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Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Eyebrow Gel - 0.05 fl oz.
$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Meet Maybelline NY’s Build-A-Brow: This easy eyebrow shaper builds real-looking, fuller brows with up to 24HR wear for brows that look so real you can't tell it's makeup; Say goodbye to sparse, thin and uneven looking brows for fuller brows that last
- Fuller Brows in 2 Easy Steps: Build-A-Brow has a 2-in-1 brow pen plus sealing eyebrow gel; The ultra-precision pen creates hair-like strokes and the clear brow gel locks brows in place with a non-crunchy finish; Sweat & smudge-resistant and humidity-proof
- Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
- Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
- Maybelline New York: The world’s number 1 makeup brand, from foundation to mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets
Description
Meet Build-A-Brow! The 2-in-1 deep brown brow pen + sealing gel that builds a fuller brow in just 2 easy steps. This waterproof eyebrow makeup delivers real-looking, fuller brows for up to 24-hour wear. In fact, brows look so real you can’t tell its makeup! It’s also sweat-resistant, smudge-resistant and humidity-proof. Its ultra-precision pen creates hair-like strokes to mimic the look of actual brow hair, and it’s clear sealing gel locks brows in place with a non-crunchy finish. Available in six brow shades for every brow type. Vegan Formula: no animal-derived ingredients. Ophthalmologist tested.
Before application, shake the pen. Then, start building by flicking the pen upwards to create hair-like strokes while filling in sparse areas. Let the product to dry. Last, use the clear gel to sculpt brows into desired shape and seal for up to 24-hour wear. Use Garnier Waterproof Micellar Water to remove.
Before application, shake the pen. Then, start building by flicking the pen upwards to create hair-like strokes while filling in sparse areas. Let the product to dry. Last, use the clear gel to sculpt brows into desired shape and seal for up to 24-hour wear. Use Garnier Waterproof Micellar Water to remove.
Suggested Age: 13 Years and Up
Health Facts: Vegan, Animal By-Product-Free
Color Palette: Dark Tones
Product Form: Liquid Gel
Beauty Purpose: Filling, Shaping
Net weight: .05 fl oz (US)
Features: Smudgeproof, Waterproof, Long Lasting
TCIN: 89247628
UPC: 041554087697
Item Number (DPCI): 052-07-0099
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, glycerin, alcohol, phenoxyethanol, caprylyl glycol, peg/pgg-14/4 dimethicone, pvp, laureth-21, sodium dehydroacetate, peg-40 hydrogenated castor oil, propylene glycol, pentaerythritol tetra-di-t-butyl hydroxyhydrocinnamate, triisopropanolamine, [+/- may contain, ci 77266 [nano]/black 2, ci 16035/red 40, ci 19140/yellow 5, ci 42090/blue 1].
Shipping details
Estimated ship dimensions: 0.63 inches length x 1.875 inches width x 5.625 inches height
Estimated ship weight: 0.048 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The product is highly praised for its ability to create natural-looking, hair-like strokes, making it ideal for those with sparse or patchy brows. Guests appreciate its dual-ended design, combining a fine pen for precision and a gel for setting. While some guests experienced color inconsistencies and packaging issues, the overall ease of use and long-lasting results make it a popular choice for enhancing brows.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 676 reviews
easy to apply: 3.76 out of 5
easy to remove: 4.7 out of 5
long lasting: 3.76 out of 5
quality: 3.81 out of 5
value: 3.95 out of 5
62% would recommend
24 recommendations
Color is off fir me
1 out of 5 stars
Thumbs down graphic, would not recommend
Smarteblond - 11 days ago, Verified purchaser
- Skin type: Normal
- Skin concern: Uneven skin tone
- Skin tone: Light
- Hair color: Blonde
I think it would have worked well had it been the right color. Unfortunately, the soft brown was a reddish tone. Hard to find a brown in a neutral tone on most brands. Tried the ash. The tone was right but too dark.
Would not waste your money
1 out of 5 stars
Maria1982 - 30 days ago
originally posted on maybelline.co.uk
I bought this as well as other products but very disappointed with those, it was great the first day the second it was all dried out and no product coming out I shook it up but still useless had to revert to my pencil
Needs Improvement
2 out of 5 stars
JClarkTexas - 1 month ago
originally posted on maybelline.com
Bought this brow pen yesterday 3/10/25. Went to use it this morning, it was dried out. There was hardly any actual product that came out. I shook the pen before use as always (I do like the pen). Barely anything appeared. I even tried on a tissue, barely any product coming out. Very disappointing, because I really like this brow pencil.
1 reply from Consumer Care Center team - 1 month ago
Hi there! Thank you for reaching out about our Build A Brow 2 in 1 Brow Pen and Sealing Gel Eye Makeup. We are sorry to hear about your experience and would like to speak to you about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET, when calling please have the reference number of 40150458. We look forward to speaking with you!
Highly Recommend!
5 out of 5 stars
KH29 - 2 months ago
originally posted on maybelline.com
This product is amazing!!! It’s easy to use and control the strokes for a very natural look. Highly Recommend!
Ok
3 out of 5 stars
Thumbs down graphic, would not recommend
Melissa13 - 2 months ago, Verified purchaser
- Eye color: Hazel
- Skin type: Combination
- Skin tone: Medium
- Hair color: Blonde
Just ok. I probably wouldn’t buy again
Handy for natural brows
5 out of 5 stars
Ellebelle - 2 months ago
originally posted on maybelline.co.uk
[This review was collected as part of a promotion.] Handy 2 in 1 product for eyebrows. I love the fine liner to fill in my brows with a natural look. Then the clear gel shapes them nicely into place. I would definitely recommend this for everyday wear.
Eyebrow pen
3 out of 5 stars
Thumbs up graphic, would recommend
kateh013 - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
- Skin concern: Acne, Uneven skin tone
Works fine but I much prefer the NYX eyebrow pen because it’s more precise and move convincing as real hairs.
wanted to love this...
3 out of 5 stars
Thumbs down graphic, would not recommend
xelaognir - 3 months ago, Verified purchaser
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Combination
I liked the convenience of using a brush but honestly the color was off (too warm) and even with the clear coat on top the color rubs off. Only pro is that it lasts a long time and its easy to keep in your bag
1 reply from Maybelline Consumer Care team - 3 months ago
Hey there! Thank you for your feedback on our Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Eyebrow Gel, we are sad to hear that this did not meet your expectations. We understand that this can be frustrating and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Application didn’t work
1 out of 5 stars
Pasty47 - 3 months ago
originally posted on maybelline.com
The product couldn’t be applied, I shook & shook the pen, nothing came out, I tryed it on my hand, a small amount appeared on my hand, couldn’t get any on brows. Totally disappointed with this higher cost brow product!
1 reply from Consumer Care Center team - 3 months ago
Hi there! We appreciate you reaching out about our Build A Brow 2 in 1 Brow Pen and Sealing Gel Eye Makeup. To saturate the tip of the Build A Brow 2 in 1 Brow Pen and Sealing Gel Eye Makeup, hold the pen face down for 5 seconds or gently wipe the tip on a clean tissue before continuing the application. We hope this information is helpful, if you continue to have issues please give us a call at 877-456-5287 Monday - Friday, 9:00 a.m. to 5:30 p.m., ET for assistance.
Doesnt work
1 out of 5 stars
Thumbs down graphic, would not recommend
Ashko - 4 months ago, Verified purchaser
I am not sure if I got a defective one or what. I can’t get much of any color to come out on the brush even with lots of shaking. The gel part doesn’t do anything to tame the brows either.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there! We are sorry to hear about the experience you had with Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Eyebrow Gel. We would like to speak with you directly about it. Please give us a call @ 877-456-5287, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
NOT GREAT
2 out of 5 stars
Thumbs down graphic, would not recommend
Kmccull - 5 months ago, Verified purchaser
- Skin type: Oily, Combination
- Hair color: Blonde
- Skin concern: Redness, Dark circles, Acne
- Skin tone: Light
- Eye color: Green
The Blonde color is red and way too warm. Looks auburn. Horrible. Returned it. Plus the consistency is so watery. Didn’t like this one at all.
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there Kmccull, We wish you could see the results you were hoping for with the Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Waterproof Eyebrow Gel. This 2-in-1 tool features a brow pen and clear brow gel. Its ultra-precision pen creates hair-like strokes to mimic the look of actual brow hair, and its clear sealing gel locks brows in place. Before each use, be sure to shake the pen first.
Looks just like real hair
5 out of 5 stars
Thumbs up graphic, would recommend
Nynguyen - 6 months ago, Verified purchaser
- Skin concern: Dullness, Uneven skin tone
- Eye color: Brown
- Skin type: Combination
- Hair color: Black
- Skin tone: Medium
The Maybelline Build a Brow 2-in-1 Eyebrow Pen is a versatile tool that makes shaping and filling brows quick and easy. The dual-ended design features a pencil for precise filling and a gel formula for defining and setting brows in place. The pencil glides on smoothly, providing natural-looking color that’s buildable for a more defined finish. The gel side offers a long-lasting hold without making the brows feel stiff or crunchy. Overall, it's a convenient, all-in-one solution for achieving perfectly sculpted and long-lasting brows.
Waste of money
1 out of 5 stars
Thumbs down graphic, would not recommend
Love0505 - 6 months ago, Verified purchaser
- Skin type: Combination
- Eye color: Brown
- Hair color: Black
- Skin tone: Medium
It turns green after a few minutes.
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there! We appreciate you taking the time to reach out about our Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Eyebrow Gel. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
MY FAV!
5 out of 5 stars
Thumbs up graphic, would recommend
aaaa - 6 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Eye color: Brown
- Hair color: Black
my all time favorite brow product. i love the brush like strokes and it is so versatile. definitely recommend!
Best brows so far!
5 out of 5 stars
Thumbs up graphic, would recommend
Rachel G - 6 months ago, Verified purchaser
- Skin concern: Blackheads, Redness, Acne, Uneven skin tone
- Eye color: Blue
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
I love this product! It’s just what I was looking for to help fill in my thinning brows. It does apply very lightly, so it does take me a little longer to do my brows than it used to, but I appreciate how the light application allows me to fill everything in precisely.
Overall, Great Product!
4 out of 5 stars
Thumbs up graphic, would recommend
Eyescreamluva - 7 months ago, Verified purchaser
- Eye color: Hazel
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Light
Overall, I think it’s a great product! I purchased this in April and use it everyday and I’m still on the same tube I bought (going on 6 months). I did notice if you have oily skin, which I do, it tends to smudge a little throughout the day. Wish it was a bit more long lasting on the skin. Also, you do need to be a lighter handed when applying it. My eyebrows are almost black (the deepest brown probably) and I use the black/brown and it matches well. Wish they offered a soft black but still fine. Overall, it’s great!
Finally!
4 out of 5 stars
Thumbs up graphic, would recommend
Riss - 7 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Skin concern: Redness, Sensitivity
- Hair color: Auburn
- Eye color: Green
Finally I have found something that gives a polished but natural look! My brows have longer hairs with occasional "bald" spots and this felt tip makes it easy to fill them in. It takes a little practice but after 2-3 uses it's very easy to draw "hairs" and add definition where you want it. And the gel DOES NOT BUDGE yet still looks natural and comes off easily with micellar water. I never bother to leave reviews but I'm so happy I bought this. I would recommend buying a shade lighter than you would in a pencil. I gave fair skin with medium auburn hair and I use the Soft Brown.
Eyebrow Holy Grail
5 out of 5 stars
Thumbs up graphic, would recommend
MonicaBonica - 8 months ago, Verified purchaser
I absolutley love this product! I brush my eyebrows out and then with soft stroked build my brows where it's needed. I love the look of my brows. I do rarely use the gel but it's nice to have.
Beautiful products from Maybelline
5 out of 5 stars
vaneee1630 - 8 months ago
originally posted on maybelline.com
The product are super easy to use, make your prep done in just a minute.🫶🏻
Metallic packaging flakes off
4 out of 5 stars
Thumbs up graphic, would recommend
Peach - 9 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Eye color: Brown
I've tried many of these hairlike-stroke pens, and this is one of the better ones in terms of how fine the brush is. The issue is, the metallic coating on the packaging eventually flakes off, and gets all over everything in your makeup bag. I have to remove tiny peices of "glitter" from my face and hands every time I use this. I wish Maybelline would revisit the packaging.