$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- Double collagen formula wraps each lash from root to tip for colossal impact!
- Brush fills out lashes for a pumped up look, with 12X the volume
- Washable formula
- Easily remove mascara with Maybelline Eye Makeup Remover
Description
Lashes get amplified! The double collagen formula wraps each lash from root to tip for colossal impact, while Maybelline’s biggest brush fills out lashes for a pumped up look. Ophthalmologist tested. Suitable for contact lens wearers.
Step 1. Draw the Pumped Up! Colossal brush from root to tip of lashes for instant volume. Step 2. Do not let mascara dry in between coats. Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Step 1. Draw the Pumped Up! Colossal brush from root to tip of lashes for instant volume. Step 2. Do not let mascara dry in between coats. Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: 10 Years and Up
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free, Sulfate-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening, Thickening
Net weight: .33 fl oz (US)
Features: High Pigment Density, Built-In Brush, Non-Flaking
TCIN: 15084439
UPC: 041554409291
Item Number (DPCI): 052-07-1596
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.47 inches length x 9.02 inches width x 1.73 inches height
Estimated ship weight: 0.077 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 1049 ratings
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Summary of reviews
This mascara has garnered mixed feedback from guests, with many praising its ability to provide volume and length while others express disappointment over dryness and clumping. Guests appreciate the brush design, which helps avoid clumping, and the long-lasting formula that holds curls well. However, some have encountered issues with product consistency and packaging. Overall, it remains a favorite for those seeking dramatic lashes, but guests urge for improvements in quality control.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 342 reviews
long lasting: 2.55 out of 5
easy to remove: 3.58 out of 5
value: 2.93 out of 5
easy to apply: 2.75 out of 5
quality: 2.8 out of 5
47% would recommend
21 recommendations
favorite mascara
5 out of 5 stars
Thumbs up graphic, would recommend
- 4 months ago, Verified purchaser
title says it all! I use it over a lengthening mascara, its the goat.
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
Karen - 6 months ago, Verified purchaser
Great brush but VERY little mascara inside.
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there Karen! Thank you for your feedback on the Volum' Express Pumped Up! Colossal Mascara in the 216 Waterproof Classic Black shade. We are sad to hear that you did not see the results you expected with this mascara and that package didnt not seem like there was alot inside. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Love it and in love with it
5 out of 5 stars
Kawiebabigurl18 - 7 months ago
originally posted on maybelline.com
Over the last few years I have switched my makeup brand to Maybelline and have fell more in love with your products and brand than any previous ones I've used. That said, I have found this particular line of your mascara to be one of my most beloved. I love the drama affect it does for my eyes. I pair it with your tattoo studio gel eye pencil eyeliner and OMG! Love it. I only wear eye makeup and this one has won my #1 spot for mascara. It took me 2 days of wear and it stole the lead by the end of day one. Lasts all day and comes off easy with makeup remover towels at the end of my day many hours later. Thanks Maybelline for making a mascara that lasts as long as my day does. 16+ hours most of the time.
Absolutely Awful
1 out of 5 stars
HannahD - 8 months ago
originally posted on maybelline.com
Highly do not recommend this mascara. I got it and the formula was so dry it would not even go onto my lashes. Such a waste of money and wish I had not gotten it. Really wanted it to be great but it ended up horrible.
1 reply from Consumer Care Center team - 8 months ago
Hello there! We understand how frustrating it is that our Pumped Up! Colossal® felt sticky and flaked off. Feedback from our consumers is very important and we will be sure to pass your comments along to the team. We suggest trying our Lash Sensational Firework Waterproof Mascara. This is a buildable, clump-resistant impact formula. Thank you for taking the time to share your thoughts with us.
Don't buy if you want waterproof pumped up colassal lashes
1 out of 5 stars
Klm - 8 months ago, Verified purchaser
I bought this as an emergency for a photo shoot in the water. This is the worst waterproof mascara I’ve ever used. In fact, this is the worst mascara I’ve ever used. My lashes were NOT colossal nor were they pumped up. They weren’t even waterproof. The brush was almost impossible to get mascara on your lashes. Like when you’re trying to run away in a dream and you can’t run. It felt like that. I tried to put it on and just wouldn’t go on. It was weird. I hated it.
1 reply from Maybelline Consumer Care team - 8 months ago
Hi there Klm, We want to understand what happened just as much as you do. If you would like to speak to us directly about your recent purchase, give us a call @ 800-442-7643 9 AM to 5:30 PM ET M – F
Save your money
1 out of 5 stars
Thumbs down graphic, would not recommend
TxLady88 - 8 months ago, Verified purchaser
- Hair color: Blonde
- Eye color: Brown
- Skin type: Oily, Combination
- Skin tone: Light
Terrible mascara. I went out on a limb and bought this one bc I normally grab The Rocket mascara by them. I have decent natural lashes, so I do not need much but was looking for volume, thickness…this did neither not even length and again…it doesn’t take much to give my lashes length. So disappointing! Good for a preteen but not for this woman. Waste of money!
1 reply from Maybelline Consumer Care team - 8 months ago
Hi there! Thank you for your feedback on the Volum' Express Pumped Up! Colossal Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Never again
1 out of 5 stars
Thumbs down graphic, would not recommend
Mandy - 1 year ago, Verified purchaser
Awful. This mascara is super clumpy, dries up quickly, and irritates my eyes. The brush is also too big to get precise sweeps.
1 reply from Maybelline Consumer Care team - 1 year ago
Hi there! We are sad to hear that you are not enjoying the Volum' Express Pumped Up! Colossal Mascara, and you had some clumping. We are disappointed to her about your experience and we will share this feedback with the rest of our team. We hope that you will continue to explore our products in the future.
No Colossal or Pumped up
1 out of 5 stars
Rozee - 1 year ago
originally posted on maybelline.com
I use Maybelline mascara all the time. This mascara is by far the worse one I've tried. I have stayed with the same one for some time, but thought I would change it up. Wrong move on my part. It does not stay on, smudges and certaily is not colossal and does not pump up.
Long Lucious lashes
5 out of 5 stars
T238 - 1 year ago
originally posted on maybelline.com
Great mascara! I have naturally long lashes so I always look for volume in mascara. It lengthens and adds volume and looks great!
Broken applicator
1 out of 5 stars
Abehrens1 - 2 years ago
originally posted on maybelline.com
Purchased for the first time and upon opening the package the I found the brush not connected to the wand.
1 reply from Consumer Care Center team - 2 years ago
Hi there! We are so sorry to hear about your experience with our Volum' Express Pumped Up! Colossal Waterproof Mascara. We know how frustrating it can be when a product is not as expected. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET and provide this reference #27786832. It would be helpful if you had the product available when you call. We look forward to speaking with you! XOXO
Wand missing or broken
2 out of 5 stars
Jlee - 2 years ago
originally posted on maybelline.com
First I want to say I am not a complainer, but I am a bit frustrated, I love the look of this mascara and I love the way the brush head is shaped. The problem is about every three tubes I purchase has a missing or broken wand. I have to buy them two at a time just in case. The two I just purchased are both broken. I hate to change, but I may have to. I cant afford to keep buying them to just throw them away.
1 reply from Consumer Care Center team - 2 years ago
Hi There! We are so sorry for your experience with our Volum' Express Pumped Up Colossal Washable Mascara. We invite you to contact our Consumer Care Center @1-800-944-0730, our hours are Monday through Friday, 10AM to 5PM EST. We would be more than happy to assist you with this problem!
Super dry and flakes off
1 out of 5 stars
Cjw1234 - 2 years ago
originally posted on maybelline.com
I thought I was having an allergen in my eyes, but it turns out it was this mascara flaking off into my contacts. Wasted my money on this 😕
1 reply from Consumer Care Center team - 2 years ago
Hi there! We are sorry to hear about the experience you had with Volum' Express Pumped Up Colossal Mascara. We would like to speak with you directly about it. Please give us a call @ 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance and provide the reference # 27588878. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Nicole - 2 years ago
- Skin tone: Light
- Skin type: Normal
- Eye color: Hazel
- Skin concern: Dark circles
- Hair color: Red
I love Maybelline, this mascara goes on well and stays throughout the day
My favorite!
5 out of 5 stars
MrsSB - 2 years ago
originally posted on maybelline.com
The applicator makes it super easy to apply. Love the way it makes my lashes look full and long. Doesn't smudge. Lasts all day and into the next- if you don't wash it off. This has been my go-to for years, even after trying multiple others- the cheaper or more expensive kind. The price is great too! Sometimes I can't find them in the store and have to keep rechecking. :(
Bad This Time!
1 out of 5 stars
Thumbs down graphic, would not recommend
Empress Rose - 3 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry, Normal
- Skin concern: Acne, Redness, Sensitivity, Puffiness
- Hair color: Brunette
- Eye color: Brown
This is usually my go-to mascara but this time I bought it, the brand new tube was dry... Drier than the old one I was replacing! Maybe I will have to try a different mascara... I'm very displeased with this purchase! :(
Clumps, Too Much Product on
2 out of 5 stars
Thumbs down graphic, would not recommend
Ksanchez - 3 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
The Brush For The Wand Is Nice, But When You Pull It Out Of The Tube It Still Has A Lot Of Product On It Which Makes Your Eyelashes Clump Or The Product Get On Ur Eyelid Everytime. This Is The First Time Ever That I Had To Wipe Off My Mascara With A Makeup Wipe And Try Putting It On Again. It Was Very Frustrating... I Only Had It On 3x... I'm So Done With It.
1 reply from Maybelline Consumer Care team - 3 years ago
Hi Ksanchez! Thanks for reaching out to us regarding Volum Express Pumped Up Colossal Mascara. We can understand how frustrating it is to try a new product and not be satisfied. We're sorry to hear that it was clumpy. We value consumer opinions and will share them with our teams.
My favorite mascara
5 out of 5 stars
Rebecca - 3 years ago, Verified purchaser
This is one of my favorites, I have thin lashes so it is nice to have a mascara that plumps them up!! Love this!!!
Lash Love
5 out of 5 stars
Thumbs up graphic, would recommend
Ericks Boo - 3 years ago, Verified purchaser
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Dark circles
- Hair color: Black
- Eye color: Brown
If you have naturally long eyelashes this is all you need for your lashes to pop. I like it better than my mac mascara.
Didnt like it much
1 out of 5 stars
Thumbs down graphic, would not recommend
Nasty smell - 3 years ago, Verified purchaser
- Eye color: Brown
- Hair color: Brunette
Dislike. Clumps a lot and always gets on my eyelid. I wish I wouldn’t seen the comments
1 reply from Maybelline Consumer Care team - 3 years ago
Hi there! We are so sorry to hear you were not a fan of our Volum' Express Pumped Up! Colossal Mascara. We understand you experienced clumping and smudging. We will be sure to pass this feedback along to our team. We thank you for bringing this to our attention, feedback from our costumers helps us improve our products. For best results, we recommend trying fewer coats of the product. We will be sure to pass the information you provided us with to our team and we thank you again for your feedback! In the meantime if you are looking for something different we recommend you checking out, The Falsies Lash Lift Mascara. This mascara is known for its dramatic length and volume. XOXO
Favorite
5 out of 5 stars
Deb H - 3 years ago
I've tried others but I always come back!