Michael Schwab, Creating the Hero - (Hardcover)

Book Synopsis

A 50-year retrospective of the graphic art and design of Michael Schwab Studio, this large format book includes over 200 color plates revealing hand-drawn preliminary sketches and Polaroid photos of his models that are the basis of his work. Together, they open a window into Schwab's studio and his world of heroic and iconic characters. Truly coffee table worthy.

Clients include: Amtrak, Apple, Major League Baseball, Levi Strauss & Co, National Parks Service, Nike, The North Face, NY Metropolitan Opera, Pebble Beach, Polo Ralph Lauren, Robert Redford, The San Francisco Opera, Scribners, Turner Classic Movies, US Dept. of the Interior, 2002 Winter Olympic Games.

Michael's work included in these permanent collections: San Francisco Palace of the Legion of Honor: Achenbach Collection, Smithsonian National Portrait Gallery, Library of Congress Permanent Collection, San Francisco Museum of Modern Art, National Baseball Hall of Fame and Museum.

Various Exhibits: WILD WEST: Plains to the Pacific 2016 Fine Arts Museums of San Francisco; Images of America 2004 Sundance, Utah; One Man Show 2001 San Francisco Palace of the Legion of Honor; Moscow International Poster Triennale 1992; Colorado International Triennale 1989; 12th International Poster Biennale 1998 Warsaw; Triennial of Posters 1994 Toyama, Japan; Pacific Wave California 1987 Italy; XIV Biennale Des Arts Graphiques 1990 Brno, Czechoslovakia; World's Most Memorable Poster Exhibit 1992 Paris.

Review Quotes

"There is a classic quality to his work - contemporary, but never trendy - that unique point of view."

--Robert Redford

"As an architect relies on concrete and steel, Schwab uses black to build forms that prompt both immediate recognition and lasting memory."

--Steven Heller, NY Times

"Michael Schwab has the unique ability to make anything - from wine to opera to jazz - look alluring, authentic, and seductive. His images carry his unmistakable imprimatur, yet each is his own invention."

--Louise Fili, designer

"Michael has become the master of the graphic image, utilizing positive and negative space ingeniously, creating blocks of flat, bold color, and introducing type to augment and compliment his design."

--Graphis

"Michael's images are hard to ignore and seemingly jump up and grab you from the surface of the paper."

--Novum Gebrauchsgraphik

"Like an island in a turbulent sea, the art of Michael Schwab is a welcome sight amidst the enigmatic and increasingly illegible landscape of contemporary art and design. In a community where the computer rules and messages often appear as cryptograms, Schwab is firmly rooted in the fundamental principles: Form Follows Function, Communication is Key."

--Merrill C. Berman, author/collector

"The basic premise of my work is this: The message must be succinct, immediate, and legible from 'way across the room'."

--Michael Schwab

About the Author

From his studio in Marin County, Michael Schwab has established a reputation as one of America's most recognized and best loved graphic artists. His remarkable list of prestigious clients includes Amtrak, Levi's, the National Parks Service, Robert Redford and the San Francisco Opera. Originally from Oklahoma, Michael attended school in Texas, New York and California. He has a broad array of cultural and geographic references to which he turns for inspiration. His work is easily recognized by his signature use of dramatic perspectives and bold, graphic portraits. His work is striking in its simplicity.