$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- Helps nourish the lashes with vitamin E
- Thickening mascara creates healthy-looking and full lashes
- Prevents lash loss when removing the mascara
Description
Nourished with Vitamin E, this advanced thickening formula creates full and healthy-looking lashes that are silky-soft. The Quick Dissolve System allows for quick and easy mascara removal to help prevent lash loss. Ophthalmologist tested. Hypoallergenic tested. Suitable for contact lens wearers.Step 1. Sweep the brush from root to tip of lashes.Step 2. Do not let mascara dry in between coats. Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: 10 Years and Up
Health Facts: Hypoallergenic
Color Palette: Medium Tones
Beauty Purpose: Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Waterproof
TCIN: 14487397
UPC: 041554605228
Item Number (DPCI): 052-07-1694
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g1844 1, petroleum distillates, c8-9 isoparaffin, disteardimonium hectorite, cera alba/beeswax, copernicia cerifera cera/carnauba wax, aqua/water, synthetic beeswax, allyl stearate/va copolymer, paraffin, propylene carbonate, polyvinyl laurate, silica, oryza sativa starch/rice starch, panthenol, hydrolyzed corn starch, methylparaben, isceteth-20, lecithin, octylacryamide/acrylates/butylaminoethyl methacrylate copolymer, tocopheryl acetate, disodium cocoamphodiacetate, 2-oleamido-1,3-octadecanediol, phenoxyethanol, simethicone, disodium edta, propylparaben, bht, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77510/ ferric ferrocyanide], f.i.l d187522/1
Shipping details
Estimated ship dimensions: 5.53 inches length x 2.7 inches width x 0.79 inches height
Estimated ship weight: 0.05 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: why doesn t this come in dark brown and it says waterproof not washable as i am looking for
submitted by rosemarie - 1 year ago
A: Hi there! Thank you for sharing with us some feedback on our Maybelline Full 'N Soft Waterproof Mascara. We are happy to hear you enjoy the product. We recommend pairing this with our Falsies Lash Lift Washable Mascara. We hope you will continue to use our products with great satisfaction!
submitted byMaybelline Consumer Care - 1 year agoBrand expertA: it appears if you click on the 301 very black choice that you're choosing the non-waterproof (washable) option, even though the headline still states "waterproof". Read the details/description for it
submitted bysunshine - 1 year ago
Q: What is the best product or way to remove this mascara without lash loss??
submitted by Kawai - 9 months ago
A: Hi there, Kawai! Thank you for reaching out about our Full 'N Soft Waterproof Mascara. We recommend trying our Expert Eyes 100% Oil-Free Eye Makeup Remover, which cleanses away all traces of makeup, even stubborn mascara and eye shades. We hope this helps! XOXO
submitted byMaybelline Consumer Care - 9 months agoBrand expert
Q: The description says waterproof but the image shown is not the waterproof mascara. Which. Is it?
submitted by Shell - 6 years ago
A: Hi Shell! Thank you for reaching out about our Full 'N Soft Waterproof Mascara. This product is waterproof and nourished with Vitamin E. This advanced thickening formula creates full and healthy-looking lashes that are silky-soft. The Quick Dissolve System allows for quick and easy mascara removal to help prevent lash loss. We hope you give it a try!
submitted byMaybelline Consumer Care - 6 years agoBrand expert
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Summary of reviews
This mascara has been a long-time favorite for many guests, praised for its ability to create soft, natural-looking lashes without clumping or flaking. However, recent changes to the formula have left some guests disappointed, noting issues with thickness and a strong smell. Despite these concerns, the mascara remains a go-to for its ease of application and lasting results, making it a staple in many makeup bags.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1132 reviews
easy to apply: 4.24 out of 5
easy to remove: 4.06 out of 5
long lasting: 3.99 out of 5
quality: 3.91 out of 5
value: 3.93 out of 5
68% would recommend
138 recommendations
BEST MASCARA
5 out of 5 stars
Thumbs up graphic, would recommend
Katieg - 6 days ago
- Eye color: Blue
- Skin concern: Acne
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
This is the best mascara I’ve ever had. I was skeptical because it felt kinda cheap, but it is not.
Favorite mascara ever
5 out of 5 stars
Londie P - 15 days ago
originally posted on maybelline.com
BRING BACK BROWN!!! PLEASE!!! I have used this for years! Even if I tried a new mascara I always went back to this. I get a lot of compliments and people asking what kind of mascara I use. I have very sensitive eyes and don't like waterproof mascara. This is exactly what it says - FULL AND SOFT. I am just begging for them to bring back the brown color, I am blonde and it just gives a softer look. Just do it Maybelline! Brownish Black! Brownish Black!
Favorite lashcara
5 out of 5 stars
Thumbs up graphic, would recommend
CT - 20 days ago, Verified purchaser
- Eye color: Blue
- Skin tone: Light
- Skin concern: Pores, Uneven skin tone, Sun damage, Aging, Dullness, Blackheads, Cellulite
- Skin type: Normal
- Hair color: Blonde
Stays long, doesn’t clump - favorite mascara!
Not for thin (maybe any) lashes
1 out of 5 stars
Thumbs down graphic, would not recommend
AKKWMN - 24 days ago, Verified purchaser
Clumps, looks like I put on 4 false eyelashes. I got the non-waterproof one and it was still impossible to remove.
1 reply from Maybelline Consumer Care team - 22 days ago
Hello AKKWMN! We appreciate your feedback on the Maybelline Full 'N Soft Waterproof Mascara. We're sorry to hear it clumped excessively, giving an undesirable, heavy look. We're also concerned that you found even the non-waterproof version difficult to remove. We understand easy removal is essential, and we'd welcome more information about your removal process. In the meantime, we encourage you to consider our other mascara options, such as the Lash Sensational Sky High Washable Mascara, which is known for its easy removal and more defined lash look.
Best Mascara-Need Brownish Black Color!!
4 out of 5 stars
GrandmaLinH - 1 month ago
originally posted on maybelline.com
My favorite mascara for years. BRING BACK BROWNISH BLACK!!’ Please! Very black is too - well, black!
Please bring back brown!!!
5 out of 5 stars
JessicaF - 1 month ago
originally posted on maybelline.com
Please bring back brown!!! I love the black for a night look but need brown for the natural daytime!!! Been using this product for probably 15 years
Disappointed
1 out of 5 stars
MeMel7 - 2 months ago
originally posted on maybelline.com
I used this mascara for almost 25 years. It was my absolute favorite! I stopped purchasing it when the only color option available was black. I’ve looked for other mascaras that provided the same or similar results in the color that I need. I don’t understand why you had to ruin a good thing. Guess I’ll continue my search.
1 reply from Consumer Care Center team - 1 month ago
Hi there! Thank you for reaching out about our Full N Soft Washable Mascara. We are sorry to hear that this product is no longer giving you the results you love! We recommend trying our Lash Sensational Sky High® available in 6 shades. Check it out here: https://tinyurl.com/yodb35dc. We hope you love it!
Impossible to remove
1 out of 5 stars
Thumbs down graphic, would not recommend
Crystal W - 2 months ago, Verified purchaser
This mascara is very sticky. It smudges easily and is extremely difficult to get off using eye makeup remover pads.
New Formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Denice - 2 months ago, Verified purchaser
I have been using this mascara since it first came out. The formula has changed now, and it sucks! It smells like chemicals and it's sticky. The tube doesn't last as long as it used to, and it gets dry and flaky now. I have purchased it several times recently because I thought it was a bad tube. Not the case, and a huge waste of money! I definintely will NOT be purchasing it anymore!
Good product for more natural look
5 out of 5 stars
Thumbs up graphic, would recommend
Flooeyblue - 2 months ago, Verified purchaser
I like the fact that this applies the product well and not in big clumps. I want my lashes to look close to natural.
Not recommended
1 out of 5 stars
Thumbs down graphic, would not recommend
Katia - 2 months ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
The applicator bristles are too long and brush like - product can’t be adequately applied to lashes. I would return but it is coming up as “not eligible for return” when I try the “fix an issue” from my order.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there, Katia! We appreciate you taking the time to reach out about our Full 'N Soft Mascara - 311 Waterproof Very Black. We truly appreciate your feedback on our mascara wand design. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Formula change is unusable
1 out of 5 stars
Thumbs down graphic, would not recommend
DesertSkin - 2 months ago, Verified purchaser
I’ve used this for years but like many others, the formula change has caused me to have red itchy irritation on the corners of my eyes and my eyelashes are falling out. So disappointed.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there, DesertSkin! We appreciate you taking the time to reach out about our Full 'N Soft Waterproof Mascara. We know how frustrating it can be when a product is not as expected. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Please bring back the old formula!
1 out of 5 stars
Kw2025 - 3 months ago
originally posted on maybelline.com
Maybelline, what is going on with this formula now? I’ve loved this mascara for over a decade but have recently noticed that new tubes dry out quickly (after a week or two) and the formula now clumps and flakes. I’ve always loved this mascara for how soft and clump/flake free it was…Please look into this — a quick search shows I’m not the only one noticing this change for the worse.
1 reply from Consumer Care Center team - 3 months ago
Hi there! We are so sorry to hear that you were not satisfied with the results of the Full N Soft Washable Mascara. It is possible that minor changes have been made in the formula of a product however, the performance should meet or exceed previous results and may not be noticeable at all. We recommend giving the product another try and also trying our Lash Sensational Sky High Mascara! This product delivers smooth, clump-free volume results which removes effortlessly in a snap! You can find the product here: https://tinyurl.com/2y2vvvo2 We hope this works better for you!
New Formula is Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
K - 3 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
This used to be such an amazing mascara — it was lightweight feeling and clump free. I’ve been using it for a decade. However, they’ve clearly changed the formula and now it is terrible! A new tube only lasts me a couple of weeks and then suddenly dries out. It clumps and flakes now! I am so disappointed in Maybelline and will be switching to a different brand altogether. They’re going to lose many loyal customers because of this formula change.
Discontinued!!! Angry and Disappointed.
1 out of 5 stars
Itsnotmaybelline - 3 months ago
originally posted on maybelline.com
I’ve used this product loyally for 30 years. Can’t believe you have discontinued. Will take my business to another brand. Very disappointed.
1 reply from Consumer Care Center team - 3 months ago
Hi Itsnotmaybelline! Thank you for your concerns about the Full N Soft Washable Mascara . We are sorry to tell you but this product will be discontinued. As consumers ourselves, we understand how disappointing it can be when your favorite product or shade is no longer being sold. We suggest you try our Lash Sensational Sky High Washable Mascara. While this is not an exact replacement, you'll find some of the same qualities you loved in Full N Soft Washable Mascara. We hope you give it a try and love it as much as we do!
Please Bring Old Formula Back!!
1 out of 5 stars
NIKVB - 3 months ago
originally posted on maybelline.com
Used this for literally decades. Was the absolute best Mascara of all brands. The brush is unparalleled. However, after my recent purchase I noticed a horrible smell and it started clumping and flaking. Thinking I bought an old one.. I bought another. The same thing. Just searched the web for other complaints and I'm glad to see I'm not the only one. Maybeline - please don't short cut this product. I promise you'll lose more than you'll save. Please conduct a formula check because something is very off. Now I have 4 packs that I've wasted money on and won't use. Please resolve this for your customers.
1 reply from Consumer Care Center team - 3 months ago
Hi there! Thank you for reaching out about our Full N Soft Washable Mascara. We're so sorry to hear about your recent experience with our mascara. We truly value your decades of loyalty and are concerned about the issues you've described. We understand your frustration about the product not performing as expected and the waste of product. We will absolutely share your feedback with the appropriate teams and investigate this further. We encourage you to contact our Consumer Care team directly so they can assist you and gather more details about the specific issues you encountered.
Love the natural look
5 out of 5 stars
MisLou27 - 3 months ago
originally posted on maybelline.com
Love this mascara. Have been wearing it for years. I've tried many others and I always come back to this one. Love the natural look.
Would buy again
5 out of 5 stars
Thumbs up graphic, would recommend
Tbg - 4 months ago, Verified purchaser
I’ve used this for years and still love it for the price.
The best
5 out of 5 stars
Mamalu2u - 4 months ago
originally posted on maybelline.com
Why oh why would you discontinue this. None of your other mascaras have the same brush, consistency or go on with such ease. I was really disappointed to find out you discontinued the brownish black that is best for blondes and now us older women. I have used this product for years. Such a huge disappointment and again since your other products and brush do not compare, I will have to search elsewhere.
Great mascara, and I'm picky
5 out of 5 stars
Thumbs up graphic, would recommend
mel - 4 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Eye color: Blue
I was a die-hard Almay mascara user for years, but unfortunately they discontinued the mascara I was using so I went on the hunt for another. After a ton of research I finally found this mascara and never looked back. It does a great job lengthening my lashes while still looking very natural and subtle. It doesn't go on clumpy. I really love using this mascara and have bought it multiple times since using it.