$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing Mascara: Great Lash Washable Blackest Black Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
- Gentle On Lashes: Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
- Easy On Easy Off: This washable volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
- Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
- Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
- Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets
Description
After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .43 fl oz (US)
Features: Double-Ended
TCIN: 12058325
UPC: 041554670745
Item Number (DPCI): 052-07-0495
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua, beeswax/cera alba, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, sorbitan sesquioleate, methylparaben, quaternium-15, quaternium-22, simethicone, butylparaben, may contain: iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891), ultramarines (ci 77007), mica
Shipping details
Estimated ship dimensions: 5.5118 inches length x 2.7559 inches width x 0.8661 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.1 out of 5 stars with 6704 reviews
easy to apply: 4.21 out of 5
easy to remove: 4.12 out of 5
long lasting: 3.49 out of 5
quality: 3.48 out of 5
value: 3.69 out of 5
48% would recommend
334 recommendations
Dont bother
2 out of 5 stars
Thumbs down graphic, would not recommend
Rosa - 13 days ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
- Skin type: Combination
It makes my lashes look darker but that’s about it. I would not recommend it. There are better options out there even for this price
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Riley - 23 days ago, Verified purchaser
Worst thing ever made lash loss and made lashes fall down more than lift up after 15 mins my lashes looked normal again! Hate this product
multi use mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
paola - 24 days ago
love this clear mascara!! i use it as a primer before applying my regular black mascara and its great to not overly dry your lashes, making them less easy to break. I also use it as a brow gel, it works really well for shaping them easily. I prefer this clear mascara over a brow gel because it isn’t sticky.
Not good
1 out of 5 stars
Thumbs down graphic, would not recommend
Jane - 1 month ago
I disliked the product because it was WAY to liquidity and it literally does nothing for your lashes. ( I bought the product a few months ago so I don’t know if they changed the product)
1 reply from Maybelline Consumer Care team - 25 days ago
Hi Jane, we appreciate you sharing your experience with the Maybelline Great Lash Mascara. We're sorry it wasn't what you hoped for. We're always working to improve our products, so your feedback is really helpful.
Did it change?
2 out of 5 stars
Thumbs down graphic, would not recommend
Anon - 2 months ago
- Eye color: Green
- Skin type: Combination
- Hair color: Red
- Skin tone: Light
I have bought this for years and opened a new bottle this past week. One use landed me in the ER. did something change? My eyes swelled shut and my checks swelled up as well. Bummer to spend Thanksgiving in the ER getting steroids 💀
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there. We are sorry to hear about the experience you had with your recent mascara purchase. We would like to speak with you directly about it. Please give us a call@ 800-944-0730 9 AM to 5:30 PM ET M – F for assistance. It would be helpful if you could have the product available when you call.
Allergic reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
dgirl5 - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Acne
- Eye color: Brown
Currently waiting at the minute clinic so hopefully they can prescribe me something for what this mascara did to my eyes. I have swollen red bumps on my eyelid and under my eye. I used to use this mascara a few years ago but had to trash it!!
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there. We are sorry to hear about the experience you had with Maybelline Great Lash Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @ 877-456-5287, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
ALLERGIC REACTION AFTER FIRST APPLICATION
1 out of 5 stars
Puffy eyed - 3 months ago
originally posted on maybelline.com
I recently just bought this mascara 2 days ago package unopened and used it for the first time and had allergic reaction after a few hours. No other makeup on just the mascara. My eyes became puffy, red, painful, itchy and dry.
1 reply from Consumer Care Center team - 2 months ago
We are sorry to hear about the experience you had with Great Lash. We would like to speak with you directly about it. Please give us a call @ 844-335-3510 M-F 9:00 am – 5:30 pm ET for assistance and provide the reference #38137153. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Favorite
4 out of 5 stars
Thumbs up graphic, would recommend
Rylee Wimpey - 3 months ago, Verified purchaser
- Hair color: Red
- Skin tone: Light
- Skin type: Combination
- Eye color: Green
My all time favorite mascara. Waterproof makes my curls stay up all day. Very easy to remove with waterproof oil. Only downside is the brown looks a lot like the black so it’s hard to tell a difference.
Good mascara for the price
4 out of 5 stars
Thumbs up graphic, would recommend
luvbngigi - 3 months ago, Verified purchaser
This mascara provides good coverage and thickness, especially for the price. However, if you do not get the waterproof version it does tend to create black smudges under the eyes and on the eyelid if you get hot or use too much moisturizer. In that case I would recommend the waterproof, no smudge at all!
Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Kjg - 3 months ago, Verified purchaser
Love this mascara. I have used this brand since I was a teenager.
If it's not broke, don't fix it.
5 out of 5 stars
Thumbs up graphic, would recommend
mitchellfamily - 4 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Dark circles
- Hair color: Brunette
- Eye color: Hazel
There's a reason this mascara is a classic in the makeup world -- it works perfectly.
Horrible great lashes
1 out of 5 stars
Thumbs down graphic, would not recommend
Regular - 5 months ago
The worst thing I have ever bought in my life. I spent a whole Sunday with swollen eyes, I didn't understand what was happening. My face even started to swell, and I kept applying it and it was the same thing. Omg, this should be taken off the market. It's the worst thing in my life. I almost went to the emergency hospital Lo peor que he comprado en mi vida pase un domingo completo con los ojos hinchados no entendian que pasaba hasta mi cara empezaba a incharse, y segui aplicandomelo y fue lo mismo omg esto lo deberian de sacar del mercado es lo peor en mi vida..
Ok for a basic mascara
3 out of 5 stars
Thumbs up graphic, would recommend
Mimi - 6 months ago, Verified purchaser
- Skin concern: Acne, Sensitivity, Aging
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
- Eye color: Green
Works ok for a basic mascara. Good black color. Brush is ok, clumps a little but not too bad. But I would not term it washable; it does not come off easily with my regular gentle cleanser (la roche); I have to use Micellar water or makeup remove, truly saturate with a cotton round, and rub. It acts more like a waterproof mascara in terms of the effort required to take it off.
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there Mimi! Thank you for reaching out to us about the Great Lash Washable Mascara, in the 100 Blackest Black shade. We are sad to hear that you are having difficulty removing it and that you had clumping. We recommend using our Expery Eyes Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
Just ok?
1 out of 5 stars
Thumbs down graphic, would not recommend
Kpiz - 6 months ago, Verified purchaser
This mascara is messy and will give you under eye darkness. It was recommended by influencers on TikTok and I was severely disappointed in the quality. Wanted to love this but it just wasn’t great
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there! Thank you for your feedback on the Great Lash Washable Mascara in the Brownish-Black shade. We are sad to hear that you did not see the results you expected and you had soem smearing. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Great lash
5 out of 5 stars
Thumbs up graphic, would recommend
Kween - 6 months ago, Verified purchaser
- Skin type: Combination
- Skin concern: Aging, Dullness
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
Great lash is my favorite mascara. I’ve tried different brands and keep coming back to my favorite. It’s easy to apply and really does make my lashes look great.
The gel is great but the brush would be better if it was curved. Just my opinion
3 out of 5 stars
Thumbs up graphic, would recommend
Honestly reviews - 6 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Blackheads, Dark circles, Sensitivity, Puffiness
- Hair color: Black
- Eye color: Blue
Don't get me wrong. I love Maybelline but I have to say in all honesty, the covergirl eyebrow one is better. The brush on the covergirl eyebrow clear gel is curved
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there! Thank you for your feedback on the Great Lash Washable Mascara in the Clear shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
HORRIBLE- allergic reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
Mariaa - 6 months ago
I wouldn’t even give it 1 star. I used this same one yearssss ago with no issues. I’m guessing they changed the formula over the last few years. I decided to try this kind again and this time a bad allergic reaction happened. I applied it and a little later it felt a little itchy and irritated. When I got home from work I took it off and still felt bad and starting getting puffy. The next morning my eye was like this!!! I went to urgent care and was given prescribed antibiotic ointment.
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there Mariaa. We are sorry to hear about the experience you had with the Great Lash Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call at 1- 800-944-0730 M-F 9am-5:30pm ET. Looking forward to speaking with you.
Great profuct
5 out of 5 stars
Thumbs up graphic, would recommend
Rock1 - 7 months ago, Verified purchaser
- Skin type: Oily
- Hair color: Auburn
- Skin tone: Dark
- Skin concern: Uneven skin tone
Product works great every time I purchase it!
Maybelline mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Isa - 7 months ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Hair color: Black
- Skin type: Combination
- Skin concern: Sun damage, Dullness, Pores, Aging, Puffiness
Have used it for many years.
Bday gift
5 out of 5 stars
Thumbs up graphic, would recommend
Jazzly - 7 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Sensitivity
- Hair color: Red
- Eye color: Hazel
Bought this mascara for my moms bday. Its her favorite so I already knew she would be pleased. She been using it for years so Im sure its a great product.