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Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543

Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - image 1 of 3
Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - image 2 of 3
Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - image 3 of 3
Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - image 1 of 3
$44.00 when purchased online
Target Online store #3991

About this item

Fit & style

  • Modern cup shape and open neckline provide the perfect amount of coverage.
  • Seamless cups won't show under tees.
  • Smartzone cups offer uplift, support and shaping right where you need it most.
  • Straps convert from traditional to crisscross for wardrobe versatility.
  • Satin-soft smooth fabric for 24/7 comfort.
Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543. It is a demi underwire bra with modern cup shape and open neckline. A smooth allover fabric provides uplifting shape and great support. Has a silky microfiber body for a no-show look from front to back. Adjustable hook and eye at back to provide great fit. A fabulous t-shirt bra now even more fabulous!

Maidenform Self Expressions

numeric size
CUP Bust Measurement BAND Above the Bust Measurement
- 32 34 36 38 40 42
33 32A - - - - -
34 32B - - - - -
35 32C 34A - - - -
36 32D 34B - - - -
37 32DD 34C 36A - - -
38 32DDD 34D 36B - - -
39 - 34DD 36C 38A - -
40 - 34DDD 36D 38B - -
41 - - 36DD 38C - -
42 - - 36DDD 38D 40B -
43 - - - 38DD 40C -
44 - - - 38DDD 40D 42B
45 - - - - 40DD 42C
46 - - - - 40DDD 42D

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: 71% Nylon, 29% Spandex
Sheerness: Opaque
Garment Style: Back Hook and Loop Fastener
Fabric Name: Knit
Garment Details: Convertible Straps, Adjustable Strap
Garment back type: Scoop
Bra cup construction details: Lightly Lined Cup
Coverage: Medium
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 78629062
UPC: 738994657121
Item Number (DPCI): 023-06-0693
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.25 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.1 out of 5 stars with 442 reviews
comfort: 3.67 out of 5
value: 3 out of 5
sizing: true to size
33% would recommend
3 recommendations

Needs tweaking

2 out of 5 stars
Haileey - 14 days ago
originally posted on Maidenform
The bra fit it well. After the first wear, the edges covering the breasts flip up and can be seen through the shirt. Awkward...
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Maybe not for sensitive skin girlies

2 out of 5 stars
Karla R - 14 days ago
originally posted on Maidenform
Not sure if this company started using different material but I am getting rashes on my breasts when I use this bra. It fits wonderfully and design is beautiful but not happy with the rash that has developed. When I switch over to another bra or stop wearing them altogether for a few days, the rash goes away
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Basic Bra

4 out of 5 stars
- 24 days ago
originally posted on Maidenform
It really is a basic everyday bra, it’s comfortable the ladies are individuals and not smashed together, lightly lined, no push up padding. I have 5 in a few different colors.
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Fits Big

1 out of 5 stars
MKB2 - 1 month ago
originally posted on Maidenform
Not enough support, structure and just not the quality I expected.
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Bra is comfortable and fits my 34B's perfectly...

5 out of 5 stars
Mae West - 2 months ago
originally posted on Maidenform
The straps had squeaky or crunchy sounds when first wearing the bra...but they seem to have settled down. The bra is very comfortable and fits my 34B perfectly...Thank You!
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Bra

4 out of 5 stars
K j s - 2 months ago
originally posted on Maidenform
I like this bra. But the front where it crosses doesn’t lay as flat as it should. But still a nice bra.
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Bra

4 out of 5 stars
PegGib - 2 months ago
originally posted on One Hanes Place
I like the bra, yet I miss the previous one I liked This one has a higher into the armpit which is too much for me. I have to pull it down more so it’s not almost cutting
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Not as good as the old one

2 out of 5 stars
bralesslaura - 2 months ago
originally posted on Maidenform
Please bring back the everyday demi bra. It's been my favorite bra forever and I don't like the way this one fits.
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Push-up bra

4 out of 5 stars
jezzz - 3 months ago
originally posted on Maidenform
I usually don't like pushup bra, but this one is quite comfortable and gives me that ectra cleavage.
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Unhappy with design changes

3 out of 5 stars
LittleMolly - 3 months ago
originally posted on Maidenform
I was hoping this bra, which seems to be the successor of the One Fab Fit Everyday Demi Underwire Bra, would be just as great. However, the designers chose to move the adjustable strap to the lower back rather than keeping it at the top front of the bra. This makes it difficult to adjust as needed when wearing it during the day. It seems the underwire was widened - a change that was unnecessary and makes it less comfortable for me as a person with a short torso. The additional fabric stretching from each side under the underwire to the center of the front also makes the bra feel bulkier than the predecessor. The design changes did not make this a better bra. I hope you will bring back the One Fab Fit Everyday Demi Underwire Bra. It was a superior design and fit.
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Can't Breathe

1 out of 5 stars
LaurenS - 4 months ago
originally posted on Maidenform
The measurement of the largest possible size for the band of size 34 bras is 26 inches. That means that it needs to stretch a quarter of its size in order to fit the size it says it is. According to Margo West, a professional tailor, elastic bands should be about two inches smaller than the measured size. Other experts (Luxe, Heather Handmade) suggest subtracting between 2 and 4 inches - 4 for a snug fit. So the bra band is shrunk four times as much as it should be for a comfortable fit or twice as much as it is supposed to be for a snug fit. My measurement is 33 inches so a 34 should be large on me but I couldn't breathe when I put this bra on. Unless you prefer restricted lungs, stay away from this bra.
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Ugh!

2 out of 5 stars
Amy2bax - 4 months ago
originally posted on Maidenform
There is no stretch in these cups so unfortunately there is a lot of spillage.
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nice bra

5 out of 5 stars
sandra K - 5 months ago
originally posted on Maidenform
This bra is so soft and looks great to.
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I love my bra.

5 out of 5 stars
Hard to please customer - 6 months ago
originally posted on Maidenform
Size is accurate. Very comfortable. Delivery as promised. Very pretty.
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Great fit

5 out of 5 stars
Krebel - 7 months ago
originally posted on Maidenform
Soft pretty material
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Not what I expected

2 out of 5 stars
Shamilton - 7 months ago
originally posted on Maidenform
I’ve been wearing maiden form bras for years and I decided to try something similar to what I usually wear, but just a little different. This bra is not what I expected. The cups were flimsy, the chest band was thin and uncomfortable and the fabric underneath the wire area rolled. Overall, this bra felt cheap in comparison to other Maidenform bras I have worn over the years. I gave it 2 stars instead one 1 because the sizing was correct. Also, made form, makes it easy to return products that you were dissatisfied with. I will go back to my old tried and true cushioned underwire Maidenform bra.
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So Comfortable and Pretty

4 out of 5 stars
LaurelEM - 7 months ago
originally posted on One Hanes Place
I loved the Denim Jacket Blue color of this bra and the lace details. It is really very soft and comfortable, yet supportive. The only complaint is that when the straps move against the little adjustment ring, they squeak all day! I hoped it would stop after some wash and wear, but it hasn't. So comfy otherwise!
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Returned

1 out of 5 stars
MaryS - 7 months ago
originally posted on One Hanes Place
I ordered my usual size. However, it fit like it should be on a doll. The size was so far off that I actually looked at the tag to see if the wrong size was sent. The tag was correct.....
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Great bra

5 out of 5 stars
Trini1 - 7 months ago
originally posted on Maidenform
I bought this bra for my daughter and she said she love it because it fits so nicely
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Great purchase

5 out of 5 stars
Shari J Ware - 7 months ago
originally posted on Maidenform
I love the way this bra feels. It’s so comfortable
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