Marketing Made Simple - by Donald Miller & J J Peterson (Paperback)

About the Book

Based on Building a StoryBrand by New York Times bestselling author Don Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit.

Book Synopsis

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You're not alone.

Based on proven principles from Building a StoryBrand, this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace. In this book, you will learn:

• The three stages of customer relationships.
• How to create and implement the one marketing plan you will never regret.
• How to develop a sales funnel that attracts the right customers to your business.
• The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
• The keys to wireframing a website that commands attention and generates conversions.

The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

Review Quotes

'A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns. - Wes Gay, CEO Wayfinder

'I created collateral for a client and they recently told me not to release the next round we created because they can't handle the influx of customers from the first round. They had more listings this year than in 30 years of business.' - Amy Burgess, Marketing Consultant

'Just heard from one of my clients that she's getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that's just with updating her website.' - Amy Schutte, Owner of Hudson and Co LLC

'My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works.' - Ian Stewart, Owner/Creative Director of Root Source Digital