable all around support. Adjustable straps that convert to criss-cross which works perfectly for tank tops and racerbacks.

Maidenform Self Expressions

numeric size
CUP Bust Measurement BAND Above the Bust Measurement
- 32 34 36 38 40 42
33 32A - - - - -
34 32B - - - - -
35 32C 34A - - - -
36 32D 34B - - - -
37 32DD 34C 36A - - -
38 32DDD 34D 36B - - -
39 - 34DD 36C 38A - -
40 - 34DDD 36D 38B - -
41 - - 36DD 38C - -
42 - - 36DDD 38D 40B -
43 - - - 38DD 40C -
44 - - - 38DDD 40D 42B
45 - - - - 40DD 42C
46 - - - - 40DDD 42D

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: 76% Nylon, 24% Spandex
Sheerness: Opaque
Garment Style: Back Hook
Fabric Name: Satin
Garment Details: Convertible Straps, Adjustable Strap
Garment back type: Plain
Bra cup construction details: Padded Cup, Underwire
Coverage: Medium
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 82859712
UPC: 077478848441
Item Number (DPCI): 023-06-0925
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.25 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Summary of reviews

This bra is highly praised for its excellent quality, comfort, and flattering fit, making it a favorite among guests. Many appreciate the supportive design that enhances cleavage while remaining stylish. The variety of colors and patterns adds to its appeal, and the lightweight feel makes it suitable for all-day wear. However, some guests noted sizing inconsistencies and minor issues with squeaky straps, which could be improved.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 420 reviews
    sizing: true to size
    comfort: 4.14 out of 5
    value: 4.29 out of 5
    81% would recommend
    16 recommendations

    Comfortable perfect fit

    5 out of 5 stars
    Janiesal - 24 days ago
    originally posted on Maidenform
    Comfortable perfect fit
    Did you find this review helpful?

    My favorite bra going on 5 years!

    5 out of 5 stars
    Kkjoy - 29 days ago
    originally posted on Maidenform
    I love this bra! Comfort, fit and lift are excellent! I’ve been wearing it for years now and I hope Maidenform never stops making this style. My only suggestion is that Maidenform make more solid colors without the lace option as they are great t-shirt bras!
    Did you find this review helpful?

    Quality, fit and suggestion to eliminate lace.

    5 out of 5 stars
    Patty M - 4 months ago
    originally posted on Maidenform
    The quality of the bra is excellent. I do take off the lace to give a smother look under my shirts and blouses, but bought this because it fits the best compared to others. The extra strap above the cups bring the cups in closer for my smaller size making a better fit.
    Did you find this review helpful?

    Gets the job done

    5 out of 5 stars
    Dellsy - 5 months ago
    originally posted on Maidenform
    My favorite push up bra. My complaint is I wish they sold solid colors/texture for extra comfort.
    Did you find this review helpful?

    Excellent Experience!

    5 out of 5 stars
    Red2 - 5 months ago
    originally posted on Maidenform
    Maidenform is the only brand I'll purchase -- they know what they're doing! Beautiful bra, sexy fit...yummy!
    Did you find this review helpful?

    Flattering and supportive!

    5 out of 5 stars
    MomOf4 - 6 months ago
    originally posted on Maidenform
    Very flattering and supportive for moms after 4 kids! Comfortable as well. This is the only bra I buy now
    1 guest found this review helpful. Did you?

    Uplifting Spirit

    5 out of 5 stars
    CMRC - 7 months ago
    originally posted on Maidenform
    Husband loves the clevage
    Did you find this review helpful?

    The perfect push up padded bra

    5 out of 5 stars
    Patti Jean - 8 months ago
    originally posted on Maidenform
    I love this bra for the light weight, fit, and style. It is one of my go to bra to wear under light dresses and tops.
    Did you find this review helpful?

    Comfort and lift

    5 out of 5 stars
    Trixie Van Ausdal - 8 months ago
    originally posted on Maidenform
    I really love how this bra gives me the cleavage and lift that I want, and it’s very very comfortable— and the gold floral decoration makes it a very beautiful bra
    2 guests found this review helpful. Did you?

    Natural Look

    5 out of 5 stars
    NancyClaire - 8 months ago
    originally posted on Maidenform
    I’ve been searching for a padded/push-up, natural looking bra for ages. I’ve finally found it. One that pushes up and pushes in. Genius! I have natural looking cleavage for the first time. I originally bought 2 bras, one black and a neutral beige. I just bought 2 more. All over, a very comfortable fit with a very pretty back.
    2 guests found this review helpful. Did you?

    Needs a little more lift

    3 out of 5 stars
    Tique - 9 months ago
    originally posted on Maidenform
    While the material of this bra is quite smooth and pleasing to the skin, the push up pads are not as thick as I had anticipated. Wish they were slightly more padded; then, this bra would be perfect.
    2 guests found this review helpful. Did you?

    Squeaky Bra but pretty & Comfortable

    3 out of 5 stars
    Wendy6113 - 9 months ago
    originally posted on Maidenform
    I bought two of these bras one white & the other in a dusty pink color. The straps squeak with every movement I make. Bra is comfortable and fits well, but the squeak is very annoying. Thought that washing would help with that, but no it did not. So if you like a vocal (eek-eek) bra then this lil baby is for you. Maidenform, you have a great product, however, you may need to step up the QC on this one.
    1 guest found this review helpful. Did you?

    Just what I expected from Maidenform❤️

    5 out of 5 stars
    JBJH - 10 months ago
    originally posted on Maidenform
    I just received my order and this bra fits like a glove and it’s so pretty and sexy! Will order this again !
    Did you find this review helpful?

    Great fit

    5 out of 5 stars
    Sheri28 - 10 months ago
    originally posted on Maidenform
    The only brand of bras I wear... Love them
    Did you find this review helpful?

    Not good for women

    3 out of 5 stars
    Shar d - 11 months ago
    originally posted on Maidenform
    These bras run small and I don’t see the supportive bra anymore I guess no more breasts or braless cause I can’t stuff my breasts into these it’s disrespect for women who want support on their breasts and don’t want their breasts sagging on the ground
    Did you find this review helpful?

    Push up bra

    5 out of 5 stars
    Sue C - 1 year ago
    originally posted on Maidenform
    Great fit..live this bra
    Did you find this review helpful?

    Runs a bit small in the cup size

    3 out of 5 stars
    MJACOBS - 1 year ago
    originally posted on Maidenform
    You definitely need to order a cup size larger. I wear a 36C and the cup was way too small. I was bulging over and I’m not that big!! Other than that the bra itself was very comfortable.
    Did you find this review helpful?

    Push Up & Underwire Bra

    5 out of 5 stars
    Grinches - 1 year ago
    originally posted on Maidenform
    Love the feminine look 👀, great fit & the prices are extremely reasonable!
    Did you find this review helpful?

    Not what the last bra was like.

    2 out of 5 stars
    Amy H - 1 year ago
    originally posted on Maidenform
    I usually love these bras, but the size was different and smaller and the wire came out on first wear, jabbing me under the arm.
    Did you find this review helpful?

    Satisfied with my purchase.

    5 out of 5 stars
    Foxy Roxy - 1 year ago
    originally posted on Maidenform
    I lost 70 pounds last year and my breast appeared very unsightly to me since the weight loss. I had been trying to find a decent fitting bra since that time unsuccessfully. I have had Maiden form bras years ago and remembered being satisfied in the past. Since ordering them recently, I am very pleased with the fit and my appearance.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy