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Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543

Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - 2 of 3Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - 3 of 3
Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - 1 of 3
$44.00 when purchased online
Target Online store #3991

About this item

Fit & style

  • Modern cup shape and open neckline provide the perfect amount of coverage.
  • Seamless cups won't show under tees.
  • Smartzone cups offer uplift, support and shaping right where you need it most.
  • Straps convert from traditional to crisscross for wardrobe versatility.
  • Satin-soft smooth fabric for 24/7 comfort.
Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543. It is a demi underwire bra with modern cup shape and open neckline. A smooth allover fabric provides uplifting shape and great support. Has a silky microfiber body for a no-show look from front to back. Adjustable hook and eye at back to provide great fit. A fabulous t-shirt bra now even more fabulous!

Maidenform Self Expressions

numeric size
CUP Bust Measurement BAND Above the Bust Measurement
- 32 34 36 38 40 42
33 32A - - - - -
34 32B - - - - -
35 32C 34A - - - -
36 32D 34B - - - -
37 32DD 34C 36A - - -
38 32DDD 34D 36B - - -
39 - 34DD 36C 38A - -
40 - 34DDD 36D 38B - -
41 - - 36DD 38C - -
42 - - 36DDD 38D 40B -
43 - - - 38DD 40C -
44 - - - 38DDD 40D 42B
45 - - - - 40DD 42C
46 - - - - 40DDD 42D

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: 71% Nylon, 29% Spandex
Sheerness: Opaque
Garment Style: Back Hook and Loop Fastener
Fabric Name: Knit
Garment Details: Convertible Straps, Adjustable Strap
Garment back type: Scoop
Bra cup construction details: Lightly Lined Cup
Coverage: Medium
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 78629070
UPC: 738994657206
Item Number (DPCI): 023-06-0701
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.25 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.1 out of 5 stars with 451 reviews
comfort: 3.75 out of 5
sizing: true to size
value: 2.5 out of 5
25% would recommend
4 recommendations

Love it.

3 out of 5 stars
MJMJ - 6 days ago
originally posted on Maidenform
I love this bra. I love it that I can get some nice colors and patterns. The cups fit well. My only complaint is I can't get the straps quite long enough. I have them as long as possible but still it creeps up.
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Don't recommend

1 out of 5 stars
Thumbs down graphic, would not recommend
Siberiantiger - 21 days ago, Verified purchaser
Save your money this bra is not good bra in the sense that the outline of the bra is visible through any shirt/top. The cup sizing is accurate and it is comfortable to wear.
comfort: 4 out of 5
sizing: true to size
value: 1 out of 5
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Inside of cup folds over

1 out of 5 stars
MimiCher13 - 1 month ago
originally posted on Maidenform
I have been buying these bras for years because I like the fit but after a few months the inside of the cup in the middle of the chest folds over causing a ridge look under shirts. I’ve hand washed them & it still happens. I noticed I’m not the only one with this issue. Love the bra but I’m going to look elsewhere
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Love

5 out of 5 stars
Kelly James - 1 month ago
originally posted on Maidenform
Love everything about this bra. The fit, the comfort, the style. Highly recommend
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Not very demi but good support

4 out of 5 stars
KristenB - 1 month ago
originally posted on Maidenform
Gotta say, the support is good. Everything is up where it should be, unlike with my old bras! However, I was hoping this bra was really "demi" and would not have large cups, but I got a B cup and feel like it's a full-coverage bra when that's not what I wanted. I would try a different bra next time.
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Loved it but now it leaves lines under my tops

3 out of 5 stars
bab90 - 2 months ago
originally posted on Maidenform
I love the buttery softness of this bra! Initially, the fit was perfect and I bought another one. I've worn them for 6 plus months. Now they can't be worn with a fitted top because the top of the bra pulls away from me. This is fine during the winter when I'm wearing layers, but in a few months, we'll be done with layers. Otherwise, I have loved this bra. Sad that it has changed with a short amount of time.
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Sizing is incorrect

1 out of 5 stars
Monica D - 2 months ago
originally posted on Maidenform
They were too tight around my back, I had to give the bras away
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Not a fan of this bra

3 out of 5 stars
Renee56 - 2 months ago
originally posted on Maidenform
Doesn't keep me together as another Maidenform bra I purchased. When I stretch to grab something, the bra rides up and I end up having to constantly be adjusting it.
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Nice bra!

4 out of 5 stars
Donald969 - 2 months ago
originally posted on One Hanes Place
I bought this bra in the floral print pattern on a whim. I loved the pattern plus it was on sale for a great price. It looks very nice and has good support but it does feel a bit small. Maybe the band does not stretch as much as my other Maidenform bras, but it’s nothing a bra extender cannot fix. I do have to take 1 Star away for the fact it feels small. But otherwise I’d still recommend this bra.
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This is my go-to bra in several colors

5 out of 5 stars
SuzB - 2 months ago
originally posted on Maidenform
This bra is so comfortable. I like the cut and the feel of the material as well. I was happy with the color choices.
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Needs tweaking

2 out of 5 stars
Haileey - 3 months ago
originally posted on Maidenform
The bra fit it well. After the first wear, the edges covering the breasts flip up and can be seen through the shirt. Awkward...
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Maybe not for sensitive skin girlies

2 out of 5 stars
Karla R - 3 months ago
originally posted on Maidenform
Not sure if this company started using different material but I am getting rashes on my breasts when I use this bra. It fits wonderfully and design is beautiful but not happy with the rash that has developed. When I switch over to another bra or stop wearing them altogether for a few days, the rash goes away
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Basic Bra

4 out of 5 stars
- 3 months ago
originally posted on Maidenform
It really is a basic everyday bra, it’s comfortable the ladies are individuals and not smashed together, lightly lined, no push up padding. I have 5 in a few different colors.
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Fits Big

1 out of 5 stars
MKB2 - 3 months ago
originally posted on Maidenform
Not enough support, structure and just not the quality I expected.
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Bra is comfortable and fits my 34B's perfectly...

5 out of 5 stars
Mae West - 4 months ago
originally posted on Maidenform
The straps had squeaky or crunchy sounds when first wearing the bra...but they seem to have settled down. The bra is very comfortable and fits my 34B perfectly...Thank You!
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Bra

4 out of 5 stars
K j s - 4 months ago
originally posted on Maidenform
I like this bra. But the front where it crosses doesn’t lay as flat as it should. But still a nice bra.
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Bra

4 out of 5 stars
PegGib - 4 months ago
originally posted on One Hanes Place
I like the bra, yet I miss the previous one I liked This one has a higher into the armpit which is too much for me. I have to pull it down more so it’s not almost cutting
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Not as good as the old one

2 out of 5 stars
bralesslaura - 4 months ago
originally posted on Maidenform
Please bring back the everyday demi bra. It's been my favorite bra forever and I don't like the way this one fits.
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Push-up bra

4 out of 5 stars
jezzz - 5 months ago
originally posted on Maidenform
I usually don't like pushup bra, but this one is quite comfortable and gives me that ectra cleavage.
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Unhappy with design changes

3 out of 5 stars
LittleMolly - 5 months ago
originally posted on Maidenform
I was hoping this bra, which seems to be the successor of the One Fab Fit Everyday Demi Underwire Bra, would be just as great. However, the designers chose to move the adjustable strap to the lower back rather than keeping it at the top front of the bra. This makes it difficult to adjust as needed when wearing it during the day. It seems the underwire was widened - a change that was unnecessary and makes it less comfortable for me as a person with a short torso. The additional fabric stretching from each side under the underwire to the center of the front also makes the bra feel bulkier than the predecessor. The design changes did not make this a better bra. I hope you will bring back the One Fab Fit Everyday Demi Underwire Bra. It was a superior design and fit.
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